Fook

In episode 2, we’re helping you understand branding better. The value it adds, how to spot good branding, and how to assess whether your branding is helping you (and what to do to improve it). Getting this right can drive growth, but it requires careful attention in every business: small, medium, and large.

Opening their doors in summer 2021, Seasonal Resident is a Muskoka-based clothing brand, offering activewear and apparel inspired by the lifestyle of the Canadian countryside. The brand identity is centred around the people who inspired the inception of the company. The name itself, ‘Seasonal Resident’, is a reference to Canadian urbanites who frequent the countryside for vacations and getaways, coming to Muskoka to find fun and adventure. The Seasonal Resident logo, a simple... typesetting of the company name in the Grenette typeface, doesn’t take itself too seriously. With its open arms and robust letters, it balances fun and approachability with sophistication and confidence. These characteristics were the ideal reflection of the Seasonal Resident offering: casual and active clothing, with a commitment to design and quality. Black and white were chosen as the brand’s primary colours, and the secondary palette was left deliberately open to cover any and all shades. This dynamic use of colour continues the theme of the vibrancy of life in Muskoka, but also gives the brand the ability to adapt to their constantly shifting clothing collection, and to adapt with the seasons that run so centrally to the company. The culmination of these components is a brand identity that draws inspiration from Muskoka’s ‘seasonal residents’, that speaks to the lifestyle of fun and adventure, and that conveys commitment to quality through its confidence and thoughtful assembly.

Recently, we added a new home for Fook in Edinburgh. To mark the occasion, we filmed a little something at one of the country's most famous natural landmarks as our way of saying "Hello, Scotland." Sound recommended ... #videography #video #videoproduction #MadeByFook

Our work with George C featured in The Brand Identity. #marketing #brand #branding #MadeByFook