Konstruct Digital
205 1235 25th Ave SE T2G 1R7 Calgary, AB, Canada

Holy bananas!! The Google "page experience update" is almost here! Is your site prepared? Keep reading to find out! This Google update will assess the page experience of your site. If your site has good page experience , you might see a SERP rankings boost! But if your page experience is bad ... you might lose out to your competitors. Yikes! Core Web Vitals are three key metrics that Google will use to assess your website's page experience: ... 1 Largest Contentful Paint (LCP) How long does it take to load your largest content element? 2 First Input Delay (FID) How long does it take for your page to become interactive? 3 Cumulative Layout Shift (CLS) What is the frequency of unexpected layout changes? Google announced that this update will begin to roll out in June 2021, so you better get a move on if you want to optimize your site! You can use the new Page Experience report in Google Search Console to evaluate your site's current performance and gain insights on opportunities for improvement. Check out our recent blog post for more tips on how to improve your Core Web Vitals: https://loom.ly/vZ9NtPI . . . #KonstructDigital #Google #googlesearch #googleseo #corewebvitals #searchengineoptimization #searchengine #googlenews #googlemarketingnews #digitalmarketingstrategy #digitalmarketingagency #googleupdates #googlemarketing #digitalmarketingnews #webmasters #googlealgorithm #searchenginestrategy #searchengineexperts #yycbusiness #calgarybusiness #torontobusiness #vancouverbusiness #canadianbusiness

The results are in! The most popular social media platform in 2021 is... YouTube! Are you surprised? Let us know your favourite social media platform in the comments below Pew Research Center recently conducted a study on social media usage trends in 2021. Here are the most interesting findings from their research: 1 7/10 Americans use at least one form of social media ... 2 YouTube and Facebook continue to dominate the social media landscape 3 YouTube & Reddit are the only two platforms that saw significant growth since 2019 4 Instagram, Snapchat & TikTok have an especially strong following among young adults Instagram (71%), Snapchat (65%), TikTok (50%) 5 The majority of Facebook, Snapchat, and Instagram users visit these platforms every day So, why should you care? As a brand, it's important that you're showing up consistently on the platforms that your target audience uses most! This will ensure that you get the most value out of your social media marketing investments. . . . #KonstructDigital #socialmediamarketing #socialmediamanager #socialmediastrategy #socialmediamanagement #socialmediaexpert #socialmediamarketingtips #socialmediahelp #socialmediaexpert #socialmediaforbusiness #socialmediamarketer #socialmedianews #socialmediatrends #socialmediabusiness #socialmediagrowth #socialmediatips2021 #digitalmarketingtrends

Are you guilty of overlooking the little guy? By little guy, we mean it literally. We’re talking about microcopy! Contrary to its name, microcopy actually makes a BIG impact when it comes to user experience on your website. So, how can you ensure your microcopy is effective? Here are our top 4 tips for improving your microcopy: ... 1 Keep your microcopy short and sweet! There's no room for fluff in microcopy. You need to be concise, direct, and actionable. 2 Take off the pressure! The commitment that comes with clicking on a CTA can intimidate users. Aim for less-committing words and phrases. 3 Use familiar patterns! Familiarity drives people to make decisions faster. Use recognizable words to streamline the experience. 4 Make your microcopy easy to understand! It shouldn’t matter if the user is 7 or 77 years old people of all ages need to understand your writing. Achieve clarity by using simple words. These are just some MINI tips that can help you make a MASSIVE UX impact on your site. Click here to check out our recent blog post for even more great microcopy tips: https://loom.ly/Vifvwpo . . . #KonstructDigital #SEO #seoexpert #seoexperts #uxresearch #uxtrends #seotips #seolife #uxtips #websitetips #microcopy #userexperiencedesign #uxwriting #searchengineexperts #google #websitedesign #yycbusiness #nycbusiness #yycbusiness #digitalmarketingtips #onlinemarketingtips

It looks like Twitter has been doing some serious spring cleaning! From 22+ individual ad formats down to 5 advertising categories, Twitter has really simplified their advertising product suite. Here's a quick rundown of the new categories: ... 1 Promoted Ads: Video ads, image ads, carousel ads, text ads, etc. 2 Follower Ads: Build brand awareness and attract new followers by promoting an account to a target audience. 3 Twitter Amplify: Align ads with premium video content from relevant publishers. 4 Twitter Takeover: Take over the Timeline and Explore tab with the most premium, mass-reach placements. 5 Twitter Live: Broadcast to live audiences in real-time. Twitter ads typically appear in-stream and have a relatively high average CTR. They might be a good investment for your business, especially with Twitter's new simplified advertising product suite! However, it's important to note that Facebook advertising is generally cheaper and gives you the opportunity to reach a much wider audience. Consult a Paid Media Specialist (like those at Konstruct ) if you're unsure which advertising platform is right for your brand. . . . #KonstructDigital #socialmediaadvertising #socialmediaads #twitterads #ppc #digitaladvertising #digitalads #paidadvertising #digitalmarketingexpert #facebookads #torontobusiness #facebookadvertising #payperclick #advertisinglife #calgarybusiness #socialmedianews #digitalmarketingagency #digitalmarketinglife

Did you know a poorly managed PPC campaign can cost your company MORE than the revenue it brings in?? Google Ads can be a great way to increase brand awareness, drive sales, and boost traffic to your website ... but only if they're done right! For this post, we enlisted the help of our PPC Specialist, Grace to share her top 5 Google Ads tips. Save this post for the next time you're developing and managing a Google Ads campaign. ... 1 Don't ignore impression share This refers to the % of impressions your ads receive compared to the total number of impressions your ads could get. This will give you a good indication if your ads have room for improvement! 2 Remove duplicate keywords These can drive your costs high. Use the Google ads "Find duplicate keywords" tool to remove them. 3 Keep ad copy concise and specific You want the searcher to know that they've found what they're looking for. 4 Have a clear goal Whether you want to grow sales or increase brand awareness, make sure your goal is defined from the get-go. 5 Test, test, test! Give in to the power of statistics. You never know for sure which ads will work best until you test them. Are you in need of some expert PPC advice? Leave your questions for Grace in the comments below! . . . #googleads #googleadstips #ppc #ppctip #payperclick #ppcmanagement #advertisingcampaign #onlineadvertising #googleadvertising #onlineads #searchenginemarketing #google #digitaladvertising #sem #googleadwords #digitalads #digitalmarketingagency #digitalmarketingexpert #yycbusiness #calgarybusiness

Grab your popcorn! We're breaking down some recent drama in the SEO community regarding 'zero-click' Google searches. A recent study by SparkToro suggested 2/3 Google searches now end in zero clicks, meaning Google could be limiting the amount of traffic it is directing from search. With Google features like featured snippets, info-panels, and videos, the study suggests that many people are resolving their queries without needing to click through to a webpage. ... It's safe to say Google was not impressed by these accusations! Here's a summary of Google's response: 1 Most 'zero-click' searches are due to people being unsure how to word their queries. They may make several 'zero-click' searches before ultimately finding what they were looking for. 2 Many searches take people to apps rather than websites. 3 Some searches drive people directly to businesses (ie. searches for business hours). Despite a potential rise in the number of 'zero-click' searches, Google still sends billions of clicks to websites every day. This means that SEO is still an essential strategy for driving traffic to your site. As Google evolves, it becomes even more important to stay on top of important updates in order to maximize your search visibility. (Psst... that's where an SEO expert can help!) What are your thoughts on the 'zero-click' searches accusation? Let us know in the comments below! . . . #KonstructDigital #SEO #searchengineoptimization #google #googlesearch #googleseo #seoexpert #seospecialist #seoagency #seomarketing #digitalmarketingagency #yegbusiness #smallbusiness #landingpage #digitalmarketingexpert #seoexperts #digitalmarketingcompany #googlenews #yycbusiness #seolife #searchengineexperts

Ever sat in front of a computer screen staring at a blank document, thinking... "What the heck do I write about!?" If you have a blog, you know the feeling! Google Question Hub may be the answer to our problems! This tool was created to allow content creators to leverage unanswered search queries to create in-demand content. ... Basically, searchers can inform Google when search results do not answer their particular query. Google then shares these questions with content creators who can submit content to answer the questions. Pretty cool! This tool was initially only available in India, Indonesia, and Nigeria, but Google has recently launched the tool in the US! Fingers crossed Google will bring this tool over to Canada soon. Canadian's - don't fret! There's a similar tool you can use in the meantime! AnswerThePublic.com uses search data to provide you with an extensive list of questions and phrases people are searching for related to your keyword. Keep in mind that it's still important to do keyword research and optimize your blog content for SEO to improve the odds of your content ranking in search engines. Our content and SEO specialists at Konstruct are always here to help if you need some extra support! What's your favourite tool for discovering new content ideas? Let us know in the comments! . . . #KonstructDigital #Google #contentmarketing #contentmarketingtips #contentmarketer #contentmarketingstrategy #blogtips #SEO #contentstrategy #contentwriter #contenttips #digitalmarketingtips #smallbusinessmarketing #bloggingtips #digitalmarketingtips #digitalmarketingtools #digitalmarketingtip #digitalmarketingblog #digitalmarketingbusiness

Facebook is being sued! Keep reading to find out what this means for your business! The US Federal Trade Commission recently filed an anti-trust lawsuit against Facebook, claiming that the tech giant maintains a monopoly by squashing rivals and vacuuming up competitors. If you've read ANY digital marketing news lately, this will come as no surprise. It seems like every other week Facebook has gobbled up a new start-up. ... Most notably, the FTC is pushing for Facebook to spin off Instagram AND WhatsApp, two platforms that have become core aspects of the tech giant's reign. So... what does this all mean for YOU? The good news: Facebook has become very much "pay-to-play." Organic reach on the platform has plummeted in recent years, making it difficult for brands to get their messages in front of their followers. This lawsuit COULD shift the balance of power in social media. This could potentially make way for different platforms that offer greater organic reach for businesses. The bad news: Facebook's ties with Instagram have made it easier for social media marketers to post, schedule, and promote content between the two platforms. A split could result in some extra work for those of us in the marketing industry! What are your thoughts on this news? Does Facebook deserve this scrutiny? How do you feel about a Facebook/Instagram breakup? Let us know in the comments! . . . #KonstructDigital #facebook #socialmediamarketing #socialmediamanager #socialmediamarketer #socialmediastrategist #socialmediabusiness #socialmediaexperts #socialmedianews #facebookmarketing #facebookadvertising #facebookbusiness #digitalmarketingnews #socialmediaforbusiness #socialmediastrategy

What brand name is your Bitmoji wearing? Bitmoji fashion is the PERFECT example of how AR is slowly taking over the digital marketing landscape! The concept of Bitmoji fashion is pretty intriguing in a digital marketing sense. Around 70% of Snapchat users regularly engage via their Bitmoji character. When those Bitmojis are wearing brand names, that works out to some big exposure for the Bitmoji affiliated brands.... Here's some food for thought: If you think of Bitmojis as the virtual extensions of our physical selves, Bitmoji fashion acts as a unique vehicle for brand affiliation. Users select their Bitmoji fashion to express a vision of themselves that they wish others to project to others. Now, you may be thinking: "My Bitmoji has been decked out in Adidas for months! What else is new?" Snapchat is looking to expand Bitmoji clothing options in an effort to shift into eCommerce and maximize revenue potential. This could be especially interesting if users are able to purchase the real-world items that their Bitmojis wear. While this form of digital marketing may be out of reach for the vast majority of eCommerce brands, it's an interesting example of the future of the industry. Are there unique ways you could incorporate AR in your digital marketing strategy? It's worth a thought! . . . #KonstructDigital #ecommerce #snapchat #bitmoji #socialmediamarketing #socialmedianews #ecommercemarketing #digitalmarketing #digitalmarketingstrategy #digitalmarketingtrends #digitalmarketingcompany #socialmediamarketingstrategy #snapchatmarketing #socialmediaforbusiness #socialmediamarketing #socialmediastrategy #socialmediaadvertising #socialmediatrends

Pro tip: Update your Google Ads keyword match type over time for best results! Say goodbye to debating between keyword match types. We're here to make the decision a whole lot easier with these 4 simple steps! 1 Start with the Broad Modified Match when creating a new adgroup. This match type offers an ideal balance between control and opportunity for the ads to show and gather data. ... 2 After some time, you can expand the keyword list with Phrase & Exact match keywords, depending on the ad performance. 3 Add the Broad Modified keyword as a Phrase or Exact keyword. 4 Decide to keep or pause your Broad Modified keyword depending on performance and budget. You may choose to pause the Broad Modified altogether if it proved to be underperforming. Broad Modified Match keywords are usually cheaper, but Phrase and Exact Match keywords are more targeted and could deliver better results. (That's why we recommend you get the best of both worlds!) Be sure to save this post for the next time you create a new Google Ads adgroup. . . . #KonstructDigital #google #googleads #googleadstips #googleadvertising #ppc #ppctip #digitalmarketingtips #digitalmarketingexpert #digitalmarketingagency #payperclick #ppcmarketing #ppcmanagement #advertising #advertisingcampaign #advertisingtips #ppcadvertising #ppctips

Is your eCommerce site floating around in the Google abyss? If it takes a space explorer to locate your products in search results, it may be time to rethink your SEO Strategy! To help you bring your products back to earth (and make your eCommerce site discoverable in search), we enlisted the help of 16 expert digital marketing experts! In our recent blog post, they each share the most common (and detrimental) eCommerce SEO mistakes. Here is a roundup of a few importan...t tips from the blog post. Keep these in mind when optimizing or developing your eCommerce website! 1 Ensure that all of your pages, product descriptions, and product titles are keyword optimized and include unique content that hasn’t been duplicated. 2 Avoid keyword stuffing that could turn potential customers away 3 Provide more information for out of stock items to keep users on your site. This could include an approximate back-in-stock date or similar products. 4Create static pages for dynamically generated content so your content can appear in organic search results. 5 Use product markup schema so Google and other tools and websites can pick up all the details about your products and display them correctly. Are you making critical SEO mistakes that are causing you to miss out on sales? Clink the link to read our blog post NOW and find out for yourself: https://www.konstructdigital.com/seo/ecommerce-seo-mistakes/. . . . #KonstructDigital #ecommerce #ecommercebusiness #ecommercetips #ecommercewebsite #ecommerceseo #ecommercestore #ecommerceexpert #ecommercestore #seo #searchengineoptimization #searchengineranking #onlinebusinesstips #onlinebusinesses

Hey Shopify merchants! Did you miss out on our last Shopify webinar? You're in luck! We're hosting it AGAIN this Thursday (Nov. 19) at 1PM! This is a must-see webinar if you're eager to increase your Shopify conversion rates for the holiday season . Our Konstruct Managing Partners/ Digital Marketing experts are partnering with @Shopify to give you all the tools you'll need to start optimizing your conversion rates ASAP! Make sure to pre-register here for Thursday's webin...ar and keep an eye out for the invitation in your inbox: https://buff.ly/3kxu7MF This is the first of our three webinar collaborations with Shopify leading up to Christmas. Stay tuned for more upcoming webinars to learn how to make the most of the shift towards eCommerce for the 2020 holiday shopping season! . . . #KonstructDigital #Shopify #Shopifyexperts #shopifypartners #shopifybusiness #shopifyexpert #shopifypartner #ecommerce #ecommercebusiness #ecommercetips #ecommercemarketing #ecommercestore #digitalmarketingtips #cro #conversionrate #webinar #webinarseries

Have you spotted this lucrative little green checkmark in your Google search results? This is the almighty Google Guarantee awarded only to businesses in a select few service categories If you’re a plumbing, locksmith, or HVAC company, today is your lucky day! These are the first 3 service categories in Canada to be given a shot at earning this sexy green checkmark on their Google My Business profile. What is a 'Google Guarantee' exactly? If your business has a Google G...uaranteed badge and a customer is dissatisfied with your work, Google may reimburse your customer up to the amount paid for the initial service (subject to the lifetime limit of $2,000). This is a huge win for improving consumer trust in your brand and helping your business stand out from your competitors! So... how do you actually earn one of these Google Guaranteed badges? Check out our recent blog post to find out! Click here to read everything you need to know about the Google Guarantee for Google My Business: https://www.konstructdigital.com/seo/google-guarantee/. . . #KonstructDigital #googlemybusiness #googlesearch #googleguaranteed #googlebusiness #googleadvertising #googlemarketing #seo #localbusinesses #localbusinessmarketing #plumber #hvaclife #locksmith

You better watch out. You better not cry. You better not pout. I’m telling you why new Facebook holiday ad tools are coming to town For the first ever #COVID Christmas, we’re expecting record-breaking eCommerce sales! Are you ready? Here are four new advertising updates for Facebook and Instagram to help you make the most of this online holiday shopping season ... 1 Brands can now add product tags directly to Instagram ads within ads manager. Previously brands would’ve had to promote an organic post to include product tags in paid promotions. This is definitely a big win for social commerce! 2 Facebook adds Shopping Engagement Custom Audiences to help brands retarget people who have already shown interest in their products. This will allow you to retarget those who have saved one of your products, viewed your shop, or initiated a purchase! 3 Facebook’s new Shopping Lookalike Audiences will allow you to target users with interests similar to your existing customers on Instagram and Facebook. 4 New discount features for *US* Facebook and Instagram shops. These allow businesses to put individual products on sale, create offers that can be automatically applied, or create promo codes that shoppers must apply at checkout. There’s only 42 days until Christmas! Time to start taking advantage of these new features before the clock runs out . . . #KonstructDigital #facebookads #facebookadvertising #instagramads #instagrampromotion #socialmediaadvertising #socialmedianews #socialmediaforbusiness #socialmediabusiness #socialmediamanagement #socialcommerce

So, everyone is telling you that video content is great Yeah, yeah, yeah - You get it! BUT creating video content can take a lot of time and money that many businesses just don’t have. If you’re sitting there nodding your head, this news story is for you! Google is working on a new process called URL2Video that automatically converts webpages into short videos! According to Google, the URL2Video pipeline analyzes webpage content, selects visually notable images and text,... preserves their design styles, and organizes them into a video based on certain specifications provided by the user. Given that video content typically earns the highest engagement on social media, this could be a great tool to boost your engagement rates with minimal investment on your end. When Google makes the URL2Video process publicly available, you’ll have one less excuse to jump on the video content bandwagon! Are you as excited as us to give the URL2Video process a whirl when it’s officially launched!? We're curious to see whether this will actually create meaningful video content or if these not-so-video videos will just drown out the effective video content that brands are already producing. . . . #KonstructDigital #google #googlevideo #googletools #url2video #videomarketing #socialmediavideo #socialmediamarketingtips #digitalmarketingnews #googlenews #digitalmarketingagency #googlemarketing #googleupdates #digitalmarketingexpert

Won’t you be my neighbour? Facebook is testing a new ‘Neighbourhoods’ feature meant to better connect users to others in their community. Luckily for Calgarians, Facebook has chosen the city of Calgary as the guinea pig for this new feature! This means that those of us living in Calgary get a sneak peek before the feature potentially rolls out on a larger scale. Considering the fact that Facebook local groups have been steadily increasing in popularity, it’s no shocker that... Facebook is striking while the iron is hot. From a marketing standpoint, this could create a huge opportunity for local businesses! Facebook has stated that it may use ‘Neighbourhood’ activity to show users hyperlocal/more relevant ads. For local businesses, this will likely mean better location targeting for your Facebook ads, allowing you to reach the customers who are most likely to purchase your products or services. It also allows your business to organically connect with with the people in your community. We’re excited to see how this feature plays out! Have you played around with the ‘Neighbourhood’ feature? Let us know what you think in the comments below! . . . #KonstructDigital #facebookgroup #facebookmarketing #facebookadvertising #facebookbusiness #facebookforbusiness #facebookneighbourhoods #socialmedianews #socialmediaforbusiness #socialmediaadvertising #socialmediasuccess #yycbusiness #yyc #calgaryalberta #calgarybuzz