Freedom Bike Shop
533 Main Street V2A 5C6 Penticton, BC, Canada

Keep your eyes out for this shiny gem.

What a January!!

If you don’t want gunk in your face, water bottle or all along your back, mudguards are a must in the cold weather months! Also, as a courtesy to anyone riding directly behind you!

Use your short-billed cycling cap to protect against sun or rain. Flip it around to protect your neck or invest in a heavy-duty cold weather cap that includes ear flaps!

#tomorrow........... as if you really need a bike shop. #priorities

Who remembers watermelon hubba bubba? Riding the new #santacruznomad will make you want to re live your youth. This thing is ready to party and it's flavor will outlast the 30 seconds that ol gum had.

What's your favorite tire combo? . . . #maxxisdhf #maxxisdhr #maxxistires #maxxisassegai #maxxisdissector #maxxishighroller2 #maxxisminion #maxxisminiondhf #maxxisardent #maxxisikon

Trying to #getagrip on the last few items on your Christmas shopping list? How about some grips or bar tape for stocking ideas?

The winter is coming and as some of you might hang up your bike in garage and wait for spring, the others cycling throughout the year need to get ready and dress well for the cold days.

There are still some trails to be had before winter sets in, but don't forget to give your bike the love it deserves after a long season of riding. Winter is the best time to get some annual maintenance done and don't forget to service your suspension!!!

Answer in the comments below!

Specialized's 2FO Roost is laced up with Body Geometry comfort and technology, so you can shred with style.

@iamspecialized S-WORKS Stumpjumper Evo up for sale. Full wireless @srammtb XX1 Eagle AXS drivetrain, code RSC brakes @fox Factory suspension @rovalcomponents Carbon wheels / bars and the wicked SWAT storage system to stash necessities like pumps and spare tubes inside the frame. This bike is ready to shred!!!!!!

Let’s give Flowcoaster some solid love before it hibernates for the winter!

The @santacruzbicycles BULLIT with the new Shimano STEPS EP8 motor has landed in the shop. Which build and color way would you go for? The Matte Copper @rideshimano XT build or the Lavender and yellow @srammtb XO1 Coil? Let us know your build and color choice in the comments!!!!

When prepping for a cold weather ride you may feel the need to overdress. Resist the urge! You may start out cold for about 10 minutes but you’ll find that you warm up easier than you thought. Experiment with proper layers so that you don’t overheat!

Gloves are a great gift!!! Only two and a half weeks until Christmas Drop by the shop to check out all the options!

Christmas came early for @nathan.meagher_ and what a treat the new @iamspecialized S-WORKS Stumpjumper expert is!!! @foxmtb Factory suspension, @srammtb XX1 Eagle AXS drive train with the new @rockshox electronic wireless Reverb AXS dropper post and some wicked carbon @rovalcomponents wheels and bars. This thing is a BC weapon from xc to trail this bike is going to fly. We are stoked to see Nathan ripping it up on the local trails on his new whip.

Tired of your friend, partner or room mates bike being super messy? How about some cleaning products for Christmas We got all sorts of goodies to help them keep things looking fresh and running smooth

More gift ideas, @skratchlabs hydration powder and ride snacks. Ride food with good ingredients!!! Great for cyclist stocking stuffers!!!

Looking for some Christmas ideas??? We got some ideas coming for those riders in your life!!!! Shop online 24/7 or pop by the shop Monday to Saturday 9:30am-5:30pm........Today's gift ideas are some tire plugs and or sealant for those on your list riding with tubeless setups! Great for stocking ideas or some small gifts!!!

It’s a bummer that I need o say this and I thought the message was clear previously. Please stay off of Phase 1 of Flowcoaster. You are undoing a lot of hard wo...rk done by dedicated volunteers. We will reopen Phase 1 in the spring after it has had a chance to set up over the winter. Currently it is not in riding shape. If you want to hike up to hit the road gap to where the trail splits blue and black lines just above Rollercoaster that’s cool but above and beyond that please stay off anything East of Rollercoaster! We have put up additional signage, tape and pulled more debris across the trail to help those not listening to make the right decision. Thanks for your cooperation. See more

*CONTEST ALERT* We are going to be doing a contest give away each week until Christmas. Its easy ride your bike to each week's location, make a post on your social media and tag the shop. This week's location is the little tunnel on the KVR For bonus entries tag a friend in this post who should join along!!!! Winners will be announced on Fridays and will be able to choose from a box of goodies. *bonus points for creative fun selfies* be safe, have fun!!!!

Still getting out and getting after it thanks to great weather and @niteriderlights #bikepenticton #freedombikeshop #pentictonbc #threeblindmicetrails #doitwiththelightson

Kick off December with a @weratoolsna Advent Calendar for a friend or partner $99 gets them a wicked little quality tool kit by the end of December with each day being a small gift towards the full set. We have 4 left in stock!!!

Cycling among the beautiful changing leaves is priceless! But as it starts to cool down, it's good to know what you'll need to stay warm and cozy during those long autumn rides.

In its element. The Aethos is now available in Pro & Expert models. #iamspecialized #aethos #aethospro #aethosexpert #specialized #roadbike #cycling

What's your best cycling advice? Share in the comments below!

Turning over new leaves with the Specialized Stumpjumper and @garrin_evans. @pedalhomie @garrin_evans Contact the shop to see the All-New @iamspecialized Stumpjumper.

Road or Trail?

Hanging with our friends from @thebikebarn for #gobybikeweek at the #penticton #safetyvillage

Clean your bike after each ride. Having a squeaky clean bike will help keep your brakes, gears, chains and cassettes, and tires like new. Having a fresh eye on your parts will also help you see small problems before they become an issue.

Which one would you rather have? Like or Love and let us know why below!

Get those kids on bikes!!!

Understand the sensitivity of your bike's gear cogs. Right = Rear, Left = Front. Use different gears for comfort at different speeds and elevations. The average should be about 90 RPM (revolutions of the crank per minute) on flat road and 70 RPM whilst climbing.

After a summer of hard riding, don't forget to give your wheels some love

We have a few 2021 @santacruzbicycles rigs in the shop. Keep scrolling for a sneak peek

This lil shredder is stoked on his new 2021 @giantbicycles Stance. Setup with some 27.5x2.6 @maxxisbike tubeless tires and the new @rideshimano 12 speed deore drive train. We have some 2021 xs bikes coming into the shop this fall for the young rippers. Keep a look out for the new bikes as they roll in.

It's so awesome to see kids get out on bikes, learn, progress, and have fun. If you want to get your kids out on the trail, join us next year!

Fresh batch of @squidworx pedals just landed!! Completely modular so you can colour match you bike, riding kit or current mood! #freedombikeshop #matchymatchy #stylepoints #squidworx

That #goldenhour #shred fun times shredding with the #gromsquad on one of our last #tuesdaynightyouthride for the season.

Cooler and hopefully a bit wetter weather is just around the corner. We have you covered with all the gear you need to keep shredding! https://m.pinkbike.com//tlds-new-waterproof-resist-pants-a

Bring food and water! Drink two to four 16-ounce bottles of per hour. Stick to simple snacks high vitamins and protein for food. Eat 1-2 hours before you hop on your bike, then every 20-30 minutes on rides longer than one hour.

Throw back Thursday to when we could hit up a Rock Oven lap after work.

2x the power of you means you can ride farther, faster, and more often with the Specialized Turbo Creo SL.

#checkyourtread fresh batch of @maxxisbike @michelinbicycle @iamspecialized tires rolling in. 27.5, 29er and different road, gravel and commuter options. @ Freedom Bike Shop

Huge selection of road, mountain, commuter and kids helmets in stock. Plus a few SALE helmets!!! Keep your head safe and ask about helmets with #mips and #specializedbikes #ANGi crash sensors. @ Three Blind Mice Bike Trails, Penticton

We have plenty of bikes for the little shredders. Pop by the shop or call to see what we have in stock. @ Up On Campbell Mountain

It's a classic dusty #penticton August Don't forget just because your bike isn't muddy doesn't mean it doesn't need a regular clean and some oil on the chain. We are restocked on dry chain oil come by the shop before its gone!!!! @ Three Blind Mice Bike Trails, Penticton

After a few months of riding don't forget to top up your tire sealant. We are stocked up with @stansnotubes and a variety of tire plugs for those quick trailside repairs. @ Penticton, British Columbia

Know how to service a flat tire. Always be prepared for punctures. Bring a pump, tire levers, and 2 spare tubes on every ride.

Say hello to the new Specialized Align II helmet

Brake pads are back in stock, y'all! @koolstopusa @orangesportsupply #brakepads... #reup #comeandgetem See more

Wear the right clothing! Cycling shorts with padded chamois will keep you comfortable on your seat. Pair it with a smear of chamois cream either the chamois itself or directly onto the skin where the point of contact is for an extra boost!

Every act of creation begins with an act of destruction. Meet the latest edition of the Sagan Collection from Specialized.

Summers in France, winters in Monaco, fame, fortune... as part of the international cycling jetset, Peter Sagan enjoys the finer things in life. And that's why the Sagan Collection takes the best Specialized have to offer and makes it even better. Case in point, these S-Works 7 shoes.

When shopping with someone with the shoe size why not wear two different colours

As if you need more incentive to buy an E-bike! No better time than now. Have you checked out our line up of E-bikes? Cargo E-Bikes are the way of the future for businesses and families!

The One Bike to Rule Them All. Meet the All-New Tarmac SL7. Now, you'll never need to compromise weight for aerodynamics.

Share what you've been riding for with us in the comments below!

The new Specialized Epic EVO is unbound from the race track and out to shred all the singetrack in its path.

Alright shredders!!! IMPORTANT INFO CONTAINED BELOW Tuesday July 21st... It’s gonna be HOT! We would like to shuttle. WE NEED PARENTS TO HELP MAKE THIS HAPPEN! PARENTS If you have a vehicle and can help get your kids and other kids in your bubble to rusty muffler parking lot then we can make it happen. IF YOU ARE GOING TO HAVE OTHER KIDS IN YOUR CAR, OR LET YOUR KIDS INTO SOMEONES CAR...... please wear a mask. Please meet at the pump track parking lot at 6:15pm. We will see if we can get everyone up into the mice in appropriate vehicles. If not, we will pedal. Either way we are gonna get out and have fun on bikes!!! Please call the shop if you have any questions.

Get your camera ready, because the new Specialized Diverge EVO just rolled into town.

Come by for our sale on helmets! All month long.

The new Specialized Epic has a lighter frame, updated geometry, and redesigned Brain shockall aiming to make the time between the starting line and victory even shorter.