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David Ogilvy, the creative force behind Ogilvy & Mather, understood that, with good writing, you have a potent skill at your disposal. You can command attention, and more importantly, you can influence free will. Here's his advice on how to write well. Learn more: http://ow.ly/6CWh30fWPn0

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Here are five big ways content marketing positively aligns your website and business goals and bolsters ROI.

Have you had someone call you recently with a marketing solution that just didn’t feel right, maybe even a little scammy? A number of companies are offering what they’re calling marketing solutions, and their methods veer from scare tactics to just outright rip-offs.

Content marketing is a powerful strategy for building your credibility, attracting a following, and improving your website’s SEO. But many businesses simply don’t have the time or expertise to create quality content on a regular basis. Simplest solution: hire someone to do it for you.