Harfield & Associates
200 - 440 Hastings Street West V6B 1L1 Vancouver, BC, Canada

How not to engage fans on Facebook - a great article revealing the recent fallout of ChapStick's handling of customer criticism on their brands Facebook page. A great demonstration of how attempting to ignore vs. acknowledge criticism in the social media world can spin out of control. http://www.adweek.com//chapstick-gets-itself-social-media-

A Short History of Toilet Paper Spokespeople (and kitties and bears). Who knew a fuzzy Abe Lincoln was the forefather of cartoon bears? http://www.slate.com/id/2304136/

An article from Adweek about 10 interactive magazine ads... sure they're clever, but we wonder how much real revenue these pricey ad's generated for the clients. http://www.adweek.com//10-great-magazine-ads-dont-just-sit

A great campaign from South Korea, featuring life sized photos of supermarket aisles from Homeplus placed in subways. Busy commuters were able to take a smart phone photo of any item "on the shelf" and have it delivered to their home. Actual "photo buying" usage was was only in the tens of thousands, but online sales jumped 130%! http://adsoftheworld.com//o/homeplus_subway_virtual_store

Innovative bus stop and transit shelter advertising recently featured in Adweek - making your daily commute a little more fun, creepy, or informative.... http://www.adweek.com//20-clever-bus-shelter-ads-brighten-