Lazaro Lifestyle Media

Do you know the difference between inbound and outbound marketing? To create an effective marketing strategy (or digital marketing strategy) for your company, it’s important to understand that prospects that come from inbound marketing are in a totally different mindset than prospects that come from outbound marketing. In short, inbound marketing is when your leads or prospects come to you, usually from some sort of content marketing, and are, therefore in-bound.... Outbound marketing is when you’re the first to approach your leads, usually through digital marketing advertisements, cold email, LinkedIn, and cold calls. The companies with really solid digital marketing strategies will leverage both inbound and outbound marketing strategies in order to get the highest number of new customers at the lowest cost. Too many times, businesses rely only on one form of lead generation. In this article, you'll have insights into what you're currently doing so you can optimize your marketing strategies. https://lazarolifestylemedia.com//inbound-marketing-vs-ou/

Facebook Business Manager is a way for you to organize and manage your business on both Facebook and Instagram. By setting up a business account, you can coordinate your marketing efforts across your Facebook and Instagram pages, keep the right permissions in place for employees, and collaborate with advertising partners or marketing agencies. If you’ve never had this type of account before, you may not know how to set one up. ... To make it easier, we’ve put together a step-by-step guide to help you. Here are some of the first steps you’ll need to take to get your business pages up and running with Facebook and Instagram! https://lazarolifestylemedia.com//beginners-guide-for-set/

If there is something that med spas and health clinics cannot afford to ignore in the world of marketing, it’s having an effective online presence. Having or not having an online presence is no longer debatable. It is a must-have for all businesses irrespective of size and location for any organization that wants to thrive amidst the intense competition. ... An effective online presence strategy gives your business a much-desired competitive advantage over your competitors and will help your business grow. https://lazarolifestylemedia.com//what-does-online-presen/

Press Release - We've just been listed as one of the top social media agencies according to Digital Marketing Agency Rating Platform https://www.wrde.com//the-top-social-media-agencies-accord

Press Release - Toronto Web Design Agency, Lazaro Lifestyle Media, Provides Holistic Digital Marketing Solutions https://www.marketwatch.com//toronto-web-design-agency-laz

Tired of not being seen online? We’re offering our fully-custom web design services with unlimited revisions! We’ll work with you until you love your website ... On top of that, we’ll offer you 20% off our SEO services to help you rank higher on Google This offer is only available to the first 10 businesses who secure their web design project! Claim your spot today!

All Canadian Small Business Owners CEBA Loan Program is now available to businesses with sole proprietors, those that rely on contractors, and family-owned businesses that pay employees through dividends rather than payroll. Learn more here: https://betakit.com/government-expands-criteria-of-40000-s/

Want to start increasing online sales? Coronavirus and other related topics have led to an increase in online sales and the overall time people spend on the internet. This is why PPC ads are becoming more important than ever for your business.... So how can you set up an effective PPC ads campaign? Here’s how: 1. Identify your target audience. Understand their pain points, what influences them, and how to communicate with them. 2. Figure out how you’ll sell your product/service. What makes it different? How does it bring value to buyers? 3. Understand your industry. Who are you selling to? What are the common objections? What kind of competition are you surrounded by? 4. Analyze what your competitors are doing. What are they writing in their text? Is it relevant to the searcher’s request? You can also take a look at their landing page to see how they are converting visitors into buyers. PPC advertising will bring profit only if proper research has been conducted and is set up properly. If you want to increase sales and need help with PPC ads, don’t hesitate to reach out!

How do you know if SEO isn’t for your business? It’s not for you if: 1. You don’t want free organic traffic and leads 2. You don’t care about long term results... 3. You don’t want a cost-effective solution If those all matter to you and your business, SEO should be a part of your marketing strategy.

Why is SEO more important than ever for small businesses? COVID-19 has caused search traffic to business websites to go down in many industries. But that doesn’t mean SEO is meaningless for your business... It might even be essential. Local search is crucial and here’s why: 1. Travel restrictions are causing consumers to seek out nearby businesses 2. Consumers are looking to support small businesses 3. SEO levels the playing for small businesses and their larger competitors 4. Traffic is FREE and it’s for the long-term. Local SEO can be a potential solution for small businesses going through financial burdens and the slow times during COVID-19. Increase your visibility on searches now to set yourself up for success once everything is back to ‘normal’. If you need help with improving your website's SEO, don't hesitate to reach out! We're always happy to help

Need help improving your landing page? Here are some best practices for an effective landing page: 1. Create an experience that is as seamless and thoughtless as possible for users. The landing page should make the conversion a logical next step.... 2. Ensure that users understand the purpose of your landing page. Use headlines and sub-headlines. Avoid using a tagline or generic sentences. 3. Keep your copy readable, both in design and comprehension. Use large enough fonts, using bullet points and headlines, use short paragraphs. 4. Keep all images relevant to add another layer of clarity and understanding. 5. Build trust and security by having a professional feel to your site, have social proof like brand icons and testimonials, and display your guarantees and policies such as refunds. If you need help getting more out of your landing page to generate more leads, we’d love to help!

Is your content lacking and not showing up in Google search results? There may be a few reasons why your content isn’t getting the traffic you want it to have. Google ranks content according to how it relates to what the user wants.... Here are some recommendations to improve your content so that it has a better chance at ranking: 1. Identify the user’s goal. Find out what the goal of the user is when they type in a specific search query, then write based on that goal. 2. Use images to communicate, demonstrate, and tell stories. This can be something like a step-by-step infographic. Illustrate how something is accomplished or reflect the outcome that the user expects with images. 3. Be concise and on topic. Keeping it focused will help encourage site visitors to stay with you all the way to the end of the page, where they might be more inclined to respond to a Call to Action (CTA), a Buy Button, or an affiliate link. Remember, it’s all about the user first. Tend to the needs of the people you want to attract to your content and your content will start ranking.

With COVID-19 still affecting our everyday lives, everyone has been forced to stay inside their homes. As a result, everyone is on their phone, which makes mobile marketing look more attractive for businesses. Mobile advertising is advertising meant for mobile devices and is powerful because of the nature of the targeted user device.... So how can you implement a mobile advertising strategy for your business? Here are a few things you can do to enjoy the benefits of mobile advertising: 1. Identify the right target audience for your ads 2. Make sure your ad genuinely aims to solve the target audience’s problems 3. Keep ads lightweight so that they can easily load on mobile devices 4. Use video content if you can to increase engagement 5. Try to capture the emotions of your target audience Make sure that you are pivoting areas of your business online and utilize advertising to capture the attention of your target audience.

Interested in seeing how COVID-19 has changed social media engagement? Check out this post by Sprout Social to see when the best times are to post on your social media channels: https://sproutsocial.com/insi/covid19-social-media-changes/