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Are you wanting to grow your business's social following in 2021? Understanding and listening to your social media insights can help you post content that resonates with your following. _____ ... Instagram Metrics to track in 2021: Reach: A great measure of brand awareness. The greater your reach, the more your content is creating awareness and value. Engagement Rate: a key metric for how your audience is responding to your content. Increasing engagement on your posts is key to the Instagram algorithm. Saves: tracking how often your audience is saving your content will let you know what content provided value to your followers and will allow you to use this info to inform your future strategy. Growth: tracking the number of followers you gain or lose in a week will allow you to see what content is successful in growing your following. _____ #huntermediacreations #HMC See more

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