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In the startup world, a failure is considered a learning opportunity, at the least; a feather in the cap of the Founder, at best. We fetishize failure. We normalize it.

User Habits: Why Startups Must Be Behavior Experts - User habits are the new viral. In an age of infinite distraction, startups must become experts at designing user habits rather than rely on viral growth. By Nir Eyal: https://buff.ly/2D3svoe

If your startup or small business is getting to the stage that you're ready to hire your first social media manager, what should you be looking out for? Ideas here to help you make that hire and profit from social media: https://buff.ly/2m72PzI

If you want to achieve results from marketing you have to be prepared to put in the time over a long period. Find all the details >> https://buff.ly/2mGN2LM about the E (Estimate) the second step of the L.E.G.O. principle for marketing success. How much money and time do you want to allot to your marketing campaign?

Microsoft announced an initiative known as Microsoft for Startups (known also as the Bizspark program) which was a $500 million investment and support for utilizing both .NET technology as well as already existing sales and marketing teams. https://buff.ly/2BXDDaL