Kairos Media, Inc.

Currently seeking topic suggestions for the Kairos blog -- got any burning questions about online marketing? If so, let me know! I wouldn't say that I've running *out* of blog topic ideas, but I'm curious to hear what others might be asking themselves lately about the industry. Plus, I'm not sure how compelling anyone (besides me) would find a post explaining in great detail how geo-targeting works in most online ad platforms vs. how it works in Google Analytics.

Manitoba’s election serves as a 'sneak preview' for how Facebook's new Ad Library feature might impact political advertising and campaign strategy in the federal contest which kicks off tomorrow. A few snap insights from the MB election that was:

"There are a number of ways that marketers can tend to treat conversions (and conversion rates) more as 'vanity' metrics than as 'actionable' ones. Here, I’ll be discussing a few of the more common examples that I’ve found in my own experience."

"Most 'cookie consent' banners aren't worth the time it took for a developer to add them to the website. Hell, they're not even worth the bandwidth your web browser uses to load them."

"For a disappointing number of digital marketing agencies including several right here in Winnipeg the potential for clients to lose access to their data isn’t a mistake. It’s an integral part of their business model." Read more: https://www.kairosmedia.ca//is-your-digital-marketing-age/

Because somebody out there needs to hear it this week:

"In 2019, adults in Canada will spend an average of 4 hours, 55 minutes on digital devices, compared with 4 hours, 54 minutes with traditional media, such as TV, radio and print." https://www.emarketer.com//time-spent-on-digital-in-canada For marketer reaction, we now go live to Troy Barnes. Troy?