Featherlight Designs

Excited to be a part of this great team!

So you may have been hanging around for some time wondering: "Who are these two fun-loving entrepreneurs behind Featherlight Designs?" In response, we wanted to share some fun facts you may not know about us!! Dave grew up in Haliburton, ON, and Robyn in Toronto, ON. It was a city girl-meet country boy kinda situation. We first met at McMaster University; Dave thought Robyn was really stuck up when we first met at a school event. Robyn still defends herself by saying...Continue reading

Let’s talk #hashtags. Hashtags are a GREAT way to increase engagement, especially if done strategically. So here’s my top tips for how to get the most out of your #hashtags: 1. Consider the following categories when searching for hashtags to use. Content: what is your post talking about? Is there something specific or on a larger scale that you’re referring to? Audience: who are you speaking to? Is there certain hashtags you know your aud...ience is following?Location: if it’s relevant to your post, this can be a great way to draw traffic to your page who you may not normally draw in. Brand: think about your overall branding and what message you’re trying to offer to your audience. How does this post reflect that? 2. Use hashtags that have posts between the 500-500K range to stay relevant and visible. Anything larger than that will be easy for you to get lost in the scroll. I suggest using www.displaypurposes.com to optimize your hashtag search for what’s hot and trending right now, and what hashtags are related to the topics you’re searching. 3. Go big to small: what’s the broader topic your getting at to the smallest. Ie. #hashtags #hashtagtrends #hashtagtrendsandtips 4. Limit repeats! Some are ok, but Insta is smart and will limit your reach or may shut you down if you’re constantly reusing. #getcreative #socialmediamarketing #socialmediatips #socialmedia #marketingstrategy #marketingtips #instagramtips See more

This 14 degree weather today is making for a beautiful naptime for mom and dad! Soaking in these rays and rest after a full week chatting with leads, client consults, team meetings and a bit too much screen time! Bring on the weekend

When nap times a flop and you have a consult scheduled, Miss Maia Moo gets to join the team! We’ve dubbed her: Miss Cutie Vice President of Client Charming... What do you think? Does the name suit? #familybusinesslife #familyaffair #toddlerinchief #toddlerincharge #toddlercharm #itsallinthefamily #ourreasonwhy #misscutie #backtobusiness #socialmediamarketing #clientconsultation

It’s always so lovely to get another positive review!! We love working with small business owners, helping them create cohesive brand designs to launch their marketing strategies! So thrilled to watch your biz bloom @audreysvirtualassistance!!... #marketingreviews #socialmediamarketing #torontosmallbusiness #torontosmallbusinesses #buylocaltoronto #localtorontobusiness