J Digital Marketing

There are a few factors that play into deciding the platforms you and your brand should be focusing on. The first question to ask is "Where is my audience?" Then consider:... Is image, video or text-based sharing better for my brand? What are my brand goals? What are my strong skills; Video versus photography versus writing? Am I reaching a professional audience or playful audience? This will help you stay in alignment with your brand! See more

We hope everyone is staying safe & healthy! Many of us small business owners have been impacted financially. But the important thing is we are all in this together! We are getting through this day by day. ... If you have more time available, this is the perfect time to dig deep into your business and visualize where you want it to go. Have you gone back to review who your target market profile is? Dig deep into your audience and understand their personality, characteristics, what do they like/dislike? Do they have kids? Work full time or stay at home parents? Don't be afraid to even give him/her a name! The better you know your profile, the stronger your relationship will be with your customer. Share your target market profile with us in the comments below! See more

Do you have your Social Strategy down? Before beginning anything, you want to have a clear vision and steps on how you will get to your end desire; your plan. It’s vital to know your business WHY. It is the trajectory of your strategy. ... Take sometime to get clear on your vision. By simply asking yourself a few questions, you can have a better idea on creating a step by step action plan to get to your end desire. 1. Why did you join social media? 2. What is your brands overall purpose/intention? 3. What problem(s) do you solve for your customer? See more