Kyla

November content ideas Nov 1 Daylight Savings Nov 4 National Candy Day Nov 8 STEM Day... Nov 11 Remembrance Day Nov 13 World Kindness Day Nov 15 National Philanthropy Day Nov 27 Black Friday Nov 28 Small Business Saturday Nov 30 Cyber Monday Start by deciding which of these holidays pertain to your business and get creative! Show off your people or products, offer a discount or come up with a fun promotion to celebrate. For National Philanthropy Day think about volunteering and share the fun, encourage your followers to do the same or give a shout out to a charity you support.

So many things to be grateful this year but these two top the list! Happy Thanksgiving

Monday mood Caught somewhere between sinking my toes in the sand and sweater weather. Anyone else?

Happy Monday and happy anniversary John Today marks 7 years married and I’m so grateful for my husband who supports me in life and business everyday.

Stay relevant with your social audience by follow these 3 steps 1. Post consistently 2. Respond to EVERY SINGLE comment on your posts 3. Engage with your followers and others in your industry. I would highly recommend you check out @garyvee $1.80 rule! As @garyvee says, the way to win on social is to actually be social This tactic will help you build a community of likeminded people who share and engage with your content.

Back from holidays and ready to take on the week! I’m feeling particularly grateful for a week away after what felt like an eternity at home. Swipe for some of my vacation highlights and meet Paisley, my four year old daughter and summer sidekick.

I will be muting my feed this week so I can listen and learn from voices that matter. Refer to @blackandembodied & @jessicawilson.msrd (IG) for more information on this beautiful movement. I encourage you to take this time to listen, learn, and reflect. I will be doing the same. I see this as an opportunity to educate myself on white privilege and racism and try to understand how I can be part of the change we wish to see. I encourage you to check out @symahabib 's (IG) latest post to learn more about existing anti-racism work that you can support and engage with in Alberta. @goodgoodgoodco (IG) has another incredible read on how to be actively antiracist.

Hi. I thought it was time I introduce myself! For those of you who don't know me, I'm Kyla. Born and raised in Winnipeg, I've called Lethbridge home for nearly 8 years. I completed my Bachelor of Commerce at the University of Manitoba in 2012 and started my marketing career with Avison Young Lethbridge that same year. Since then, I've worked with dozens of local Lethbridge businesses providing marketing support and strategic advice. I recently left a role in the public s...ector to pursue my love for all things marketing and joined the Airau Marketing team. A move I am beyond excited about. Branding, social media and events are my jam. Personally, I am a mom to the most amazing little 4 year old. She's sassy and keeps me on my toes. Our family loves adventure, comfort camping (I dont do tents ) and traveling. I recently visited Bali and it was the most incredible place, full of beauty and adventure. Next on my bucket list is Nashville! My husband is a craft beer enthusiast and I love cocktails, but most days you'll find me with a London Fog in hand. Spas and shopping make my world go round! Thanks for reading See more

Hey there. Did you know that your brand is defined by those who experience it? How is your brand being defined? We are offering complimentary social media audits to help point you in the right direction. Simply fill out the form at the link below. https://forms.gle/1jP18XhbiXxbAExr6

Just a little reminder.. I know I needed it this morning after encountering my first toddler meltdown around 6:30 am. Enjoy your Tuesday.

A colour palette is a part of your brand identity and one of the simplest ways to make your brand a recognizable one! A colour palette is the colours a brand chooses to represent their brand. I'd recommended somewhere between 2 and 6 colours, anything more might be overwhelming. Colours communicate A LOT about who your brand is to your audience and each evokes different emotions. A colour palette can strengthen your brand and build recognition.

So many things to be grateful this year but these two top the list! Happy Thanksgiving

Monday mood Caught somewhere between sinking my toes in the sand and sweater weather. Anyone else?

Your call to action (CTA) is SO IMPORTANT! Your CTA motivates your sales funnel by motivating your audience to take the next step towards becoming a customer/client. The easier you make it to take the next step, the more people will do so! Customers also look for and expect them. CTA’s can come in the form of a button, image or line of text and prompt the user to take action. Most are written as an action verb such as buy, reserve, book or register. Facebook has the a...bility to customize a CTA button to your business page. The steps to do so can be found here: facebook.com//less/add-a-call-to-action-button-on-facebook . Instagram has the ability to add some CTA’s through third-party sites, you can also utilize your bio to highlight your CTA. If you direct your audience to your website, ensure the CTA is LOUD and CLEAR when they get there! Keep in mind that the generic SEND MESSAGE typically isn’t enough! Unsure what your CTA might be or how to highlight it? Shoot me a message!

Happy Monday and happy anniversary John Today marks 7 years married and I’m so grateful for my husband who supports me in life and business everyday.