KRFTWRK
32 Britain Street M5A1R6 Toronto, ON, Canada

Alt Everything Being different isn't nice to have these days. It’s a must. Especially when you’re a small fish in the large telecommunications pond. Altima Telecom came to us with a vision. Make us stand out against the rest of Canada’s telecom giants. Enter their new brand position:... Altima isn’t another telecom option, it’s THE alternative to other telecom options. We’ve planted our flag in new territory. Where customer service isn’t an afterthought. Where fair prices and a good product aren’t pitted against each other. We’re carving out our own space because we believe in an alternative approach. The new design direction is bold and unapologetic. Yes, they're different, in a good way. #copywriting #artdirection

What makes a good blog post? Good content writing is both an art and a science. From finding the right angle, doing keyword research to outlining the structure of your article, you need to get your content just right so that it appeals to both your audience and search engines. So how do you turn an idea into a top-performing content piece?... At KRFTWRK, our content team is constantly testing ways to get the most mileage out of your blog pieces. While there’s no single formula for success, this 7-step checklist has helped us churn out content that engages our audiences and ranks consistently on the first page of Google, time and time again. Now, let’s get to writing

Do you know what you’re posting next Tuesday? What about two Wednesdays from now? What’s the next holiday you might want to celebrate with a post? If you can’t answer these questions, you might need to reevaluate how you’re planning and scheduling your social media posts! When choosing a social media calendar tool, it really helps to decide how you want to see your social posts planned out, visually. Calendars work as mental models to show us something familiar to help compre...hend something difficult - like, for example, planning out 3 months worth of social content. Psychologically, a simple visual calendar can help your brain slow down and process the task at hand. Using a calendar tool gives you a zoomed out view of your content ahead of time, allowing you to fill in any gaps to make sure you’re posting on a regular schedule. Another benefit of a calendar is that you can plan content around key dates, events, and launches within your company (we all know these things can sneak up on you!). For us at KRFTWRK, the most key component of using a calendar is planning ahead with enough time for the client to make any revision before posts are published. That’s why we LOVE our calendar tool, HeyOrca! The simple, visual calendar also has a grid view so you can plan out how your IG posts will look together once they’ve been posted. HeyOrca also has a client approval feature that allows people outside of your network to enter the calendar and approve posts, reject posts or suggest revisions with comments - a coveted feature that more calendars should incorporate. Having trouble getting a handle on your social media calendar? Send us a DM and let’s chat about how we can help.

Drag it, Drop it, Change it, Load it. AVT Beckett approached us with a lofty goal - they wanted their customers to be able to build an elevator cab model all from their website. Behold, the Cab Design Studio! ... The Cab Design Studio lets you choose your elevator interior configuration, apply materials and finishes from our extensive catalogue, complete the package with handrails and ceilings, and request budget pricing. Our easy-to-use Cab Design Studio allows you to take direct control of the design and specification process and see the 3D results in real-time. Not only does this make our client’s communication with their customers much easier, but it also really elevates the content on their website (pun absolutely intended).

Victory Dance! Think TikTok is just all fun and games? Think again. As part of our cross-channel strategy, we collaborated with Planned Parenthood Direct to create a series of short videos showcasing how easy and discreet it is to get birth control delivered directly from your phone.... The result was music to our ears, showing that TikTok is a real contender for quality engagement for advertisers. It generated 560K impressions in the first month alone, and that led to 360 app installs with 73% ROI. By the end of our campaign in December, the ads had resulted in over 11K app installs. The final results of this TikTok campaign: CPI down from $14 to $1 +11k App Installs 10M impressions 55k clicks Purchase Conversion Rate 18% Now THAT'S something to dance about! Swipe to see the top performing TikTok in action -->

CLUTCH. Digital-First. People-Focused. That’s what we’re all about at KRFTWRK. Our relationships with our clients are at the core of our work. Whatever challenges they may face, our team is always here with a solution. We don’t just drive results for them, we celebrate their success alongside them. That’s why we are so excited that our clients have given such incredible reviews to Clutch about working with us. Thanks to our clients’ support, Clutch has placed us on the list... to be recognized as in the Top 500 B2B Leaders in Canada this year in the Top 20 as #17! #clutchreview #clutchco #b2bleader #clutchaward

There’s no Single Key to marketing results. Real results come from constantly testing and optimizing new content and experiments. Here’s just one of the many conversion experiments that led to a 60% increase in on-page conversion rate for online credit check startup SingleKey: Tool: Google Optimize... Hypothesis: A larger, darker CTA + moving the highest value information above the fold will lead to more clicks, and a higher purchase conversion rate. Method: For 30 days, 50% of traffic coming from GoogleAds would see the old version of the page, and the other 50% would see the experiment version. Result: The test page converted at 16% compared to 9% on the original one. That’s a +78% improvement! Action: The variances we tested were pushed live to the main lead gen page, leading to a site-wide increase in conversions. Now onto the next test

Let’s take a second to study the A/B Test. First topic to cover - pick a single variable to test. Sure, it’s tempting to go all in and test everything at once, but focusing on one element per A/B test in order to really evaluate the results. Then you need to identify a goal. Define your control and your challenger and come up with your hypothesis so you can get to the bottom of it. ... Testing time! Determine your sample groups. It’s best to test 2 audiences that are the same size, so results aren’t skewed. It might take 2 weeks or longer to collect enough data to see a result. A/B testing is crucial in order to get over any hurdles you might be experiencing in marketing. Another bonus? Kinda makes you feel like a scientist.

Made ya Look A majority of website users bounce. They take one look at your site, and they leave. Later! Want to keep them on? Captivate them. Draw them in. Make them interested.... Yes, Dega’s website has retro-70’s colours, pixel-art cats and spinning stickers. But we made you look, didn’t we? #webdesign #ux #ui #branding #retro

Let’s get digital. Car interfaces are slowly becoming fully digital. This year @mercedesbenz announced it’s updated MBUX Hyperscreen. It represents the emotional intelligence of the all-electric upper-class model: the large, curved screen unit stretches almost the entire width from the left to the right A-pillar.... While companies like Tesla are well on their way to being fully digital, not all automobile manufacturers are on board, citing concerns around distracted driving. The real question is - will any of it matter when we’re all lounging in our self-driving cars? #mercedesbenz #interfaceinspiration #hyperscreen #autoux #autoui

Open to New Opportunities Brock Doors and Windows is one of the most recognized names for windows and doors space in the Greater Toronto Area. With traditional media sitting at the core of their marketing efforts, we collaborated with their team to build a digital strategy focused on driving quality leads through search and paid social channels.... Our Approach: Restructured search and social campaigns using historical performance indicators New creative direction focusing primarily on lead generation with strong calls to action, promotions and special offers Optimized the funnel to perform. New homepage Updated copywriting Improved user experience and call-to-actions The Results: Conversions increased by 200% Conversion rate increased by 190% Cost per acquisition decreased by 70% Average cost per click decreased by 14% Newsletter subscriptions increased by 700% Are you open to growing your digital leads? We are here to help Contact us today!

LAST CALL FOR APPLICATIONS! Applications close TONIGHT AT MIDNIGHT. Don't miss out on your chance to win a free website makeover from the team at KRFTWRK! Prize is valued at $22k.... Remember, you can nominate a small biz or organization, or submit your own. Like, save, and share this post! https://form.typeform.com/to/tQYxKlqk

Applications CLOSE FRIDAY! There's still time to submit your small business, charity, or organization to win a website makeover from KRFTWRK. Be a part of something good.... Submit your nomination here: https://form.typeform.com/to/tQYxKlqk

WIN a WEBSITE! We're still accepting applications until Friday! Win a free design makeover worth $22,000 to improve the website and marketing efforts of a team who deserves it.... Do you know a local organization or small business who could benefit from a KRFTWRK design makeover? If you have 3 employees or less, and have been in operation for 12 months or longer, you're eligible to win. Apply today! https://form.typeform.com/to/tQYxKlqk

LAST CALL FOR SPONSORS! Sponsor applications close TOMORROW! We're donating design work to a small business or organization that deserves it. ... But we need your help. Support KRFTWRK For Change campaign by becoming a sponsor so we can make this happen! A sweet bonus? Your name or logo will appear on our KRFTWRK FC team jersey. Be a part of something good. Sponsor Team KRFTWRK and help us donate our time and brainpower to create real, positive, results-driven change for a business or organization in our community. https://form.typeform.com/to/BsajGO4S