Integration Yantra Inc.

The marketing industry is undergoing one of the biggest changes in human history. Businesses need to survive despite the lowering market and simultaneously generate value for their customers. It’s a difficult time for marketers and brands. ... Or is it? If you look at the bright side, things have never been better- -We've never had this much power of digital communication -We’ve never had automated tools that exist today -We’ve never had the technology to ace marketing like we can today! There’s no doubt that almost every industry has taken a hit from the pandemic. But this is also the time to connect with your audience better, to understand them, and create not just a product but something that adds value to their life. You have two choices. You can either sulk about what’s going on or stand up and make a change to help make others’ lives easier and better. What do you plan to do differently in marketing? #marketing #marketingtips #growth #marketinghacks #branding

We’ve often seen women transforming society. Be it the world of sciences or social causes or leadership. Women have proved and in fact, surpassed the gender-biased expectations they face from the world. One such powerful change was recently brought by Jacinda Ardern, Prime Minister of New Zealand. Despite the criticism and apprehensions she has battled with as a woman leader, she recently made an announcement that surprised the entire world. ... She just declared that New Zealand is now coronavirus-free. The country had set up a four-stage alert system with its first lockdown on 25 March. With a sustained effort and continuous monitoring, the country doesn’t have any active cases of coronavirus. While countries are struggling to keep their coronavirus cases low, Jacinda has set the bar high. Call it strategic planning, in-depth research or analysis, the end results are stunning! Also, do you know a strong woman in your life? Tag them in the comments section below to celebrate them! #leadership #women #coronavirus #inspiration #motivation Picture Credits: Vogue

The pandemic has transformed the marketing industry. Right from the content ideation process to the target platforms and audience, there has been a major shift in how brands pitch to their consumers now. Top 3 things when you are pitching an ad to your customer: -Empathy -Value Recognition ... -Compassion You don’t want to slam a marketing ad on your consumers' profile. Brands should leverage this time of crisis to understand their consumer better: -Know what they need. -Learn how your service/product makes their lives better and easier. -What value does your brand hold in your consumer’s life? -Do you have an affordable product? -Is it worth the cost? Remember, you are a consumer yourself. Think like one. #marketing #branding #growth