Hello Media & Marketing

So, you’re launching something but aren’t too sure how to stand it up and get traction? Posting a pretty picture isn’t enough. Don’t worry, we got you! Sharing what marketing tactics we used for an Easter campaign for @hugoschurrosandtacos in partnership with @mcarthurglenvancouver to drive incremental traffic to the outlets this weekend. So, what did we do?... + Created a standout product & offering + Created a limited time availability to drive urgency + Promoted on all marketing platforms (social, web, email) + Promoted via Facebook & Instagram ads (If you don’t use social ads yet, you should! Great reach for little cost) + Cross-promoted on partners social + Asked 3 food influencers to come in & try the dessert in exchange for exposure on their platforms (This will gain you traffic, sales & new followers) #helloclient

Sharing our 6 tips on how to finally get ahead on client Instagram story creation..... Who can relate?? Brenna Sigouin

Influencer Marketing - What is it? Who does it benefit? Is it worth it? I get these questions daily, so let me break it down for you. Influencer Marketing is one of the fastest and most effective marketing tactics out there and 100% should be integrated into your larger marketing strategy. And here’s why + BUILDS PRODUCT + BRAND BELIEF AND TRUST... Influencers have already built trust and credibility with their following; therefore, if they recommend something, their audience automatically trusts in their recommendation. + INCREASES BRAND AWARENESS AND REACH Influencers can quickly and greatly expand your brands reach and online presence resulting many things like: 1) new social followers, 2) new and potential consumers, 3) new sales, or 4) incremental sales from existing consumers. Maximize your influencer strategy by providing valuable content that adds to their social media presence to ensure value on both sides. + ENHANCES YOUR CONTENT STRATEGY Influencers help fill the gaps of your own content schedule. You can re-post and re-purpose the content they create. + REACHES YOUR TARGET AUDIENCE AND NICHE Using relevant influencers ensures your content, brand & business is placed in front of social users that are already interested in your niche. + PROVIDES VALUE FOR YOUR AUDIENCE Influencer marketing is essentially inbound marketing and delivers valuable content that solves problems, educates and inspires your intended audience. They are in tune with this concept and the needs of the people they serve. + BUILDS YOUR BRAND LONGTERM, LUCRATIVE PARTNERSHIPS Connecting and engaging with an influencer can be the start of a powerful relationship. When you're in it for the long-haul, you never know where these connections could go - joint-ventures, live events, and other opportunities may be in the works.

Playing with today to get the shot with @endeavourneon

So I have to preach for a minute. This brand means something to me for 2 reasons - 1) @balancefactor was my very first international client based out of California that officially moved hello into the states, and 2) Their products legitimately saved my skin so I have to share. Idk if it was the stress of opening a business or you know, a casual global pandemic hitting that directly impacted my business but my skin was the worst it’s ever been this past year in my life.... These babies - HSN for hair, skin and nails have been my saving grace. I basically live off them now. Check them out!

Mid-day pick me ups are 100% necessary when back to work post-holiday szn Anyone else?

Consistency is key! Being consistent with your brand look, feel & vibe along with posting on a consistent basis allows you to grow audience engagement & reach, & helps customers build a connection to you & your business.

Own 2021 personally & professionally. Start the business, quit the job, do the thing .... find your why. Set goals, make a plan, hold yourself accountable, grind hard & be consistent about it & you’ll come out on top. Happy 2021 everyone!

No caption necessary. We’re coming to slay.