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Acquisition means nothing without engagement - the new mantra for mobile, explains Gallop co-Founder Farzana Nasser. Read more from Gallop on ReadWrite.

Catch up on the most influential mobile marketing news from August 2015 with Gallop. We bring you a mobile marketing recap of the most popular stories every month. - http://bit.ly/AugRcp

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups - http://bit.ly/3MMSup

The best way to future-proof your mobile marketing is to be as flexible as possible and develop your strategy based on customer insights and available tools and technology. - http://bit.ly/FutMMS

Let these six mobile marketing campaigns inspire you to make the most out of your creativity, not just in marketing but across your entire company. - http://bit.ly/6GrtMM