The Keith Soper Real Estate Team
17 Duffy Place, Suite 200 A1B 4M7 St. John's, Newfoundland and Labrador, NL, Canada

Today’s mortgage rates are so small, you might need a magnifying glass to see them. Whether you’re looking to buy or refinance, current mortgage rates are saving buyers and homeowners thousands of dollars! And, through my partnerships with Mortgage Brokers ans Specialists, I can help you see how much money you can save. Send me a DM if you’re interested in seeing how low your mortgage can go!

Thinking about selling your property? I’ll help you find a buyer that is, In love with your home Comfortable with the price Motivated and ready to move... Pick me to represent your listing, and I’ll make sure all of your offers come from buyers that check all your boxes. Send me a DM, and let it begin.

Are you interested in maximizing the sale of your property? The market is heating up for House Flippers Empty Nesters Multiple-Home Owners ... Like this post, comment, or shoot me a DM if you’d like to discuss your options!

It may still be cold out, but the market is HOT! Another great day for a SOLD sign!

Very Interesting

Breathe a sigh of relief. Want to boost your immune system and mental health in one easy step? Buy a houseplant ??! From fiddle-leaf figs to succulents, houseplants improve your home’s microbiome while adding a sense of tranquility to your space. What’s your favorite house plant?

Bad Joke Alert How many movers does it take to relocate? In cold and flu season, during a pandemic, as few as possible. ... But seriously, if you’re moving this winter, try to use as little help as possible. Fewer people equals fewer germs and fewer expenses (or IOUs).

Keith and Andrea at the Keller Williams Family Reunion annual conference - learning more to help serve you better!

LONG POST ALERT - but out of respect and admiration of our people and our company I felt compelled to share a little story about Keller Williams today. As a com...pany we know and admit that our greatest flaw is that we really don't do a good job at telling our own story. I am not sure if we are shy (don't think so), too humble, maybe we think people automatically know our story, or maybe it's because we believe in the agent and not the brand? Regardless, when we don't tell our story we are giving others permission to tell it for us. The problem is they don't tell the real story. So if you are a REALTOR, with Keller Williams or not, here is our story (to the best of my ability anyway) - so continue reading if you wish and you may find something that inspires or resonates with you. At the very least you'll understand who we are at a deeper level, and as the saying goes "there is nothing more expensive than an open mind" Gary Keller started KW in 1983 when the real estate company he was VP with shared their belief that the agents worked for the company, and Gary believed the company worked for the agents. See the difference already? We will come back to this. So he left and together with Joe Williams he started KW, which was an independent company (not a franchise) at the time, and quickly became the largest single real estate office in Austin, Texas (a title that office, Austin Southwest, has never relinquished). Soon after, a competitor model came to town that offered a 100% commission split / desk fee structure and half of Gary's agent and staff walked out the door and went to work across the street. What happened next was monumental in the path of Keller Williams history. Gary gathered a group of his top agents that remained and asked them "how do WE create a company that no one would ever want to leave"? After a couple of days of meetings and discussions, here is what that original group came up with: 1) They said wanted to keep more of their money - So a Capped commission model was created that put a limit on how much an agent could pay to their office each year before they moved to a 100% split. As top agents grow their business, they now NET more money as a result. 2) They said they wanted access to the best training in the industry - So Gary developed Boot Camp, then Keller Williams University and later, after years of research with Jay Papasan and Dave Jenks, he wrote and published the first of many New York Times best selling books, The Millionaire Real Estate Agent. This book laid the framework for proven models that build a successful real estate business and to date has sold well over 1 million copies and is the top real estate training book ever published. Kellerink, a publishing company, was later formed and Gary has since co-authored and published several other best selling books including SHIFT, Millionaire Real Estate Investor, The ONE Thing, and more. In recent years KW has also been recognized as the #1 training organization in the world (across all industries) on 3 different occasions by Training Magazine, an honor in which no other real estate company has ever achieved. You could say "we wrote the book on real estate". 3) They said they want a share in the profits - So Gary set to work on a Profit Share formula that would treat his associates as stakeholders in the business without any risk or responsibility. Then associate Bob Gibson made it his life mission before his passing to write this model that would allow Keller Williams to share up to half its profits back with the agents in any given month. To date approximately $1.5 BILLION has now been paid out to our associates in completely passing income, passive income which is also willable (without penalty) to a beneficiary upon an agents passing, so that the legacy of profit share can even survive past death to benefit the families of our associates. 4) They said they wanted to "see the books" and have a say in how the company operates. So Gary created a standardized Chart of Accounts that every franchise would later use to transmit their financials monthly and developed the Associate Leadership Council (ALC) which operates similar to a board of directors and focuses on areas including growth, productivity, profitability, and culture within our offices. Today, financial statements for every franchise are made available to its agents and each office in the world has an ALC, while all 30 regions in North America have a Regional ALC, and there is an International ALC for all of Keller Williams. KW, as Gary likes to say, is TRULY built BY agents FOR agents. Fast forward 20-30 years and numerous accolades and accomplishments later and those initiatives have supported Keller Williams growth from one office of 30 agents to more than 800 offices in 30 countries with more than 180,000 associates worldwide - the largest real estate company in the world by a wide margin. While many would consider the mission accomplished and enjoy this success, Gary continued to push forward and be a visionary not only for our own company but our industry as a whole. He has been approached by corporate Wall Street to sell Keller Williams and go public - his answer was no because "once we start answering to our shareholders we stop answering to our agents". Remember his belief, the company works for the agent, not the other way around. After a number of years out of the CEO role in the 2000's (a decision he made at the advice of a consulting company he paid thousands of dollars to help him grow the company) he stepped back into the role of CEO in recent years seeing a need for a clearer vision into the future of real estate, and in 2017 made a BOLD decision to turn KW into a technology company. There was no shortage of people, or media, who laughed or criticized this statement and proclaimed he was crazy to consider such a bold statement. The reality is that he saw the tech disruption in other industries such as Airbnb to the hotel industry, Uber to the taxi industry, Expedia and others to the travel industry, Netflix to the entertainment industry, and knew there was no shortage of companies pending billions vying to become that tech disruptor in real estate, Zillow in particular. When tech companies offer a service or access to information that is more convenient to the consumer compared to what they are used to, the consumer is always willing to move toward greater convenience and access. Gary understood there was a difference between "agent enabled tech" (essentially tech that needed the agent in order to exist - ie Zillow which needs data from real estate boards / MLS to exist) and a "tech enabled agent" (the agent who can continue to provide the level of service and value desired by the client by utilizing the best technology in the industry). Both will access the same data, the latter continues to offer industry expertise, local area knowledge, fiduciary responsibility, and not only data. So the vision of what is now Command was born- a $2 Billion brainchild by Gary Keller and new President Josh Team. Using his own money (the agents were not charged extra for this) Gary and KW formed LABS to consult with top agents around the world to seek input which would eventually help create a true lead to close real estate technology platform on which agents and teams would run their business. Think of replacing services like a CRM, Canva, Docusign, Dropbox, Mailchimp, Facebook ads, Google AdWords, website, mobile consumer app, task lists, email campaigns, video creation, referrals, sales pipeline, etc, all in one location with one login where YOU own the data, and all for no additional charge or fee. With hundreds of software developers and programmers and direct business partnerships with Google and Facebook (the only real estate company to have these) Command now is simplifying and streamlining agent businesses across North America. When you OWN the platform it is never finished. It constantly evolves and there are trainers at regional and local levels to support adoption by our agents. There is a great video on this page if you want to see more of what Command offers for agents. https://technology.kw.com/agent-experience/. For nearly 40 years Gary has proven time and time again that he will do whatever it takes advance our industry and go to bat for his people. It's all he has ever done. In recent months, due to the COVID pandemic, KW developed an online learning dashboard that hosted the largest real estate event of the year, Mega Camp, with more than 30,000 attendees worldwide. In a commitment to take a stand on social injustice, the company's belief system was re-written to include Equity, equality and inclusion and a National Social Equity Task Force was created - both were unanimously passed by the International ALC in record time - I am not aware yet of any other real estate company who has moved so quickly in such an important time. So while our competitors try and tell our story and say that our models are broken or no longer relevant, the truth is the evidence continues to speak for itself. September for example was our best September in our nearly 40 year history with over $19 Million in Profit Share in one month. More than 6,000 agents made the move to KW in September alone. As the next step in the KW journey begins, Gary has recently announced he is stepping in to a new role as Executive Chairman at KWx, a holding company that will represent a collection of all KW affiliates and subsidiaries including Keller Williams Realty, KW Worldwide, Keller Mortgage, Keller Covered, Keller Offers, and more. While change is never easy at first, and usually messy in the middle, the one thing we can be perfectly certain on is that future of our company has never been brighter and has never been in better hands. So if you've made it this far and are curious about what KW can offer you and your business, or perhaps you are considering a career change and have always been interested in real estate, I would encourage you to have an open mind and just lean in a little bit further. I'd be happy to share why we've become home to more agents that any other brokerage office in Newfoundland, and our vision to become the real estate company of choice for REALTORS in our province. It costs nothing to have a coffee and a chat, and who knows, it might just be the best business you've ever made!

Fantastic news!