Inscape Communications
Unit 26, 714 Willow Park Drive SE T2J 0L8 Calgary, AB, Canada

I am launching my first online course and would like to tell you all about it! Visit my website to learn more about my course, "Accelerate Writing Your Business Book: Create a Story Arc Outline." www.richellewiseman.com/accelerate-writing-your-business-bo

If you have thought about writing a non-fiction book or a book for your business but don't know where to start, or how to get unstuck, this is the course for you. By the end of the course, you will have a strong outline and be able to write with speed, clarity and confidence that you will engage your readers to achieve a transformation by the end. Register here on my website: https://www.richellewiseman.com/accelerate-writing-your-bus

Vivia presents: Silver Linings! Meet Richelle Wiseman of Inscape Communications Richelle is a Calgary based Content Writer & Editor. She assists others with the...ir websites, blogs, social media, video scripts... Basically whatever requires words & marketing, she can help put it together! Like many businesses, Inscape has lost a few clients due to the economic impacts of COVID-19. However, Richelle says that she has started to find her way to new clients as well. While things have temporarily slowed down for everyone, it has given many people an opportunity to take this time and maximize it for their business. Evaluating your website content, or getting started on that blog you’ve been putting off are just a couple of great ways business owners can utilize this time and Richelle is here to help! One thing we do know is that this will end, and our marketing doesn’t go away and doesn’t go silent. We need to think about how we can be working on it right now and we’ll be ready when things get back to normal. Richelle’s Website: https://inscapecommunications.com/

3 Reasons Why You Need a Blog, Now More than Ever Now is not the time to go to ground with your marketing. Sure, your business might be shuttered temporarily. You are dealing with a host of new challenges with how to deal with family, finances, employees, not to mention a fair dose of anxiety. ... But letting your marketing voice and brand slide off the stage is not a good idea. 1. Surf’s Up! People are self-isolating at home. They are bored and they are surfing the net like never before. You should be there. Your blog could and should be speaking to your clients and customers about their needs, their concerns, their anxieties. Demonstrate your care and concern. Demonstrate your values as a company, your humanity as individuals within your company. 2. Don’ Lose Ground Audiences are fickle. They loved you yesterday, last month, or last year. But what have you done for them lately? Think of maintaining and growing your online audience as a giant ball you are slowly rolling up a hill. If you disappear for a coffee break, what happens to the ball? You get the idea. It rolls back down the hill you have painstakingly pushed it up. So, don’t go for a marketing coffee break during this strange time that we are in or you will lose hard-won ground with your audience. 3. Connect your business to the current realities. Is there some way to connect what your business does to the upheaval and uncertainties of our present moment? Can you draw a parallel? How do you rescue your clients and customers? How do you provide them with protection? How do you supply them with what they need when they need it so they have no panic or dangerous delays? See what I’m getting at? Find a way to enter into their world with your solutions. You will be amazed at how responsive they will be. In a time of heightened anxiety and uncertainty, people are looking for solid, trustworthy, companies and leaders who speak confidently of navigating these rough waters and getting through safely to the other side. Which reminds me, there will be the other side. We will all get through this somehow. The question iswill your marketing? I am still working on the right words for my clients and writing the blogs for them which can get them attention, keep them on track with their marketing voice and goals, and speak into the present realities. If you would like to know more about writing blogs which would enable your company to speak into the present moment, give me a call. 403-875-7357

What makes a good business book "good"? Here's what I think. If you would like help with a book for your business, send me an email: [email protected] and visit my book website: www.richellewiseman.com

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Hi, my name is Richelle Wiseman and this is my company page. Inscape provides a wide range of content writing, ghost writing, and editing services. I write content and books for marketing purposes for my clients. I am based in Calgary but connect with clients elsewhere. If you are in the Calgary region, I would love to learn more about your business and your writing needs.