horseshoe + co
87 Sherwin Road Lindsay, ON, Canada

New year, new look It might be cliche, but we’re pretty excited to be kicking off the new year with a brand new look Why?... We pride ourselves on being a friendly and approachable partner, but our old brand wasn't reflecting that. Our new look captures what makes Horseshoe & Co. unique, with colours inspired by the golden fields, rolling hills, and blue skies that remind us of home. The new logo is a playful take on the old one, and of course, we kept some arches around as a nod to horseshoes. How has your brand evolved over the years? See more

the most important email you'll ever send your subscribers is... the very first one Whether it's your welcome email or the follow up they receive after filling out a form.... Why? 1 it establishes expectations and reduces the risk of a later unsubscribe 2 if they open it, your chances of getting trapped in Spam goes wayyyy down 3 people expect it! Your homework? Go check in on your welcome email and make sure it's: personalized sent from a real person's name valuable to the reader

Is Facebook messenger replacing email? Not too long ago, marketers were encouraged to focus on building their email list. because, what if Facebook or Instagram disappeared? What would happen to your followers?... But then a pandemic hit and every businesses was forced to embrace email marketing. Now people are inundated with emails every hour. now, marketers are using the same tactics they would use to build their email list but starting that initial conversation in DMs. what’s your take? are you spending as much effort into engaging leads in messenger as you are your email list? . . . . . . . #marketingtips #emailmarketing #messenger #dmmarketing #lindsay #peterborough #ptbo #ontariobusiness #softwaremarketing #saas #hubspot #hubspotpartner #hubspotconsultant #hubspotagency #femalefounded #cornfield #fallportraits #kawarthalakes #fallcolours #moodyphotography See more

As marketers, we want to be able to automate. This is what helps us scale, right? Freeing up more time to focus on sales-driving tasks? But customers want personalization. They won’t stick around for scripted responses that doesn’t resonate. So how do we find that balance?... Marketing automation tools and AI will help you execute but it’s important that your people are involved in the personalization of your content. Personal human touch still deeply resonates with customers. Know your customer segments extremely well. To the point where you can predict their next move or pain point. Revisit your automated campaigns frequently to test and course correct. Use tools that will collect and analyze data from your customers for you. On a scale from 1-10, with 1 being % automated and 10 being % personalized, where does your company rank? See more

Cue the confetti... We’ve got some big news! Horseshoe + co. is now a Platinum HubSpot partner! We’re feeling pretty lucky to be 1/7 agencies in the country with this status.... But what does it mean to be a Platinum HubSpot Partner? For starters, it means we’ve worked butts off. In the middle of a pandemic, too I might add! It means we’re committed to harnessing the power of HubSpot and driving results for businesses across North America. It means dedicating long hours to hone our expertise, stay ahead of innovation, and exceed expectations. It’s meant saying no to opportunities in order to focus on HubSpot. It also means we have some pretty incredible customers. Time to celebrate! @ Lindsay, Ontario See more

Being a business owner is hard. It’s an emotional roller coaster with tons of days where self doubt is but getting feedback like this from clients reminds me why I love what I do #testimonialtuesday @ Lindsay, Ontario

I'm being interviewed live in the Monetize Your Genius group on Thursday July 16 at 1:55 EST. In the interview, I will be sharing my genius and how I discovered it. Join me for the interview here: https://hubs.ly/H0spYxy0 #ShareYourGenius