Jasmine Williams Media

The face I make when I see thought leadership content that ACTUALLY teaches me something. Drop a emoji in the comments if you're tired of reading blog posts, ebooks and 'freebies' that are really just thinly-veiled sales pitches. You see, the goal of thought leadership content isn’t to get people to buy your product or service. But just because it isn’t sales-y doesn’t mean it can’t drive sales.... Sound like an oxymoron? It’s not. The goal of thought leadership content is to get people to see you as an expert. Where does the 'driving sales' part come in? Well, I don’t know about you, but I would MUCH rather work with and buy from a credible professional who knows what they’re doing than someone who’s pushy and looking to make a quick buck. Now don't get me wrong, you can absolutely share your offer in your content. But you should always give to your audience first before you ask them to open up their wallets. P.S. If you want more tips on how to build your brand with thought leadership content, read my latest blog post. https://jasminewilliams.ca//01/15/thought-leadership-cont/

Ever had a work project drag on and on? Or felt like you weren’t being as productive or as efficient as you could be? If the answer is yes, you might need to brush up on your project management skills. ... I wrote this article for GoDaddy Canada back in April 2019, but considering that it's January and many of us have some big projects to tackle, I figured this was a good time for a throwback. (link in bio!) What's your favourite project management tool? Let me know in the comments.

Want to know my #1 tip for creating stand-out thought leadership content? Know. Your. Stuff. Whether you're writing blog posts or social media captions, any content you produce needs to be based on real-deal industry knowledge. ... This is an absolute MUST. Think about the things you know that could be helpful to others and use anecdotes from your career to reinforce your expertise. Want more #thoughtleadershipcontent tips? Check out the link in my bio to read my latest blog post! https://jasminewilliams.ca//01/15/thought-leadership-cont/

NEW BLOG POST ALERT As you may have noticed, over the past few days I've been posting a LOT about thought leadership content. I've also been getting a lot of questions in my DMs from people who are curious about it but don't really understand what the heck I'm talking about. ... So, I wrote a blog post about it! If you want to know... Why thought leadership content is important What makes great thought leadership content How you can use thought leadership to build your brand Then you're gonna wanna check out the link in my bio! Happy reading, friends. And if you have any questions or are interested in kicking your content up a notch in 2020, shoot me a message.

Let's chat a little bit about authenticity, shall we? Because while we all know how important it is, can we also take a moment to acknowledge that it's also scary AF? Especially online. It's so much easier to throw up some professional photos, generic quotes and boilerplate captions than to show up as the real deal. And yes, I'm also speaking to myself here!... I used to write and rewrite captions over and over again, asking myself: "Is this too weird?" "Too edgy?" "Too sales-y?" "Too woo-woo?" And the biggest question of all: "Will people judge me?" While I haven't completely slain the self-doubt dragon, I have come to see how powerful it can be to be yourself. Sure, not everybody will "get you", but you don't need everybody. You just need the right people. Are YOU ready to attract the right people? The right opportunities? The right clients? Then shoot me a message and let's chat.