IELTS Mayday
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#ielts #speaking advertising agency: a company that creates adverts for other companies advertising budget: the amount of money a company decides to spend on advertising brand awareness: how well people know a particular brand... brand loyalty: the degree to which people continue to buy from the same brand or company buy and sell: often used to refer to the buying and selling of items between individuals call to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website celebrity endorsement: to have a well-known person promote a product classified ads: small advertisements often put in a newspaper or magazine by individuals to cold call: to call someone with the aim of selling something without them asking you to do so commercial break: the short period during TV programmes when advertisements are shown commercial channel: TV channels that make money from showing advertisements to go viral: to quickly become extremely popular on the Internet through social media junk mail: unwanted promotional leaflets and letters to launch a product: to introduce a new product mailing list: a list of names and contact details used by a company to send information and advertisements mass media: large media outlets like TV, newspapers and magazines niche product: a product that is aimed at a distinct group of people to place an advert: to put an advert somewhere press release: something written by a company for newspapers and magazines and websites to share and publish prime time: the time during the viewing schedule when most people watch TV or listen to a broadcast product placement: to advertise a product by using it as a prop in a TV show or film sales page: a page specifically used to promote a product or service to show adverts: to display adverts on TV social media: websites that enable users to create and share content or to participate in social networking. spam email: unwanted, promotional email target audience: the people a company want to sell their product or service to word of mouth: recommendations made by individuals to other individuals about a product of service Follow this page on Fb

#ielts #speaking Here’s one of the latest speaking topics and the sample answer. I used the vocabulary from my recent post Describe an environmental problem that has been in the news. You should say... when this was where the event happened what actually took place and say how you felt about this problem. Jane: Well this is an interesting question there are so many issues I could think of natural disasters like earthquakes and floods seem to be in the news almost every year but there was one story recently about some animals that were under threat it wasn’t focused on one place in particular it was looking at various animals that could actually become extinct in different African countries if we don’t take steps to protect them these were really iconic animals like gorillas leopards rhinos and apparently they’re now listed as endangered species what made it really depressing was they were in danger thanks to us in some cases it was due to a loss of habitat either because people need more agricultural production or even worse I think because of hunting and poaching I hate to think of future generations being robbed of the chance to see creatures like these in their natural environment it’s lucky we have lots of organisations that focus on wildlife conservation hopefully with their help we can put pressure on those in power to do something to stop creatures like these dying out Follow this page on Facebook. Link in bio

#ielts #speaking Here’s the latest speaking topic (November’19) and the answer sample. I used the vocabulary from my recent post. Part 2-style task... Describe an advert you once saw that was very effective. You should say where this advert appeared when you saw it what it was advertising and say why you thought it was so effective. Andrew: OK well this was about 4 years ago I was looking for some software to create videos one day I got an email from a mailing list I’d signed up to there was a link in it to a press release a company had written something about a new product that was similar to what I was looking for at the end of the press release there was a link to the sales page I hadn’t heard of the company but I was interested and clicked the link to the ad . what caught my attention immediately were the number of testimonials from people who had bought the software I think testimonials are like the online equivalent of word of mouth advertising and are really persuasive anyway when I got to the bottom of the page there was a great big call to action button inviting me to buy I was totally persuaded and ended up making a purchase what made it so effective I think was the power of those testimonials they’d been written by people very much like me they’d had a need and the software had obviously turned out to be just what they were looking for when you think that this was a newish company they wouldn’t have had any brand awareness at all they probably wouldn’t have had much of a budget for advertising obviously you wouldn’t advertise a product like this through the mass media on TV they probably didn’t even have an advertising agency to support them and yet they’d managed to create a great deal of brand loyalty from previous customers I think that was really effective. Follow this page on Facebook. Link in bio.