Firefly Junction PR & Marketing

Today is Earth Day, and this year's theme is 'Restore Our Earth'. Despite COVID, nature isn't cancelled - here are 10 ways to celebrate Earth Day this year: http://ow.ly/y9jq50EaDNe #EarthDay

Shining a light on...AODA (Accessibility for Ontarians with Disabilities Act). Ontario is the first province and one of the first jurisdictions in the world to enact specific legislation establishing a goal and time-frame for accessibility. It covers areas such as employment, transportation, public space design and...your marketing collateral. Are your website and marketing assets AODA compliant? Even if you don't fall within the required organizations to comply, it's still ...a best practice to ensure everyone can consume your content. Be an accessibility ally. #AODA #Accessibility #FireflyLove See more

Brené Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk, she shares insights of her research that allowed her to know herself and others better, and how we can apply these learnings to our teams, employees and culture of engagement. http://ow.ly/QoKO50EaDG4 #vulnerability #engagement #connection

Earth Hour is today from 8:30-9:30pm. Switch off your lights in recognition of our collective impact on this place we call home. #EarthHour #Impact #Environment #Sustainability

Putting our amazing clients in the spotlight is what we do! In the Spring issue of Mosaic Magazine Carruthers Financial & Associates provides expert advice in our article about creating a Personal Legacy. Thanks to Jennifer Walker at Carruthers for sharing her perspective on her legacy, along with ideas on how to ensure our financial legacy is in place for the future of our families. Great advice from a great team! #ClientSpotlight #FireflyLove #Legacy #PR #FinancialPlanners http://ow.ly/onLS50EaDoP

Are you overworked? According to a recent Harvard Business Review article, research shows that overwork isn’t good for employees or their employers. And yet, it's hard for many of us to stop unhealthy work habits and reach a better work-life balance. Here are 5 steps that may help: https://bit.ly/39Ab4z4 #Overwork #Burnout #Stress #Productivity #Balance

#MarketingTruth #QuotableQuote #Brand #Business

Did you give your personal brand a tune up at the start of 2021? It’s not too late. In this Forbes article, 8 ways to polish up your personal brand: https://bit.ly/3t4LvwJ #PersonalBrand #Brand #FireflyLove

Spring is nature’s way of saying, ‘Let’s Party!' (Robin Williams) Happy first day of Spring to all! #FreshStart #Spring #NewBeginnings #FireflyLove

I'm sure it's the cocktail hour somewhere. https://bit.ly/2Y1hQbD

Companies face unique challenges when considering how to market during a crisis. It's critical to review planned campaigns, check your imagery and language, be positive but not ignorant to social context and highlight how your brand can help. Check out more tips in this article about Marketing Through the Coronavirus Crisis. https://bit.ly/2VtFwUt

Very proud to share that Associated Youth Services of Peel launched their new website today. See their new look at www.aysp.ca. For over 30 years they have been providing critical mental health and youth justice support to children, youth and families. #ClientLove

Go Daddy has published a "Small Business Survival Guide for Weathering The Coronavirus". Good resource where you may find some helpful advice if you're a business owner. Check it out: https://bit.ly/34pPbhq

A possible upside of the COVID-19 situation is that it may prove the case for more flexible working within companies that have been slow to adopt it. Organizations now need to build a specific culture for maximum productivity and effective virtual collaboration. https://bit.ly/3aJQryk

The Firefly Junction team is working remotely as we do our part to minimize the spread of COVID-19. We are nevertheless here for any company looking for communication support at this time. Wishing everyone the best during the present uncertainty.

As business owners in the best of times, we regularly communicate with our teams and customers. During a crisis, it's critically important to pay particular attention to how and what we communicate. Keeping it simple continues to be a best practice. https://bit.ly/3bLjmCg

A follow up to the last post, here's another good shot of advice from CAMH about dealing with problems in a structured way. https://bit.ly/2JfpUg7

While we all do our best to manage through these uncertain times, our thoughts and feelings can get away from us. I heard someone say recently 'your feelings are not your facts', which seems a good thing to keep in mind. Here's some good advice from CAMH about how to challenge worrisome thoughts. https://bit.ly/2JgrVbU

Maintaining a healthy self-care routine, no matter what the day throws at you is critical to keeping our energy up and our stress down. Check out my new article on Thrive Global for some practical strategies that may inspire you. What's your favourite self-care ritual? https://bit.ly/3aISjaj

Corporate communicators know the importance of having a crisis communication plan to deal with a PR crisis whether a data breach, executive scandal, organizational failure or global pandemic. Your organization's brand reputation depends on it. And yet...many companies either don't have a plan, or don't use it during an actual crisis. At the PRNEWS Crisis & Measurement Summit, PR veteran Jim Lindheim shared some key takeaways: https://bit.ly/395mEPR #communication #PR #crisisplan

Today is Pink Shirt Day, or Anti-Bullying Day - a day when people come together to stand up against bullying. The theme for 2020 is "Lift each other up." Bullying is a major problem in our schools, workplaces, homes, and online. Let's all do our part to foster healthy self-esteem in our kids, grandkids, friends, colleagues and, while we're at it, in ourselves.

This is an interesting read from Judith Humphrey about the importance of developing good social skills. Demonstrating these attributes is part of being a good human and, bonus, it's good for business! See if your social skills need a tune up! https://bit.ly/2SGA8Md

Wishing one and all the very best in 2020! #NewYear #FreshStart

Today is World Kindness Day. Wishing you a day of kindness given and received.

Writing well is so much easier said than done. There are lots of insider tricks that help to elevate the work. Here's an interesting article about the importance of nailing the headline by having options. https://bit.ly/2NaFCfu

If you're thinking of renovating your home next spring now is the time to get started. Check out this article featuring First Step Design for inspiration and practical advice to start envisioning your dream home https://bit.ly/347wgGY

Great night spent with Women's Centre of York Region attending Power of the Purse in support of Dress for Success Orillia and Barrie and Elizabeth Fry Society, Huge, huge kudos to Teresa Cook from The Story of Love in Aurora - you organized a wonderful party! Lovely that Mayor Tom Mrakas was able to kick off the event! Congrats to all - hope you raised lots of $$ for good causes!

Congratulations to First Step Design for all that you celebrated at tonight's event - the recent grand opening of your office in Newmarket, Michelle officially joining the business, happy clients across the GTA and York Region and more! Indeed...the Best Is Yet To Come! #FireflyLove #Renovation #HomeDesign #Sisters

So proud to have worked with Rexall to help bring their national charitable foundation, Rexall Care Network, to life in support of family caregivers across Canada! The icing on the cake was working with the lovely Lainey Lui, our celebrity ambassador and family caregiver herself, who helped kick off Rexall's new direction at their golf tournament. By supporting the caregiving community, Rexall will touch the hearts of so many people who feel invisible. #philanthropy #caregivers #BrandLeadership