Good Fortune Collective
402 West Pender Street, Suite 211 V6B 1T6 Vancouver, BC, Canada

With Bluetooth intelligence and a 100db alarm, we called on some of the most iconic historic figures to deliver the smartest scream for ABUS' line of smart locks. See the latest campaign creations, brand strategies, and product launches we've created with the fine folks at ABUS Mobile Security using the link below. https://goodfortunecollective.com/GFC/abus-commuter/

Nearly everyone has the same holy shit experience shifting their bike wirelessly. Since Rival eTap AXS is a drivetrain, there’s a better word to use than the expletive. SRAM road

When times get tough, people turn to bikes. When ABUS Mobile Security wants to encourage newborn cyclists to stay on their bikes, they turn to us. With Ordinary Folk animating, we brought to life a simple truth. It’s not the journey more than it is the destination. By bike, it’s actually both. All you have to do is Keep On Riding.

SAXX Underwear. Flipping the script on men’s underwear.

When pub crawls aren’t allowed, how about a Trail Crawl instead? Just follow this map. #thanktherabbit

If you can show it faster than you can skip it, pre-roll is the way to go. Unlocking your bike via your smartphone helps too. ABUS Cycling

Big thanks to Yeti Cycles and Vimeo. We are honoured.

GFC Hatchet. A symbol of capability and opportunity. It’s a reminder that YOU have to build it if you want to get shit done. Keep your tools sharp and your mind sharper. #thanktherabbit

Damn the weather. Damn the barometric pressure. Damn the torpedoes! Introducing the Odyssey Umbrella. Link in comments.

We're looking to add a killer new Account Director to the team at GFC. What's it like to work at GFC? For starters, we work exclusively with brands that inspire us and share our values. We focus on creating transformative change for our partners. Sounds like a big promise doesn’t it? Good. We're a figureheadless group, composed of active practitioners only. Ninjas? Swiss Army knives? Collaborative team players? Well, yeah. But we avoid those tired monikers. In a world that is increasing surface, you don’t need a lot of people. You need the right people. And the right people don’t just flirt on the surface. They go deep. And have the tangible and intangible gifts to do so. Apply at the link below.

Run. Redeem. Re:pair. Exchange miles run with others on Strava for premium recovery experiences in SoHo. The re:pair lab is the it spot for NYC runners this fall. Big shout out to Pop Up Mob for helping to bring the vision to life with us, and the entire lululemon New York City crew. #thanktherabbit