Fresh Squeezed Ideas
33 Bloor St. East, 5th Floor M4W 3H1 Toronto, ON, Canada

Micro bio Deniz*. Writer and activist. *Deniz’s identity is protected for safety reasons. What does this moment mean to you?... I think that humanity is at an intermediate period. Institutions and rules that guide society have lost their power. People are questioning them all over the world and I think these inquiries will be positive for society. What would you like to see change? I would like to see people leading better lives. I would like to see problems such as unemployment, education, racism, and discrimination against women solved. Where is this change currently happening? It happened during the Arab Spring. 2013 Gezi Park actions in Turkey and the anti-racist movement in the USA are also reflections of that. This series is a collaboration between Wake & Fresh Squeezed Ideas. Sister companies in Canada, USA, and Brazil. #emergingdesiredfutures #desiredfutures

Micro bio Edson Tomaz de Lima Filho. President of the Municipal Authority of Urban Cleaning and Waste Management of São Paulo (AMLURB) What does this moment mean to you? In this period of social isolation, we at Amlurb act as one of the essential services to maintain public health in the largest city in Latin America. This moment requires a lot of planning, caution, and above all humanity to be able to perform the services, without putting the health of our employees at risk.... What would you like to see change? We can learn good lessons from this sensitive moment, and one of them is an awareness of the waste that we generate. Where is this change currently happening? In the last 45 days, we noticed a 30% increase in the recyclable collection. People are recycling more and more, and more concerned with the welfare of the collectors - who received messages of affection and attention within the glasses picked up. It would be a huge gain if these habits were permanent! This series of posts is a collaboration between Wake and Fresh Squeezed Ideas. Sister companies in Canada, USA, and Brazil. #emergingdesiredfutures #desiredfutures

Micro bio Debbie Lu. Publicist and brand marketer. What does this moment mean to you? It’s a time for me to connect with my inner self, practice patience and grounding, and strengthen my spirituality.... What would you like to see change? I’d like to see people growing to be more loving and forgiving to one another, both to people they know and to strangers. This pandemic showed the world that as humans, we are united as one, and not divided. It is in a crisis like this that we can come together and spread love and positivity. This series is a collaboration between Wake & Fresh Squeezed Ideas. Sister companies in Canada, USA, and Brazil. #emergingdesiredfutures #desiredfutures

Micro bio Felipe Urbano, with training and reflections in philosophy, management, psychology, education, and design, in an attempt to observe our leaders more fully. What does this moment mean to you? The duality that accompanies life. On the one hand, the tragedy of the deaths that accompany the pandemic and the tragic exposure of all the challenges as a nation in the political, social, and economic spheres. On the other hand, the privilege of being safe, at home, with the f...amily, and doing things I like. What would you like to see change? According to Suassuna's wisdom: "The optimist is a fool. The pessimist is boring. It is better to be a hopeful realist." I have been thinking about what the COVID-19 did not bring and what it will not take away either. In the nation's sphere, important structural changes through major reforms to better pass through periods like this will not happen: the political, tax and judicial reforms continue to be behind. I don't see big agendas of changes that will last for a long time, the aesthetic appreciation of being more at home, wearing masks, hand sanitizer are momentary forces that will pass over time (less than a year). This series is a collaboration between @wakeinsights & Fresh Squeezed Ideas. Sister companies in Canada, USA, and Brazil. #emergingdesiredfutures #desiredfutures

Micro bio I am Dori Tunstall, Dean of Design at Ontario College of Art and Design University, and the first black dean of a faculty of design anywhere. What does this moment mean to you? Pre Covid-19, the everyday experiences of institutional failures in the health, housing, economic, police and justice systems were concentrated within Black, Indigenous, and POC communities and intersectionality among the poor. Now, white affluent peoples are experiencing these institutional... failures as well. The street uprisings against injustice open possibilities for more equitable change. What would you like to see change? I would like to see a world without hierarchy. Black science fiction writer, Octavia Butler, describes in an NPR interview how the problem with humans is we do not use our intelligence to undermine our hierarchal tendencies. In 1681, the Colony of Virginia established the legal and economic hierarchy of white supremacy. This hierarchy exists in the professional design world. Decolonizing design is about respecting Indigenous-sovereign spaces, such that Indigenous, Black, POC, and white students can embrace their differences without hierarchy. Where is this change currently happening? We are attempting to do this at OCAD University through our Academic Plan. This week, we announced the elimination of 144 years without full time Black faculty representation in the Faculty of Design through our Black Cluster Hire of five full-time Black faculty. This followed our Indigenous Cluster Hire from two years ago. OCAD U is a possibility model of an institution working to not fail BIPOC communities. This series of posts is a collaboration between Wake and Fresh Squeezed Ideas. Sister companies in Canada, USA, and Brazil. [LINKS] NPR interview: https://legacy.npr.org//ra/010830.octaviabutleressay.html Academic Plan: https://www.ocadu.ca//VP-academic-/academic-plan-2017-2022 Black Cluster Hire: https://www.ocadu.ca//ocad-u-hires-five-new-permanent-facu Indigenous Cluster Hire: https://www2.ocadu.ca//ocad-university-hires-five-new-perm Dori Tunstall: https://www.instagram.com/deandori_ocadu/ #desiredfutures