Joanne Gore Communications

While your coffee is brewing this morning, take a look at #XPLOR20 events that can scale up your business... Join Joanne Gore at #Xplor20! General Session Welcome: Tuesday, September 29, 10:00am (ET)... General Session Awards: Thursday, October 1, 10:00am (ET). * Tuesday, October 6, 10:00am (ET) Panel Moderator: The Evolution: Reshaping the Customer Experience: * * Tuesday, October 6, 1:50pm (ET) >>Education Session Presenter: 3 Success Factors Driving Customer Engagement and How to Master Them<< * * Closing Remarks: Thursday, October 8, 2:45pm (ET). Have that steaming cup...then visit JGC for FREE ADMITTANCE to XPLOR20 -- follow this link: http://www.joannegorecommunications.com//joanne-gore-expl/

Two little words that can make, or break, a customer relationship. But, how often do we say #thank you in business beyond the sale? Well you can by: Using your CRM for reminders Sending thank you/greeting cards Making announcements for new equipment and/or expansion of services ... Implementing loyalty programs And more, which you can read about here. https://qoo.ly/38eisf #acquisition #advertising #B2B #brand #branding #business #Cannabis #CCM #color #CRM #Data #CTA #Customer Experience #customer service #CX #data #digitalmail #digitalprint #directmail #Drupa #envelope #events #generational marketing #generations #genz #lead generation #leads

What are buyers saying about their buying experiences? What are they expecting from you? Can you create an experience for them that they will remember? And keep them coming back? Do you know your customer--... Joanne drills down into customer engagement, experience and communication in #XPLOR20 's Virtual Event. ^^^3 Success Factors Driving Customer Engagement and How to Master Them^^^ At 1:50 pm, October 6th, Joanne presents this educational session which takes a closer look at what buyers are saying, expecting and willing to pay for in an experience. Print’s role in mass communication has shifted, forcing generations of print professionals to struggle in this always-on, app-driven, instant gratification world, said Joanne. It’s a world where creating memorable and relevant customer experiences matters more than price. Full schedule here: xplor.org/XPLOR20. Join Joanne as her guest and receive free admittance to the event - click on the link below, then look for the code! https://lnkd.in/eEq3NMD #marketing #CX #print #customerengagement #CXexperience #JGC4B2B

NEWS: Joanne Gore explores Customer Engagement, Experience and Communications at #XPLOR20 Join Joanne for this virtual event, starting on September 29th and continuing on October 1st, 6th and 8th. TORONTO, September 25, 2020 Joanne Gore Communications Inc., a virtual B2B marketing agency that helps companies stretch their marketing dollars and engage new print and business buyers, announces its President, Joanne Gore, Xplor International Association Board of Directors Vice ...Chair will present a variety of topics affecting the customer communications industry at XPLOR20, also known as the Customer Communications Conference. Despite our inability to come together live this year, said Joanne Gore, President of Joanne Gore Communications. I am excited to welcome Xplor20 attendees to a global platform, and share best practices, processes and customer trends driving the CCM industry. Read the release and get Joanne's personal access code for full admission to the event. https://www.linkedin.com//urn:li:activity:6715349545137635 #JGC4B2B #XPLOR20 #Print #CCM #CX @JGC_B2BMktg #JoanneGore @JoanneGore121

Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a lead is about $200. Whether your leads are coming through your website, trade shows and events, lists, advertising or referrals, knowing how to get the most out of each lead will be key. With a proper nurturing sequence in place and a deep understanding of who your buyer is, what you're selling and why it matters to th...em, your marketing team can create and deliver relevant, engaging content in a variety of formats In order to be found, your website must be easy to navigate and deliver a message that resonates with buyers Connecting systems and enabling them to communicate with each other improves efficiencies, streamlines workflows and cuts the risks and costs that come with human error. Discover where your leads are hiding - start here https://qoo.ly/38cnvj #B2B #Print #marketing #marketingteam #mail #directmail #consumers #lead #website #tradeshow #referrals #advertisement

Let's talk about CX evolution! Hosted by industry marketer and Xplor International Association Board of Directors Vice Chair Joanne Gore, founder of Joanne Gore Communications, a panel of experts will talk about the CX evolution, what it means for your company and how these technologies can enhance your company’s position and grow your bottom line. Technologies like... -Augmented Reality (AR) -Artificial Intelligence (AI) -Internet of Things (IoT) -Robotic Process Automation (RPA)/Bots just to name a few, are reshaping the ever-evolving interaction with consumers. ‘The Evolution: Reshaping the Customer Experience’ attempts to answer questions like-- How will these technologies create a better customer experience? What is the value proposition? Is the perfect customer experience achievable? For more information: www.xplor.org/XPLOR20. #JGC4B2B #marketing #CX #customerexperience #XPlor2020 @JGC_B2BMktg #JoanneGoreCommunications @JoanneGore121

Now is the time for the print industry to take advantage of what's happening to the buyer landscape and pay attention to what the #millennial mindset is saying, expecting & willing to pay for. As of 2015, there are more millennials represented in today's workforce than any other generation, and to the millennial, paper = trust. To drive print profitability: Businesses must empower their buyers with the ability to interact, purchase or make a transaction at any time, from w...herever they happen to be, using their chosen device. Businesses must understand their buyers' preferences and offer the services and products that are relevant to them. Businesses must wow their buyers with engaging service, relevant products, and on-point pricing every time. https://qoo.ly/38b2kf #acquisition #advertising #B2B #brand #branding #business #Cannabis #CCM #color #CRM #Data #CTA #Customer Experience #customer service #CX #data #digitalmail #digitalprint #directmail #Drupa #envelope #events #generational marketing #generations #genz #lead generation #leads

Explore the Shire today, September 22nd, during #HobbitDay. Let yourself stay awhile there, in the bucolic valleys and green hills and dream of adventures. The novels The Hobbit and the trilogy The Lord of the Rings trilogy written by J.R.R. Tolkien, bring to life the world of Middle-Earth. Do you have a favorite Tolkien character? We'd love to know! Post in the comments!... #HobbitDay2020 #JDC4B2B #hashtagcalendar #HobbitDay See more

Knowing your rights as a content owner are critical to your defence should someone file a claim against you - whether maliciously or mistakenly - claiming ownership of your content. Every genius piece of content created comes with its own fair share of blood, sweat and tears. Understanding copyright laws could make the difference between annoying emails, costly legal fees, fines ranging upwards of $25,000, or jail time The Canadian Copyright Act prohibits... others from copying your work without your permission Protect your content from plagiarism perils and stay out of #DMCA jail. https://qoo.ly/38azuy #Print #B2B #Marketing #CX #CustomerExperience #OmniChannel #CCM #thePRINTevent #content #contentowner #ownership #copyright

Joanne Gore Communications brings together a pool of like-minded B2B marketing and communications professionals to amplify your business with programs that generate awareness, customer engagement and growth. Today's marketing departments are working with very tight budgets and resources. Sometimes there are projects that come up that don't merit the hiring of additional, full-time resources, but are just too much for the existing team to execute successfully. That's where ...we come in. Take a peek at our menu of services, and see how we can help you stretch your marketing budget and tell your story to today's business buyers. https://qoo.ly/38aw2z #acquisition #advertising #B2B #brand #branding #business #Cannabis #CCM #color #CRM #Data #CTA #CustomerExperience #customerservice #CX #data #digitalmail #digitalprint #directmail #Drupa #envelope #events #generationalmarketing #generations #genz #leadgeneration #leads

One of the biggest challenges facing today's print marketers and sales teams is how to deliver the right customer experience at the right time. Savvy hunters are diversifying channel strategies - and shifting from legacy cold-calling tactics to new ice-breaking engagements, such as: Knowing where their clients and prospects hang out on social media Joining the customer journey ... Find out how lead qualification and follow-up strategy that's align throughout the buyer lifecycle ensures a fluid customer experience: https://qoo.ly/38afu8 #B2B #Marketing #Print #leadgen #socialmedia #twitter #facebook #linkedin #instagram #sales #printsales #leadgeneration #customerexperience #buyerlifecycle

You have permission to have a cheeseburger today. It's National Cheeseburger Day!

Wearing your business hat: How did COVID change the way you consume social media? -Have you increased your use of social media since March? -No change - you used as much as you ever did (or did not).... -Or, have you shunned social media and actively decreased your use the last 6 months? We would love to know! Comments? What has been your experience with social media use? #socialmedia #JGC4B2B

Business cards are one of the most important items in your marketing toolkit, so it has to stand out. Make sure it: Feels good and is sturdy Has a nice finish and is not crooked! ... Text is easy to read, and has the proper information Read this for more detailed tips on making your business card stand out. https://qoo.ly/3888nj #acquisition #advertising #B2B #brand #branding #business #Cannabis #CCM #color #CRM #Data #CTA #Customer Experience #customer service #CX #data #digitalmail #digitalprint #directmail #Drupa #envelope #events #generational marketing #generations #genz #lead generation #leads #marketing

Who we are at work and how we make business buying decisions is very often quite different from how we shop online when we’re not. At least that used to be the case. As the consumer hat continues to encroach upon its business counterpart, buyer expectations have morphed as well.

Digital technologies and trends have been major disruptors to the print industry, forcing generations of print professionals to struggle for survival in this always-on, app-driven, instant gratification world. Mass communications and customer experience are disrupting the Print industry You don't sell ink on paper - you sell a feeling When you can pinpoint what's motivating your buyer, you can develop -and sell - print solutions that help them achieve thei...r goals Learn how your business can thrive from the disruption of print https://qoo.ly/387n5k #Print #B2B #Marketing #CX #CustomerExperience #OmniChannel #CCM #thePRINTevent #InstantGratificantion #PrintIndustry #DigitalTechnologies

Wearing your business hat: Where do you spend the most time? LinkedIn Instagram Youtube... Other (please comment) When working from home became the new normal, business and personal worlds collided. Suddenly, companies were forced to re-think their approach to every aspect of their business. As the consumer hat continued to encroach upon its business counterpart, buyer expectation morphed as well. Take our poll! We would love to know how things changed for you the last 6 months! Click on the link below to answer the poll questions. #linkedin #business #instagram #marketing #socialmedia #JGC4B2B

Your ability to deliver compelling communications, whether in the form of an email, a presentation, a speech, a brochure, or a tweet, means you have to put on your writer's hat more than ever. However, for many of us the thought of putting "pen to paper" (or finger to keyboard) is a daunting task, often resulting in our productivity coming to a grinding halt, aka writer's block. Learn how to conquer writer's block with these 10 tips. https://qoo.ly/3873dz ... #acquisition #advertising #B2B #brand #branding #business #Cannabis #CCM #color #CRM #Data #CTA #Customer Experience #customer service #CX #data #digitalmail #digitalprint #directmail #Drupa #envelope #events #generational marketing #generations #genz #lead generation #leads

74% of Canadian consumers always or sometimes notice advertising in direct mail. So states a recent Canada Post Report. It also found that direct mail gets noticed, opened and read; our brains are hard-wired to pay more attention to it. Integrated direct mail and digital campaigns elicit 39% more attention (time spent) than digital campaigns alone 86% of Canadian consumers open mail that's personally addressed to them ... Find out how YOU can use direct mail to capture the attention of consumers to get that envelope opened by clicking here https://qoo.ly/386kac #B2B #Print #marketing #mail #directmail #consumers #digital #digitalmail

For business to thrive, it's important to embrace the role that data plays in the prospect to customer journey. The more you can manage the flow of information, and the more you can learn from the data, the more it can be leveraged to impact your bottom line. You can uncover other areas within your company where relevant customer and prospect insights are being gathered The data that you gather helps you build new buyer profiles that go beyond the company informa...tion, purchase history and contact information stored in your database As you embrace all your data, consider how you will maintain that single source of truth - and draw upon it - to entice a new generation of customers. Click here to read how to leverage your CRM to attract new business buyers https://qoo.ly/386h8b #B2B #Marketing #Print #leadgen #CRM #CX #MQL #SQL #Data #Business #customer #data