Full Scoop Marketing

Paula and Toni have a lot in common professionally, and personally! They lost their dads too young, but have strong-minded moms who demonstrated, resilience, gumption and determination. Janet (Toni’s mom) continued her education and went back to school to get her teachers degree, and taught in England to launch a new career at 50. Pat (Paula’s mom), moved to Toronto (from a small town), rides TTC, takes Uber and became a city girl in her 60’s. Our moms rock! Thanks Mom and thanks for repping our brand. We love you!

Did you know that the average consumer attention span is 8 seconds? That’s one second less than a goldfish . Optimizing web pages for speed and developing attention-grabbing content will have your customer hooked ;)

How do I develop my brand strategy? Paula says: Start simple. What is the story you want to tell? Marketers are storytellers. When you’re sharing your brand story it should ignite SOME emotion. Whether it’s a laugh, a cry, a smile. Emotion is a big part of your brand position and what drives people to connect and ultimately purchase.

Just kidding, what is on your New Years Resolutions List for 2021 and how can we help?

"People do not buy good and services, they buy relations, stories, and magic" - Seth Rogen Well, Seth has never been more correct. Do you have a plan for your 2021 Marketing Initiatives? How are you best using your tool belt heading into 2021? ... Some reminders for those growing a business, pushing into a new year. 1. Social Media Marketing 2. Utilize Video Marketing 3. Influencer Marketing is more important than ever.