HYKA Group

HYKAgroup wishes you Holiday Season full of warmth, coziness and strong health. And let your you have lots of warm leads, interesting projects, grateful customers, nice feedback and easy start after holiday closure! #HYKAgroup #DigitalMarketing #DigitalBrandingToronto #DigitalMarketingToronto #SMMToronto #growbusiness #adminsupport #socialmedia

ARE YOU AFRAID to sign up for free trials? A free trial can be an excellent lead magnet for some products, especially for that type of service your client constantly needs. And it is used to make people choose the payment method before this free period starts to make it easier (technically and psychologically) to pay in the end. And here the main fear is hidden. We had a sad experience with a 1$ trial subscription to The Wall Street Journal for one of our clients. There ...was only one way to unsubscribe. You have to call to their office. And it can take more than one call. By the way, this way is also hidden) Do you believe the client would like to pay money if he or she could hardly stop paying? So, if you’d like to use the free trial as a lead magnet: make it easy to unsubscribe. You can use external services like Stripe or build-in ones like Canva does. But they should be clear for a consumer. make sure that you have enough resources to maintain this free version (including the human ones). And last but not least your product have to be useful and attractive for your target audience. Otherwise, call it beta-testing instead. #askHYKA how to reduce client’s fears and build loyalty. #HYKAgroup #DigitalMarketing #DigitalBrandingToronto #DigitalMarketingToronto #SMMToronto #growbusiness #adminsupport #socialmedia

Thanks everyone for staying with us! You help us to develop, inspire to find new and efficient ways to show how unique is each business. Happy Thanksgiving!... #HYKAgroup #DigitalMarketing #DigitalBrandingToronto #DigitalMarketingToronto #SMMToronto #growbusiness #adminsupport #socialmedia

WHAT’S YOU APPLE PICKING? Have you thought about an event that will become a tradition? Sales, profit, or awareness? Pack me everything! ... Do you think the farmers provide apple picking events just to make more people know about them? No, it’s not their foremost source of income, but it brings extra money. Farmers created a good tradition and a unique local event worth your money and attention. So, apple picking is not only about the awareness and positive emotions connected with your brand. It’s also about making events that bring you additional profit. Perhaps, your business is not a farm. But you can find your way to stay in consumers’ minds. We’ll be glad to help you find your apple picking. Just #askHYKA #HYKAgroup #DigitalMarketing #DigitalBrandingToronto #DigitalMarketingToronto #SMMToronto #growbusiness #adminsupport #socialmedia

LOVE OR HATE? How do you find the new FB desktop design? Maybe, you even shared your opinion in one of those holy war discussions? Social media are constantly changing. The buttons and features on Instagram appear, disappear, or move from one place to another. We almost lost the poll at FB business pages, but it appeared at Linkedin Innovators like the process, but what about the rest?... The devil is not as bad as he is imagined. I suppose you have already found a few or more the advantages of the new design on your personal page. So I’ll talk about what I noticed at the business one. you don’t have to look for your favorite tools in different places. They all are pretty handy at the left column; you already can’t ignore your main statistics (neither does your clients if you are SMM). It appears right in the center of your screen and screams about the problem or soothingly winks green number; it became much easier to share your post in groups. You don’t have to remember the names and the number of them. They all are shown in a column, so all you have to do is to press the share button. And you can change the page or person who shares within this one small window. It really saves you time! There is only one thing I hate. Only one-third of a screen shows my content. Too many distractions. But for a visitor, it’s just another cup of tea. So, do you like the new design? #askHYKA how to use it effectively. #HYKAgroup #DigitalMarketing #DigitalBrandingToronto #DigitalMarketingToronto #SMMToronto #growbusiness #adminsupport #socialmedia #HYKAreview