Exact Media

It's clear healthy eating trends will continue to rise into 2019 Some of the unique trends we're excited about include more plant-based foods and substitutions like oat milks, chickpea flour pasta or mushroom coffee. So how do brands in this space cut through the clutter and get their product into the hands of customers?... Offline marketing and sample distribution. Some examples of how we've helped: A gluten-free granola bar brand saw a 89% trial rate and 20% conversion rate distributing samples with our retail partners A meal-kit company targeting parents with young children saw a 0.92% redemption rate on their $-off gift card offer, resulting in a customer acquisition cost of $29 A major instant oatmeal brand sampled a new flavor through packages going to moms shopping at an online drugstore. They saw 96% of people try the oatmeal, with 28% claiming to have purchased it in-store. Evolution Fresh, a Starbucks brand, experienced great success with their sampling & insert program using HelloFresh. Their coupon was redeemed by 5.78% of those who received it. What do your sampling objectives look like in 2019? https://vimeo.com/312137740 #customeracquisition #conversionrate #marketing #sampling

Ed Allie, Director of Insights, walks us through the similarities and differences between e-commerce and subscription box sampling and which program sees better overall trial and conversion. https://exactsampling.com/e-commerce-vs-subscription-sampl/