Pivot Creative

Struggling to find ideas for your brand style? I love to use pinterest whenever I’m planning out a new style for brands and websites. In fact, I give clients pre-work that includes creating a pinterest board. This way I can get a better idea of their style without them having to describe things (which is really hard without visuals)... Here’s how pinterest can up your brand game: You can find great ideas that inspire something new in your brand style. It’s not about copying, but about finding inspiration. When you have a group of visual things that you like, you’ll start to see themes. And those themes can be built into your brand style. When you’re ready to hire a designer, you already have a content bank FULL of things that are your style and that you feel represents your business. Visuals are so helpful when you’re dealing with design. Want to peek the pinterest homework worksheet that I give my clients? Send me a DM and I'll share it with you!

Connections are a huge part of what keeps me going. I’m an extrovert - people keep me sane. I remember reading a longitudinal study done about life expectancy. The hypothesis was the socioeconomic indicators were the main determinants of life expectancy. Turns out that the people who had strong life-long connections had the longest life expectancy regardless of wealth and other indicators. ... Does that mean stuff doesn't come into play (race, wealth, education etc). No, those things matter - a lot. What it does mean is that strong connections support our resilience when those things negatively affect us. Having friends literally helps to keep us healthier and happier.

When you have a stand out brand it will set you apart. That’s because a custom brand tailored to your business, and your dream customer will be noticed by the right people. The transformation my clients experience with my brand packages is pretty exciting. ... Often they start out as being unsure how to represent their business or market themselves. At the end of the brand project they’ve been on a journey of business self-discovery. When we’re finished they usually tell me they feel clarity and confidence to market themselves. In fact they’re PROUD enough to show off. And I work with a modest group of people, so that’s saying something. When I create a new brand identity for you, the goal is to create a visual identity system for your business that converts. The style reflects your business in a way that draws in your ideal customer. The logo and styles are based on research which is an investigation into you, your business, your ideal customer AND market/trend research. My Brand identity packages are packed with punch. Not only do you get everything you need to build your brand and market yourself with confidence, but you’ll also have new insight into your businesses’ personality and a crystal clear vision of how to reach those dream customers . All soo you can confidently grow your brand and create those relationships with the customers you want to reach. Want to know more about my brand packages? DM me and I'll pass along the info.

You’re an expert at what you do. And I’m here to help you show others where you shine. I help you build your brand in the happy space where your strengths, vision and values will draw in your dream customers. I create a custom brand visuals and strategies for you that make your dream customers your biggest fans. ... Want to reach more dream customers? I have a free course for that. Hop over to the link in my bio.

Can you relate to either one of these? I am an expert in my field, but I just don’t see my brand growing the way I think it should. I’m worried it might be me. ... I’m procrastinating because I don’t even know how to grow my brand, and because of that I’m struggling with self doubt. (If you're like - nope, I'm good. Kudos to you! But If you DO relate, keep reading - there are tips) Can I just point out how intimidating it is to put yourself out there in the first place? Growing your brand can be hard when you're not sure exactly how to go about it. ' ! ? Here are a couple things I know: There is a way to combat that self sabotage, imposter syndrome BS. (because you are the expert you think you are - it’s just stage fright!). There is a way to stop procrastinating and put yourself out there - without total overwhelm. : Accept that it's there. Don't fight it. Just recognize it. This helps calm your system a bit. Name it. That can be anything from 'oh hey Imposter syndrome' to 'Hey Dave'. This helps separate the feeling from you as a person. It helps you know it's just a feeling and not actually part of who you are or even really a thing that exists. . A workshop to help you plan your brand for the year and cut through the overwhelm. , ' . So if you think it's for you, head on over to the link in the comments and . People on the waitlist get plus a . So check it out. Link in the comments See more

New website reveal. Had a great time working with Chris Ann Lake to build her revamped and gorgeous website. I LOVE the colour palette we came up with for her brand. It’s so dreamy.

Website Sneak Peek for Chris-Ann Lake @victoriaofficiant . I love these blues! So dreamy. And perfect for a wedding-based website!. Chris-Ann Lake is a wedding officiant based in Victoria. And now that we've rebuilt here site, it's oh so easy to book her services and learn all about what she can help you with. ... When I work with clients on their websites, it's an in-depth process. . ' . A lot of people approach websites as though they're a resume. . . . . . . Think about it. When someone comes to your website, do you think they're just there gathering information? Just like if you had a pile of resumes, something would need to stand out for you to read the thing. And even then, it would only be out of necessity. ? . People visiting your site have a 3 second window to even care. And that's on a good day. Otherwise, they're outta there. And they care about them. ' : Your content needs to be focused on your customer. Talk directly to them (and less about you) Focus on your customer's problem and how you solve it. Have a 'Call to action' button asking your viewer to do something at the top of your page and sprinkle them throughout. This makes it EASY for people to book your services and to contact you. ! --- Don't know where to start, or need someone to craft the right content plus make you look great online? I have -. DM me for more info. See more

! - especially when you’re the one building it. So ? I don't know about you, but the new year always inspires me like a blank sheet of paper ready to be written on. And a new opportunity to plan things that I love. ... I learned years ago that planning can help me run my business instead of it running me. Especially when that planning is focused on values, goals and my own sanity. ? That used to be me. Back in the day, I felt like I was reacting to everything. To make it even worse, I was often working with clients who were doing the same. I'd get requests to design things that were literally due the week before. So I would scramble. Ugggghhh. My brain felt like it was pulled in a hundred different directions. My business DEFINITELY wasn't what I wanted it to be. Things changed when I started planning ahead. And I don't mean the details or the money. I mean focusing on my values and where I want to guide my business over all. I've been using the same basic framework for the last few years and now I can: Respond to imposter syndrome and get out of that funk. Guide my year with the RIGHT goals. Know what to say yes to. Know what to say no to. This year, I'm doing something new and using this framework to create . A workshop where we'll set some realistic goals and ditch imposter syndrome together. I'll be keeping the group small so If this sounds like something you want to get in on, then sign up for the registration waitlist. Link is in my bio. See more