Impact Copywriting Group

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy #copywriting #content marketing #content writer... #email marketing #impact copywriting group #davidogilvy #TSuLr See more

The very first thing you must come to realize is that you must become a student of markets. Not products. Not techniques. Not copywriting. Not how to buy space or whatever. Now, of course, all of these things are important and you must learn about them, but, the first and the most important thing you must learn is what people want to buy. Gary Halbert #copywriting #content marketing... #content writer #email marketing #impact copywriting group #lYF9m See more

Nobody reads ads. People read what interests them. Sometimes it’s an ad. Howard Gossage #copywriting #content marketing #content writer... #email marketing #advertising See more

It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I’m talking about "you." "You" is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says, "Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a We/You relationship."... While the "We" in the "We/You" relationship is important, it’s better implied than communicated literally. If your goal is to put prospects first, then it’s best to have the "you’s" far exceed the "we’s." It’s the "you’s" that matter to prospects. They’re your workhorse for communicating your message and include all derivatives such as "your," "yours," "yourself," "you’re," and "you’ll." What makes "you" so powerful? For one thing, it addresses your readers directly. In effect, it says "Hey you," which is much harder to ignore than "Hey somebody." Say "Hey you" in a crowded room and a lot of heads will turn. Say "Hey somebody" and a few heads might turn. While your copy won’t actually say "Hey you," it can clearly identify to whom you’re talking. Once you have your audience's attention, use "you" to help keep it. If you load your copy with "you’s" but forget the benefits, your message will have a phony ring. "You" can’t save you if there’s nothing meaningful to offer your audience. Likewise, it will help put you over the top if there is. #copywriting #content marketing #content writer #email marketing #content strategy #content marketing

No two copywriters are the same. So how do you know you're getting the best writer for the job? Unless you know what to look for, choosing your copywriter can be a bit of a lottery. The truth is, copywriters, range from the great to the not-so-great. Just like any other profession, there are high flyers, under-achievers, rogue traders, and young pretenders. ... And even if you bag a top banana for your project, who's to say they'll gel with you? Or your product? Your style? Your chosen media? The answer, of course, is research. Knowing what you want and sniffing it out is wiser than saying yes to the first person with a ready typing finger. But remember, a copywriter is someone who can - and should - do more than write. Their greatest asset is curiosity. Great Copywriters want to know the ins and outs of every little thing. They're fascinated by human nature, knowing how to capitalize on motivations and get inside the consumer’s head. A good copywriter will research your market inside out, then look at you critically through your customer's eyes. It's their curiosity - not their way with words - that finally helps them see your business in a whole new light.copywriting content marketing content writer email marketing