Glacier Media Digital
303 West 5th Ave V5Y 1J6 Vancouver, BC, Canada

Admin? Admin? Going once, going twice... Trying to track down the owner of a Business Manager can feel like a dead end, but we're here to help! We see this very often with businesses, where a past employee, co-op student or agency has set up the Facebook Business Page and Business Managerthen left the company.... Where does this leave you? Down the river without a proverbial paddle (read: admin access to manage your existing Facebook business tools). If you're in this boat, all is not lost. Let's chart your path back to (Facebook Business Manager) land.

Brand awareness is the name of the game when it comes to organic social media, but don't pigeonhole yourself, or your business, in this case. Seasonal content opens up a wide array of options to spice up your usual content rotation. Here are some of our top tips to get the ideas flowing.

Headless WordPress. Way less scary and way more useful than it may sound. The GMD Dev Squad (virtually) attended WP Engine DE{CODE} last month. If you missed it, here are our key takeaways: https://bit.ly/3fNYYpu

Every business should invest in SEOtrue or false? The answer might just surprise you.

Blink and you could miss it. Web Design trends can come and go quickly, given the online environment they live in. We've pressed pause and gathered some interesting trends of the moment, here are our top five.

We're talking gold and gemsbut not in the way you might expect. The process of cultivating pieces of 'content gold' and 'content gems' to build out a monthly content calendar can give a daunting task a shining glimmer of hope. Uncover content treasures that may have been under your nose the entire timedive in on our latest blog here.

"I'll get you my Facebook Page password." Stop right there! Facebook Page access is probably the most common question and misconception that comes up with clients and businesses. So we've written this handy little blog post to break-down the basicstake a peek.

Q: How does a brand stand apart from the online holiday hustle and bustle? A: An engaging digital contest. Read more about our contest collaboration with Herbaland and the sweet results. (Spoiler: entry conversion clocked in at over 60%.)

The past 12 months have been a time of changeand a change in shopping habits is no exception. Google shopping allows companies with great products to be highly visible to qualified leads. Learn more about how Google shopping works and if it could be the right fit for your digital marketing mix: https://bit.ly/3rmE6Zn

New year, new web hosting. If this year has a WordPress migration in store for you, our Web Dev team has your back. Here are our top tips for a successful migration.

First things firstwhat is a Quality Score? Quality Score is Google’s rating system of the quality and relevance of keywords and ads. The Quality Score depends on a variety of factors, some of which include the following: The click-through rate (CTR)... Relevancy between the keyword to its ad group Landing page quality The relevance of the ad copy and keywords Historical performance of the account So, how can we go about improving this Quality Score, you ask? Here are our top three tips.

. Beyond bringing consistency to all brand touchpoints (which is super important in itself), a solid brand guide will also save you time in the long run. Can I use this font?... What is the right colour to use here? Is this tone of voice appropriate? The answer to all the above and more: Check the brand guide. If you need design muscle, we've got you: https://bit.ly/3jRgg3r

We have the power (to create a seamless user experience ). This website project for the Electrical Joint Training Committee totally re-wired the existing content for a fresh new look. Take a peek at the full project here: https://ejtc.org/

"Add To Cart", the official tagline of 2020? Online shopping has seen exponential growth over the last seven months, so it's no surprise that many businesses are looking into e-commerce solutions to get a piece of that pie. A well-considered e-comm site can be a fantastic tool for business and revenuebut how do you know what platform is the right fit?... We've pitted two common competitors against each other to expose their weaknesses and highlight their strengths, now on the blog. See more

Overbudget Missed deadlines Team burnout Stakeholder dissatisfaction... Scope creep can be a doozie. Avoid all of the above with some tried and true tips from our PM team, now on the blog.

Overbudget Missed deadlines Team burnout Stakeholder dissatisfaction... Scope creep can be a doozie. Avoid all of the above with some tried and true tips from our PM team, now on the blog.

Only top-shelf website design here. Flashy garnishes can often steal the thunder, but we never overlook the other crucial ingredientsinformation architecture and user experience. Client work for Saint Paul Liquor Store, browse the full website here:... https://stpaulliquorstore.com/ See more

Once upon a time QR codes were all the buzz in the marketing world. And while this humble little piece of technology never really lived up to its full potential now may be their time to shine. Beyond being used as tactile menu alternatives companies have been innovative with new applications for these handy codes. Read more on our new blog post here (sorry, no custom QR code available, yet).

Only top-shelf website design here. Flashy garnishes can often steal the thunder, but we never overlook the other crucial ingredientsinformation architecture and user experience. Client work for Saint Paul Liquor Store, browse the full website here:... https://stpaulliquorstore.com/ See more

As an individualno. As a business that relies on digital marketingpotentially. But all is not lost, now is the time to consider your next move. With users demanding more control over personal privacy, Google announced that cookies would become obsolete in Chrome by about 2022. So with this, we prepare to say goodbye to the third-party data (that advertisers have relied heavily on for many years) and hello to - . A big shift for the marketing world is happening... already, and we welcome this opportunity to flex our local community news muscles. Our Glacier Media Local News Network has been buffing-up first-party data techniques for years, and we're excited to show off our chops. Curious to learn more? Get in touch to chat: https://bit.ly/31w0ViC

Beautiful British Columbia, indeed. The GMD team has been following orders and sticking close to home this summerbut no adventure has been spared. Here are some near-cation highlights from our latest blog, if you need some weekend inspiration: https://bit.ly/33qUn6z

Feel like a (content) rockstarno air guitar required. We've put together our top tips for website hits, get started here.

Spend an afternoon with our social team and you're bound to hear "funnel" at least a dozen times. Why are we so funnel obsessed you ask? , , .... Implementing a funnel structure with social advertising is tried, true and very effective. We've broken down a client case study to show exactly what we mean. Dive in: https://bit.ly/3iMyV00

We truly had a whale of a time on this one (sorry, couldn't help it). It was our pleasure to work with Howe Sound/Átl'a7tsem Marine Reference Guide on their website revamp. Dive in and take a peek around here https://howesoundguide.ca/

Q: What do graphic design and biology have in common? A: More than you might think. We've dissected the design systems approach, using the Atomic Design methodologytake a peek (no labcoat required).

Beautiful British Columbia, indeed. The GMD team has been following orders and sticking close to home this summerbut no adventure has been spared. Here are some near-cation highlights from our latest blog, if you need some weekend inspiration: https://bit.ly/33qUn6z

Have you ever encountered a hiccup when trying to get Facebook ads up and running? (Queue everybody nodding along.) The backend of Facebook can feel like a labyrinth of access issues, integrations and multiple interfacesdon't panic. Our social ads team is here to share their tips of the trade and provide an easy to understand map of the elusive Business Manager.

How can your content stand out from the (digital) crowd? Spoiler alert, it all comes down to how well you know your audiences. What are they paying attention to right now?... What are they searching for? How will they benefit from my brand? Where are they on the internet? Answer these questions and you're well on your way. Learn more about how we create personalized sponsored content campaigns in our new blog post here.

Give Netflix a break and tune into a fresh podcastrecommendations by yours truly. Team GMD has rounded up our top picks, with a little something for everyone (more than just marketing, we promise!). Take a listen.

The sponsored content universe can seem vastlet us help plot your course: https://bit.ly/2NP6pxb #digitalmarketing #marketingtips

Have you heard the term 'sponsored content' floating around, but have no idea what it really is? You're not alone. There are many different hubs in the world of sponsored content, and we're here to show you around. Start here https://bit.ly/2VARRG1

The Atomic Age of graphic designa bygone era or more relevant than ever? Join us for a lightspeed design history lesson about this influential movement.

This is the definition of a sweet ride. We've had the pleasure of partnering with Habitat for Humanity Kamloops Restore on their annual car raffle once again, raising funds to help build affordable housing. And as an added cool-factor, this 1968 Beaumont Convertible is being built by Rust Bros Restorations themselves. Get your tickets here.

Are you in a long term, committed relationship with Internet Explorer? We hate to be the bearers of bad news, but your beloved is not doing you any favours. But not to worry, we're here to help you move on. (If you need a tub of ice cream and a rom-com too, we completely understand.)

Who else has been doing a LOT more online shopping lately? You're not alone. Consumer behaviour has shifted and many are predicting this change is the new normal. What opportunities are out there for businesses looking to adapt? Take a peek at the first instalment of our e-comm blog series to get started.

Art and design have always been both a voice and a reflection of the world. Our Creative Director explores how the DADA movement, specifically, has impacted socio-political and cultural movements, and how it is still relevant todayperhaps more so than ever.

" 10 , ." We can neither confirm, nor deny these allegations, but here's a handy list from our friends at The Growler if you're looking for a change of scenery this weekend.

It's a question we ask oftenwithin our team and to our clients. Why? Why do you do what you do? What makes you tick? Starting with these important questions can be helpful to dig down, and uncover the value-added. And most importantly, it helps build strong value-based relationships: https://bit.ly/2X7dm2p

It's estimated that 82% of all consumer internet traffic will come from by 2022. Video is also a great opportunity to engage your audiences on social media (among other things). Here are a few of our favourite recent projects to get your creative juices flowing. *Statistic sourced from Social Media Today.

Connecting communities is what we do, and we're thrilled to introduce a new kind of local directoryGuidedBy. As a hybrid mix of curated content and community directory, it's everything you need to keep it local, all in one place. Can't find your favourite service, restaurant or store here yet? Just send them this link https://bit.ly/3gbouCD to claim their free listing!

Is every conversation you've had recently revolving around the new COVID-19 cases? Stay on top of Canadian cases at a glance with our interactive map. You can find this handy reference on many of our Local News Network sites, including North Shore News as seen below.

Content may be king but how can yours reach royal status? We're breaking it down in our latest blog post. (Hint, it starts with the user.)

Tomorrow we'll be hosting a free webinarBusiness As Unusual. Co-hosted by Pressboard, we'll be chatting about how to leverage sponsored content to connect your business with the community. : Thursday, May 14th... : 1:00 pm (PDT) : https://bit.ly/2LaXTYg Bonus: All attendees will be entered to win a free StandOUT sponsored content package, retail value of $600.

Things are moving fast right now for businesses of all sizes. With cost per click down and screentime up, social media advertising can help give your customers that lightbulb momentyou're here and ready to serve them. Read more about why social media advertising makes sense right now.

How is your business connecting with the community? The Glacier Content Studio has partnered with our friends at Pressboard to host a free webinar about the effective use of sponsored content. We will be chatting with Barry Hartman, the Co-Founder of 505-Junk to explore how an economic challenge was pivoted into a business opportunity.... : Thursday, May 14th : 1:00 pm (PDT) : https://bit.ly/2LaXTYg

Things are a bit crazy right nowwe get it. That's why we've created this handy little checklist to ensure your business is has ticked all the (digital) boxes.

Has your screen time has increased over the past six weeks? If you're like the majority of Canadians, you probably said, "Absolutely." Here are a few ways your business can leverage this digital trend to reach customers more effectively.

How are you staying top of mind with your customers? We understand that businesses are changing rapidly to adapt in these uncertain timesand we're here to help. Flexible, approachable and effective digital solutions are what we're all about. Curious to know more, or chat with an expert? Don't be shy, reach out any time via phone, email or Facebook message.

Looking for a reason to take the night off from cooking? National #TakeoutDay aims to rally communities in support of their local eateriesand we are here for it! Vancouver Is Awesome has the full scoop. Tag your go-to take out spot in the comments below.

Power Hourever heard of it? Team GMD shares tips and tricks for a productive remote workday (despite the alternative plans your pet may have in mind) on our new blog.

If you're like many of us out there, Monday morning brings another week of the work-from-home routine. We want to recognize our friends at Simply Computing for the incredible support they're providing to the Canadian workforce. Tech issues can be frustrating at the best of time and their team is standing by for digital support, online shopping for that much-needed upgrade and nationwide shipping: https://www.simply.ca/

If you find yourself beer-less for that Zoom Happy Hour today Vancouver Is Awesome has the hookup. Tag your favourite Vancouver craft brewery in the comments and share the

In such times of uncertainty, its more important than ever to come together as a community and support one another. To our colleagues, our clients, our partners and our friendswere all in this together. Our teams continue to work at full capacity to provide support in every way we can. And although we are working individually, our collaborative spirit is thriving.... The past few weeks have been a time of change, which also brings new opportunities. We are working diligently to create smart, creative digital solutions for small businesses that are finding themselves suddenly under pressure. We are stronger collectively, and more resilient than perhaps we thought possible. Sending well-wishes, positivity and an invite to connect over Zoom your way. Stay calm friends, and . https://www.glaciermediadigital.ca/

Each of us has a heightened level of awareness of COVID-19. And really, it touches every aspect of our lives. Its changing daily and this means we adapt quickly. For our clients and partners, our team is available for online meetings and by phone, email and text. As an organization, right now we are doing our part to take responsible action. Be well, friends. ... Team GMD See more

At #GMD we Get More Done because of our multi-talented (and sometimes magical ) teamincluding Lara, one of our Social Media Strategists. When she's not building a perfectly balanced Instagram grid or crafting snappy social copy, you might find her showing co-workers pics of Roxy, her (adorable) Yorkshire terrier. So when you need a little social magic, Lara's on itworking hard behind the scenes to make it happen.... https://blog.glaciermediadigital.ca//meet-team-gmd-lara-p/