Proof Strategies
33 Bloor St E # 901 M4W 3H1 Toronto, ON, Canada

Pandemic trust builders: doctors and Premiers. Proof Strategies CEO, Bruce MacLellan, on what drives trust for Canadians.

Actions taken throughout the COVID-19 crisis and recovery will not only impact an organization’s reputation, but also its long-term survival. Read the 2020 Proof #CanTrustIndex to discover the key factors to building trust in Canada https://bit.ly/2ShwDLN

Times of crisis can be a moment of truth. Today we launched our 2020 #CanTrustIndex with insights into where Canadian leaders should focus their trust efforts https://www.getproof.com/thinking/the-proof-cantrust-index/

Did you know our Toronto team is over 75% women? Whether they’re making decisions, supporting clients, or taking care of Proof business, we celebrate them, and inspiring women around the world, today and every day. #InternationalWomensDay #IWD2020

Will farm to mobile become the next farm to table? The latest food trend to hit the Philippines is an app that connects farmers directly to consumers for fresh produce. As more Canadians go plant-based and dig in on all-delivery-everything, can you see this landing in Canada? #foodoverload #askbetterquestions #farmtotable #foodtrends #Mintel #consumertrends #marketresearch

Our Toronto GM and newly minted ski instructor, Josh Cobden, examines a day of teaching on the slopes through #publicrelations goggles.

Taylor Ferri, our Senior Strategist of Content & Digital, has her glasses on and is predicting the future of consumer attitudes and #trust in 2020. Our 2019 #TrustIndex showed consumer trust falling in Canada - will the same be true this year? She discusses why consumer attitudes around topics such as privacy and #authenticity matter, and has five key takeaways for brands and marketers. One of those takeaways? In this age of transparency, how a company does things is just as important as what they say.

We are proud to be named a Great Place to Work once again. The certification is based on direct feedback from employees, and we want to thank Great Place to Work Canada and our amazing Proofers who recognized us with this certification.

The dust has settled after Election Day, and we were curious: do Canadians #trust in their democracy? It turns out Canadians have mixed feelings especially in Western Canada. Check out Proof’s new #CanTrust Index 2019 Post-Election Study for the full scoop. #cdnpoli

What are your wishes for Canada’s future? Help make them reality. Get to the polls today! #ELXN43 #cdnpoli

Today, a very special kind of candy becomes legal. Proceed with caution, handle with care, and always enjoy responsibly. #DontEatAndDrive

Given equal access to education, nutrition, legal rights, medical care and protection from discrimination, girls can achieve anything. #InternationalDayoftheGirl (Photo by Terry Boynton on Unsplash)