Jordan Versluis
2, Walnut St. L2T 1H3 Saint Catharines, ON, Canada

Someday Books is a brand new independent bookstore in Downtown St. Catharines. Last weekend they celebrated their grand opening. I worked with Elysia and Graham to help make Someday Books a reality. Have a gander at this project and more on my website. https://www.jordanversluis.net/someday-books

Trouble Coffee & Spirits is coming soon to downtown St. Catharines. An underground establishment, they will serve cocktails, coffee, wine, craft beer and food. I worked with Trouble to create branding with an aesthetic of rustic elegance and allure. The simple wordmark lends to its subtle charm, with accompanying unstructured elements to add a hint of playfulness. Follow @letsgetintroubleca for more information.

Dresscode Apparel Co is a clothing shop coming to downtown St. Catharines. They will specialize in conscious Canadian ethical brands, to outfit ladies, men, and plus sizes. We worked together to design their brand, which is playful, free-spirited, and gender neutral, with a minimalist approach. The bird mark is composed entirely of shapes based on a letter 'D'.

Branding for Open Window Weddings, a team of wedding videographers based in Niagara. The objective was to create a simple and versatile logo with an elegance akin to the weddings captured. The mark is a visual nod to both the name of the business and the service they provide.

Last year I was given the opportunity to rebrand one of my favourite restaurants in St. Catharines, The Merchant Ale House. For a well-established business of their reputation, it was important for me to acknowledge the history of the restaurant, as well as emulate the enjoyable and welcoming experience had by many Niagara residents for nearly 20 years. It was particularly challenging creating multiple scaleable lock-ups suitable for use in spaces of a variety of shapes and sizes. Here is a look at some of the logo applications designed. I sincerely thank everyone at The Merchant Ale House; it was an honour to work with you.

John Ryan's Excelsior Bottling was known for the manufacture of soda water and other carbonated beverages in the late 19th century. This pirate-themed t-shirt was designed commemorate the historically significant site in Savannah, Georgia.

I worked with No Orphans to revive an old design for some brand new apparel. Check out Norma Jean with No Orphans & Headrush at Warehouse on June 20th.

Gung Ho Catalyst is an alternative rock band from Hamilton, ON. This t-shirt design and more will be available at My Son the Hurricane - 2 Nights - All Ages in St. Catharines.

Creekside Estate Winery is a quality-obsessed winery on the Niagara Peninsula. I designed these invitations for their upcoming summer kick-off celebration on The Deck.

Searson is a Celtic pop band from Ottawa Valley, Canada, which seamlessly blends spirited fiddling, energetic dancing and gorgeous harmonies. Here's a banshee-inspired t-shirt design I put together for them.

I'm proud to have worked with Erik Dickson to design The Merchant Ale House's brand new website, featuring beautiful photography by Lindsay Miller. Check it out at www.merchantalehouse.ca.

Rosehive Superfoods Box is a monthly subscription of nutrient-rich superfood snacks, powders, and superherbs. I worked with Jillian to brand and design the website for this new subscription based service. Check it out at www.rosehivesuperfoods.com.