HeathShaw Media

Start with a plan There are a lot of social media tools out there, and you can get started with organic growth for free. While it may be tempting to just jump right in and start posting, that is a little like starting a road trip without knowing where you are going. This week we will go through a few steps everyone can take to create a clear plan for their social media. With a plan, you know where you are going, and can measure your results on the way to that goal. ... Take the time to set up a social media plan and a calendar so that your social media efforts support specific goals. Today's task is to set those goals. Rather than just trying to get more likes, perhaps you could aim for a higher conversion rate or acquiring new customers. Using the SMART framework is a great way to set goals. This means your goal needs to be Specific, Measurable, Attainable, Relevant and Time-bound. A goal without a plan is just a wish, so let's spend this week getting set up with a social media plan for your business. If you would like my help with this, send me a message and I would be happy to set your business up with your own social media calendar. You can also let our agency manage your social media for you, leaving you more time to work on your business instead of worrying about what to post online.

Playing the long game Many businesses see the benefits of social media, sign up, build a page, and start posting about their services and products. It doesn't take long, without seeing results, before they decide social media doesn't work. It can take a LONG time to build a following, develop that know, like and trust factor for new customers, and lead those customers to the point of sale. Facebook has to be part of a long term marketing strategy if it is going to work fo...r any business. I suggest clients try at least 3 months of consistent posting and marketing strategy to see what is and isn't working for them.

What can a social media manager do for your business? A social media manager is responsible for curating a business' social media channels. We provide organizations with the guidance needed to enhance your online presence by responding to comments, running advertising campaigns, and creating content. We become the online voice of your business so that you can work on the offline business without the stress of keeping up with social media. ... Message me if you would like more information on working with a social media manager.

Today was my youngest daughter's birthday. Our little girl turned 8 years old. Spending the day with their giggles and happiness was a wonderful reminder of why I am starting a business to work from home. Let me help you with your daily tasks, and give you back more time with your own family. ... What tasks could you outsource? Is there anything you do on a daily basis that I could do for you? Message me for a chat about making your day a little easier.