FUSE Create
379 Adelaide St. W., 4th Floor M5V 1S5 Toronto, ON, Canada

#TBT to when our peeps picked up some virtual hardware at the 2020 National Advertising Challenge. Was that really four months ago..? #QuaranTime #TurnHeads

We spy Aleena Mazhar and Bridget Westerholz on this list... Look forward to what all the Canadian Marketing Association councils will do this year!

It's a strange time for marketers, and without a plan in place, messages may not reach the target audience. Our CEO Stephen Brown gives small business owners tips on developing that plan to include both digital and tangible marketing options. Read more in the Globe and Mail.

A timely post from our Managing Director of Experiential, Aleena Mazhar. She writes about the return of sport and the opportunity for sponsors to lean in and create fan experiences that society is so desperately craving.

Has working from home turned into living at work? We dove deep into the lives of a few Fusies (the lovely people who work at FUSE Create) and asked how theyve been dealing with working from home over the last few months under quarantine. Check out what they said below! #TurnHeads #ReadBlogs

Introducing this year's National Advertising Challenge co-chairs; Julie Markle from Bleublancrouge, and our very own, very co-chairy Steve Miller! Stay tuned to learn more about the full jury panel and entry details. And good luck everyone!

FUSE Create's Garo Keresteci is fascinated by the opportunities afforded by cannabis in all its forms, in all parts of the supply chain, and to the breadth of consumers. Check out his blog post on how cannabis marketers should stay their course during the #COVIDCrisis. #TurnHeads

Proud to have Bridget Westerholz and Aleena Mazhar on the Talent & CX Canadian Marketing Association Councils this year! It will be an exceptional period for thought leadership, networking and learning in Canadas marketing community. Congratulations to the entire roster!

Navigating back-to-school is difficult enough as it is. But what happens when you throw a worldwide pandemic into the mix? To find out, our strategy team conducted a deep dive into how Canadian parents are feeling about sending their kids back to school. Read below

When we do go back into the office, you KNOW these barketing officers will be right by our sides. Meet the puppers of FUSE Create! #InternationalDogDay

FUSE Create's Bridget Westerholz feels it's time for women to champion each other. And we couldn't agree more. Read the full blog post below. #TurnHeads

We launched our rebrand just a few months ago, and now, we're launching our new blog! Within, you'll find creative we've created, thought leadership skills we've thought up, and loads of other interesting and exciting things our Fusies have to say. So, check it out if you have a sec, it's sure to #TurnHeads!

A new report from our friends at Worldwide Partners, Inc. and GlobalWebIndex talk about how marketers need to use tech to support NOT transcend human experiences. In a screen-dominated world, brands need to restore the human touch for consumers. More details below.

Our Managing Director of Experiential, Aleena Mazhar, kicks off Experiences Connected a blog to help marketers create moments of human connection. It will educate and inform marketers, specifically in the XM field (or for those wanting to learn more). Check out her piece on the redefined normal for live experiences.

FUSE Creates Steve Miller and Bridget Westerholz have been selected as judges for this years *virtual* CMA Awards Gala. Make sure to enter by July 20 to have your work reviewed by some of the best in Canadian marketing! #CMAgala Canadian Marketing Association

Pride began as a protest movement created to elevate LGBTQ+ voices. Today, were seeing a similar movement in the BIPOC community. In the spirit of Pride, we support all those willing to take a stand for a more equal, inclusive society.

Most of us are now working from home...maybe cannabis can be used to improve the quality of your new WFH life? Thoughts in Muse by Clio.

Take half an hour and hear Garo talk branding in the cannabis space and the Canadian marketplace in this podcast with Thinking Outside The Bud.

We launched our new name one month ago, for those still keeping track of the date. #whatdayisit #pandemicrebrand #turnheads

Our Stephen Brown joins the Worldwide Partners, Inc. as Vice Chairman! We are excited to have him share his expertise, dedication and passions to the network of independent agencies. Details on the new Board below.

Our ECD Steve Miller has spent his professional life in ad agencies - at multinationals and also independents, like FUSE Create. One of the (many) things he's learned along the way is no matter the size of the agency, culture is everything; it fuels the creative engine and nurtures an agency's morale. So, here are Steve's Dos & Donts when it comes to creating an agency culture that thrives. Do enjoy! #culture #advertising #agencylife #agencyleadership #turnheads

To show Canadians that Purolator is available for their non-business deliveries, we helped them create a minute-long spot to highlight how its longevity in delivery and logistics make it a trustworthy source. Watch below in Strategy.

If you're a Brand Ambassador, follow our BA-specific Instagram page to stay connected to the community!

Hey, #TrinityBellwoods. Looks like you remembered the social but forgot the distance. Maybe someone could help by making products that do the distancing for you #dontmakeuscomedownthere #socialdistancingsaveslives

Congrats to our very own Ryan Fox + Cristina Markham who turned some judges' heads at this year's National Advertising Challenge. See here for their work: https://nationaladvertisingchallenge.com/winners/winner/ Woot woot! #turnheads #awards

At the heart of every idea, campaign, experience or thing we create, is the drive to Turn Heads. Its a conviction that compels us to adapt, adopt, and never think a certain way but rather, any way. Its our standard. Our KPI. It's our pursuit. Turn Heads. > Thats #whatdrivesus. #fusecreate #turnheads

The strongest relationships are built on honesty, straightforwardness, transparency, and no BS. Its how you build trust, mutual respect, and a true partnership because ultimately, were in this together. No Smoke. No Mirrors. > Thats #whatdrivesus. #fusecreate #turnheads

Yes, a strategy needs to be fundamentally grounded in an insight thats true, simple, and ubiquitously shared. But thats not enough. The most meaningful insights incite; they drive, shift, or change something. Insights that incite > Thats #whatdrivesus. #fusecreate #turnheads

When you combine a positive attitude with the belief that anything is possible, you create the kind of culture that has no egos, that never thinks a certain way but rather any way, and where collaboration trumps competition. Positivity = Possibility > Thats #whatdrivesus. #fusecreate #turnheads

When you fuse smarts plus imagination, whether in a campaign, a culture, or a person, its energizing. Part common sense, part wonder, it creates, invents, and permeates, and can change perceptions, change behaviour, and even change the rules. Smarts + Imagination > Thats #whatdrivesus. #fusecreate #turnheads

What was once Fuse Marketing Group and Fuse Live is now, FUSE Create. Same peeps, same first name even, just integrated, literally, and literally. We simply create; ads, content, chemistry, strategy, experiences, change - like always, but different. So, its business as usual, just without the usual name, but thats ok, we kind of prefer the nonusual. Welcome to #fusecreate. #turnheads

#countdown #transformation #fuse #create