Forthought Branding + Design

For this design, we helped Tic Tac Canada create a Canadian adaptation for an exciting a new take on their classic product. Although we didn't take any creative liberties with this project, we were still able help Tic Tac introduce an exciting new flavour into our bilingual Canadian market.

The right design translates to the right on-shelf impact. We guide our clients through the entire design process one step at a time, from creative brainstorms to the moment the product hits the shelf (and then, flies off of it, of course).

Yoplait's Minigo fromage frais a category leader we helped bring to market and updated over the years to maintain its position as market leader. Together, we leveraged the teddy bear character featured across all labels in fun poses interacting with the fruit. We worked closely with the illustrator to evolve the bear to appeal to the younger demographic. For each of the SKUs a separate colours was introduced to help on-shelf differentiation between varieties, and the design was a resounding success with both kids and their parents.

John F. Kennedy once said, "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them." We take today to not only pay tribute to those veterans who fought for our freedom, but to let their sacrifice inspire a more peaceful future, while remembering to practice our gratitude not just on November 11th, but every day.

Over the years, Yoplait Yop has been reimagined a number of times, and has become an iconic brand within the Yoplait family. For the design shown here, we conducted internal brainstorming sessions to identify the business objectives for the project. We redesigned the logo type, introduced more prominent color-coding and cascading fruits to help identify the various varieties and convey "freshness" of the product. What do you think?