Good + Social

It’s coming in like a lion! There’s no shortage of dates to mark on your social media calendar for March. The challenge, as always, will be deciding which ones are the best fit for your brand In addition to the dates below, there’s also:... March 3: World Wildlife Day March 14: National Potato Chip Day (& Pi Day ) March 15: National Napping Day March 20: International Day of Happiness March 22: World Water Day March 30: National Virtual Vacation Day (who doesn’t need one of these right now? ) ...and many more! To see the full list, check out my website I’ve compiled all the major social media calendars all in one convenient place: bit.ly/3hAfeJr Happy planning!

Important reminder: people don’t want to be sold to all the time on social media! But I’m a business that’s why I’m on social media in the first place! True, that’s why *you’re* there. But your audience is there for completely different reasons. And if you want to connect with them (i.e., sell your products and services to them), you need to understand what those reasons are.... Your audience is on social media to: Be entertained, educated or inspired To find content that’s interesting, useful or funny To actually be social and feel connected during these crazy times. (They also want to see photos of awesome doughnuts like the ones here from Lady Glaze Doughnuts, but that’s just universal. ) That’s not to say that you can’t use social media to sell you definitely can! but if your posts are too sales-focused all the time, your audience will eventually tune out. Bottom line: Social media is meant to be social. Think of it as a cocktail party and not an infomercial or one of those scammy timeshare retreats. Be authentic, focus on serving your audience and their needs, and you can’t go wrong.

Some truth on this Random Acts of Kindness Day. Here's to spreading more of that currency around... #kindnessiscool #bekindtoyourself #bekindtooneanother #bekindtoeverykind

February may be the shortest month of the year, but it is PACKED with dates for your social media calendar! The dates below are just the beginning that’s why I’ve created a list of all the BEST social media holiday calendars on my website to help you find the most relevant ones for your brand. Check it out here: https://bit.ly/3hAfeJr... Happy planning!

It’s funny where life’s twists and turns can take you...and how experiences you didn’t think were connected can come together to support what you’re doing now Over the last decade, I’ve had a lot of these kinds of experiences and discovered strengths in more than a few unexpected places: As a writer and editor for magazines like Chatelaine and The Kit, I learned a great deal about the craft of writing, and the power of a good story.... As the marketing communications manager for one of Canada’s largest corporate law firms, I discovered my passion for strategy, a knack for seeing the big picture and a keen understanding of the difference that inspired marketing can make. Through my work with a boutique brand marketing agency, I honed in on digital marketing (specifically social media) as my primary focus, and worked with a wide range of clients on some pretty cool stuff. Today, these and other experiences all add up to what I’m doing now: Running my own social media business with Good + Social Getting to work with amazing clients crafting their social media strategies and creating scroll-stopping content for their social media feeds Working side-by-side with my clients as a partner to help their businesses succeed Are you looking for some help with your social media marketing? I’m always up for a new experience...and a challenge. Send me a message and let’s talk... #socialmediaforbusiness #creativeentrepreneur #joyinthejourney