G2M Research
135 Laurier Avenue, West K1P 5J2 Ottawa, ON, Canada

Our in-depth, 6-step research delivers a deeply-insightful GO-TO-MARKET STRATEGY that clearly details your startup’s path to success https://g2m.ca/go-to-market-strategy/. Step 1 - INDUSTRY ANALYSIS: Identify weaknesses, threats, and opportunities. Step 2 - VALUE PROPOSITION: Create a statement that clearly conveys the value and difference your startup delivers.... Step 3 - PRODUCT POSITIONING: Establish where your product fits in the existing marketplace, including the price that consumers expect to pay. Step 4 - BUYER PERSONA: Identify who uses your product, and determine their specific behaviors and characteristics. Step 5 - CONSUMER JOURNEY: Describe the stages a consumer goes through to learn about, evaluate, and purchase your product. Step 6 - DIGITAL MARKETING PLAN: Offer situational analysis, outline campaign objectives, identify target audience members, and recommend the most effective methods to achieve your startup’s marketing goals. Depend on us to deliver a detailed go-to-market strategy for your startup that clearly identifies how to increase awareness, market share, and revenues. #startup #startups #startupbusiness #g2m #startuptips #startupcompany #startupadvice #businessintelligence #businesstips #gotomarket

Subscribe to the STARTUP SIZZLE newsletter https://mailchi.mp/d967c9/startup-sizzle-newsletter-sign-up and get the best GO-TO-MARKET STRATEGIES and BUSINESS INSIGHTS delivered directly to your inbox #g2m #startupsizzle #newsletter #startups #gotomarket #startuptips #businessintelligence

When you know where consumers are at in their BUYING JOURNEY, you can deliver super-relevant content to your prospects when they want it, the way they want it. Guide your target consumers through each stage of their buying journey https://g2m.ca/consumer-buying-journey/. 1. AWARENESS Stage The Consumer realizes they have a problem.... 2. CONSIDERATION Stage The Consumer defines their problem and researches options to solve it. 3. DECISION Stage The Consumer chooses a solution. #startup #startups #startuptips #startupadvice #businessintelligence #contentmarketing

You love your business. The challenge you face is communicating a message that conveys your passion, and inspires consumers to love your product/service like you do. The answer to overcoming this challenge is ... FOCUS. Create captivating marketing content that educates consumers about YOUR STARTUP’S UNIQUE QUALITIES, and focuses their attention on the CHARACTERISTICS THAT MAKE YOU BETTER than your competitors https://g2m.ca/recipe-for-great-content/. #g2m #startupsizzle #startup #startups #startupbusiness #startuptips #contentmarketing

Your POSITIONING STATEMENT must convey essential information about these FOUR IMPORTANT ELEMENTS of your startup https://g2m.ca/product-positioning/. 1. Target CUSTOMER - Provides a clear description of the target group of customers you aim to appeal to? Identify their values, demographics, etc. 2. MARKET Definition - Identifies the name of the market category your business competes in?... 3. Brand PROMISE - Communicates the most compelling benefit you offer to your target customer? 4. REASON to Believe - Includes measurable evidence that you deliver on your promise to consumers? The ultimate goal for a positioning statement is to introduce the brand name and key points of differentiation to the target market. #startup #startups #startuplife #startupbusiness #startuptips #startupcompany #startupadvice #businesstips #businessstrategy #businessdevelopment #businessintelligence

You will be rewarded with POWERFUL INSIGHT and potentially LUCRATIVE OPPORTUNITIES if you utilize SOCIAL LISTENING strategies to closely monitor social media, forums, and blog posts, as well as the audience’s comments https://g2m.ca/social-listening-opportunities/. Most of the successful people I’ve known are the ones who do more listening than talking. - Bernard Baruch #g2m #startupsizzle #startuptips #sociallistening

The most recommended digital STRATEGIES for INCREASING BRAND AWARENESS are https://g2m.ca/brand-awareness/. 1. SEARCH ENGINE exposure. Search engines are the primary way people find information. Your startup must be seen on the first page of results for searches related to your brand and industry. 2. Strong SOCIAL MEDIA presence. Help consumers better understand your brand. Build meaningful relationships that establish a deeper trust with your audience.... 3. Targeted EMAIL marketing. Solution-focused email marketing content is much more effective (40x) than Facebook and Twitter combined. Startups that understand and appreciate the value of first page exposure in search results, a strong social media presence, and targeted email marketing, have the greatest chance of successfully increasing awareness for their brand. #startups #g2m #startupsizzle #startuptips #brandawareness