Andy McIlwain

LinkedIn is building a creator management team to help grow its community of content creators on the platform.

One way to make your output more original or interesting is to make your input more original and interesting [...] staying intentionally ignorant of what everybody else is tweeting and posting about and getting outside the algorithms of social media. From Austin Kleon:

Desktop messaging is now available for Google My Business users!

Social media will play an increasingly crucial role in supporting small business growth. Here’s how (and why) you should work social media into your plans for 2021 and beyond. Buffer’s 2021 guide to social media for small business: https://buffer.com/library/social-media-for-small-business/

Through observation and collaborative interpretation, contextual inquiry uncovers hidden insights about customer’s work that may not be available through other research methods.