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Vehicles pulled over ranged from small trucks all the way up to double containers pulled by a tractor.
We were joined this morning by McDonald's Canada CEO John Betts. He announced that as of September, they will once again be serving 100% #cdnbeef. Thanks to the... resilience of producers, they were able to maintain 80% Canadian beef supply over the last few months. In addition, McDonald's will add the Quarter Pounder to their certified sustainable offering! John thanks the #cdnbeef industry for being great supporters and partners to McDonald's Canada. We want to thank you, John, and everyone at McDonald's for being huge supporters of our industry and this conference.
Excited to hear McDonald’s Canada announce they are adding the Quarter Pounder burger to their CRSB Certified Sustainable Beef line! We are working with Canadian VBP+ producers to help meet increasing demand, contact us for more info and how you can get involved!
REGISTER NOW! The CBIC Virtual Conference presented by McDonald's is now live and registration is FREE for 2020! Take in all the exciting speakers and connect with all different sectors! Register here: https://zoom.us//r/6015943021587/WN_fGy18KH2SDGEdzB5XzsdLw