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Gianni Versace is part of Capri Holdings Limited. They spent under $100 million on advertising in digital and print in the last year. CHALLENGE:The global luxury brand, Versace, needed to target people who are most likely to buy their products online and in-store. The brand also needed to measure online and in-store purchases generated from these data-driven marketing campaigns in order to make their budget go farther through highly effective spending. APPROACH:Versace’s prev...ious purchase data to understanding their customers and build a lookalike model to identify their best prospects. We applied a lifetime value amount to the lookalike models that were connected to offers that generated a higher average basket size. To understand the shopping behavior of best non-customer and customer targets, we geo-fenced Versace’s locations and competitor locations and executed display ads. Through this people-based approach, Versace learned that people who viewed their online ads went to a store to make the purchase, and customers with higher net worth are much more receptive to direct mail than display ads.#Versace #digitalmarketing #luxury #FindersRoute See more

254082002009202574080Online sales of personal luxury goods(accessories, apparel, beauty products and perfume,footwear, jewelry and watches, and leather goods) account for 8 percent of the 254 billion global luxury market. That’s about 20 billionup five fold from 2009and McKin...ney expect online luxury sales to more than triple by 2025, reaching about 74 billion (exhibit). Nearly one-fifth of personal luxury sales will take place online.Nearly 80 percent of the USA, Europe, North American of sales today are Digitally Influenced. consumers hit one or more digital touch points in their shopping journeys.#luxury #accessories #apparel #beautyproducts #perfume #footwear #jewelry See more

Text: BEA2019803,990,840,0006.7 Findersroute.com The US furniture industry has been on a steady growth curve driven by a strong economy, with consumer spending on furniture reaching 803,990,840,000 Chinese Yuan in 2019, up 6.7%, according to the US Bureau of Economic Analysis (BEA). But There aren’t enough skilled workers available to support the renaissance. Findersroute.com can help you. For Details knock us. #Furniture #officefurniture #officedecoration #digitalmarketingsolutions #northamerica #furnituredesign #usatoday