Glance Marketing
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Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times.

Now is the time when we must do all we can to help each other. For brands, it is a unique opportunity to think outside the box and create innovative ideas that enable them to come forward and make a difference.

Getting an outside look can help churn up fresh ideas and exciting new tactics on how to reinvigorate your existing audience base while stimulating new ones.

Culture is an important differentiator to set your company apart from the competition. It’s also what attracts the right talent and brings in the right customers.

Step 1: Acknowledge analytics data aren’t always perfect.

With people spending much more time on social media platforms than ever before, brands need to shift focus to their digital operations and look for effective ways to connect, interact and transact with their audience.

The US Presidential Election campaigns are gaining momentum, and the expectation is that it will be one of most divisive and volatile political battles in the nation's history.

Pro Tip: Make your social media page cover images calls-to-actions.

There are 1.3 billion active users on the Facebook Messenger App with 10 billion messages sent between users and businesses.

What's the hold up in expanding LinkedIn Stories to more regions?

Marketing during these times requires sensitivity to whats going on in peoples lives and the flexibility to keep up with swift and swooping changes.

For every person who says a concept is stupid, theres another who will perceive it as groundbreaking.

You could be missing a trick by ignoring your old #content.

Driving more high-quality traffic to your #blog involves a few key factors.

You dont have to resort to manipulative SEO techniques. With the right strategy, you can build a loyal audience through 100% legit SEO practices.

The guide also includes specific tips on how to maximize engagement and reach, and move connections through to the next stage in the buying cycle.

Culture is what attracts the right talent and brings in the right customers.

Produce, publish, repeat.

21 things you need to know to become an SEO expert.

28% of consumers are annoyed by content that's poorly designed.

This will come in super handy.

Weve seen customers engage with brands that have empathetically and creatively responded to what their audiences are experiencing, while organizations that hesitate or make missteps have been met with criticism. https://marketingland.com/content-marketing-in-times-of-dis

Step 1: Acknowledge analytics data isnt perfect.

With less resources and more financial scrutiny, its critical for marketing organizations to have a strong grasp on their budgets.

Part of this comes via blatant misinformation being circulated - both on Facebook and online more broadly.

The changes arent over yet, and one would expect continual developments geared toward greater privacy and greater transparency for the foreseeable future.

Culture is an important differentiator to set your company apart from the competition. Its also what attracts the right talent and brings in the right customers.

Backlinks are essentially a vote of confidence in your content, but some can be considered toxic which can harm your ranking.

While running email and ad campaigns, you need to ensure that your language and tone reflect compassion. You should be talking about your products subtly without offending someone or hurting anyones sentiments. https://www.entrepreneur.com/article/349283

Heres a listing of key digital marketing trends worth focusing on amid the COVID-19 lockdowns, which could help to maximize response, and subsequent sales performance.

Happy Canada Day!

Take a look at 50 tools and apps that can significantly improve your WFH process.

Twitter has a word of caution for brands in the time of coronavirus: This is not a marketing opportunity.

To sustain your success for the rest of 2020 and beyond, cultivate these three healthy habits.

Whats special about your offer?

With your website and business, consider what you can give away for free. Anything you can do to help people out is appreciated, especially during this difficult time.

Theres a very fine line between being helpful and flogging stuff on the back of a crisis.

In order to remain competitive, every brand needs to keep on the latest tech trends and innovations. This can help.

Regardless of how a solution provider addresses these challenges, there are four fundamental principles they all must consistently get right.

Customers dont tend to stick around when a brand lets them down.