Light Switch Marketing Inc.
300, 1000 9 Avenue SW T2P 2Y6 Calgary, AB, Canada

Get comfortable communicating with your favourite reporters and journalists, with '5 Easy Hacks to Develop Relationships Using Social Media.' This simple step-by-step guide will have you connecting quickly, and building more awareness for your organization. Increase your social Impact! http://ow.ly/CWrC50HxkPj... #nonprofit #publicrelations #FreebieFriday

Do your PR planning in a focused and intentional way. By doing it in advance, you can seize opportunities like seasonal events, designated dates or holidays. Get free helpful PR resources sent to your inbox: http://ow.ly/wjy950HvC66 #publicrelations #marketing

What are the top 5 benefits of public relations? Watch this video to find out. Get free helpful PR resources sent to your inbox: http://ow.ly/LpGQ50HvCiG #publicrelations #marketing

Create your PR plan at least 3 months in advance. You'll experience better outcomes with much less stress. Get free helpful PR resources sent to your inbox: http://ow.ly/8Cuy50HvBS5 #publicrelations #marketing

Chase the Sunset: If you don't run after what you want, someone else will. #inspiration #PublicRelations

Who are you trying to attract to your organization? It's a simple question, but in order to get their attention, you need to really know your audiences. We develop persona profiles so we understand who they are - what drives them, and in doing so, we can craft messaging that provides value specifically to them.... When you nail your personas, you reap the benefits of having more donors, sponsors and supporters. Get our Guide to Simple Audience Persona Profiles for Non-Profits: http://ow.ly/G2zL50Hrov9 #nonprofits #marketing #FreebieFriday

Tip: to connect with the media, know the names of who cover your industry, then follow and engage with them on social media channels where they post. Sign up to get free helpful PR resources sent to your inbox: http://ow.ly/3ERu50Hqs0v #publicrelations #marketing #nonprofits

What is PR, anyway? It's understanding your target audience, and building connections based on trust and credibility. Sign up to get free helpful information sent to your inbox: http://ow.ly/MITw50HqqKf... #publicrelations #marketing #nonprofits

This infographic gives you "10 Reasons Organizations Should Embrace PR" from The Plank Center for Leadership in Public Relations. Click to download the infographic: http://ow.ly/TqH650Hqql9 #publicrelations #marketing #nonprofits

Deep thought from Stuart Ewen, author and media lecturer, "The history of PR is... a history of a battle for what is reality and how people will see and understand reality." #publicrelations #marketing #nonprofits

Do you need to finesse your media interview skills? Download this free resource today: 5 Expert Tips for Great Interviews with the Media. Click here: http://ow.ly/8pRr50HpcPn #PR #FreebieFriday #MediaRelations

When you build relationships with the media, they are more likely to share your story. Follow us to learn how or get our detailed pro marketing/PR secrets & tips delivered straight to your inbox. http://ow.ly/5FUq50HoeAF

Are you a non-profit org wondering how PR can help you reach your goals? Sign up to be part of our tribe that gets all of our best and helpful content delivered to their inbox. Learn more: http://ow.ly/MMhX50HnVYT #marketing #nonprofit #publicrelations

Keeping up on new marketing advancements with DigitalMarketer.

Want to know what's ahead for #Footwear design? There's a lot - with smart data and the adoption of new technologies. Read this: http://ow.ly/VD1i50AI1Pm #design #technology #intelligentdynamicsensing #smartdata #footandgait

Such great advice!

Inspired by this team! Powerhouse team of female entrepreneurs changes the future of sensor technology http://www.ucalgary.ca//powerhouse-team-female-entrepreneu

What happens when you put smart data, AI/ ML, & sensors together? Read this article by XSENSOR COO, Bruce Malkinson, on their use of emerging technologies to make a better platform with #IntelligentDynamicSensing. https://lnkd.in/e2gkG9q #smartdata #humanperformance

Read an excerpt from the book "The Future We Choose/"

This article on the convergence of technologies is insightful, interesting and understandable. Great read @murrayvince! http://ow.ly/mfFY50xPDx6 #AI #machinelearning #technology

Merry Christmas everyone, and all the best in 2020!

This infographic shows the last decade in #technology, and as the author points out, in 2009 most of us could never have imagined Ipads, VR devices and wearables. #WhatADecade. http://ow.ly/Yk2S50xB6X0 @StatistaCharts

Does your corporate 'philanthropy' initiative consider "How can I do less harm?" in addition to "How can I do more good?" If not, your plan could be considered a 'marketing stunt' - ouch! - and do more harm than good.

A new brand of vodka from a startup called Air Co. is made from captured CO2 instead of yeastand making a bottle of it is the equivalent of the daily carbon intake of eight trees.