Line and Grid
375 University Avenue, Staples Studio M4Y1P4 Toronto, ON, Canada

Abstract logo concept for Tri City Heating and Cooling Inc. How do you capture a service offering concept in an abstract way? Often abstraction can make a logo more memorable, due to the fact that a viewer has to think about what they are looking at. The symbol for this mark is heavily abstracted, reduced to squares and circles, fundamental geometric shapes.

Quick check yes this logo looks impressive on the side of a building! It can be a challenge incorporating different ideas together and presenting them professionally, but the final result is rewarding. Logo design for Integr8ted Marketing by LineAndGrid.

How do you represent integration? For Integr8ted Marketing we used interlocking elements to display the ethos of the business: complete marketing services. Bight yellow and red convey a sense of activity and power. The overall clean, modern aesthetic fits in with today's marketing space and speaks to the target audience in a trustworthy, reliable way.

Unwinding on the weekend with forest walks in #Toronto. Happy Thanksgiving to all our clients. Have a wonderful autumn. Try Warden Woods Park for a stunning fall walk.