Lion Marketing Agency

Happy New Year from the LION Marketing team! May the New Year 2021 bring you more love, success, and blessings.

Merry Christmas from the LION Marketing team! Wishing you a happy, safe, and healthy holiday!

We'd like to wish the happiest of birthdays to our founder, Henny Yeshanew! Here's to another year of growth and success!

E-commerce sales are exploding this holiday season because of the pandemic. It's important more than ever to ensure you have a website set up for your business so people can continue to support your small business through online/pick-up orders. On top of this, it's essential to post deals/specials consistently on social media because it will reach a larger audience. ... Small businesses have been learning how to adapt to the new normal, and having a website/social media presence established is one of the first steps.

For today’s #TuesdayTip, we’re going to talk about testing out new hashtags frequently. Create several lists of hashtags you like to use and periodically test out using different hashtags. It’s essential to switch up the Instagram hashtags to avoid looking spammy. The Instagram marketing platform Later highlights the importance of looking for ultra-niche community hashtags that are specifically relevant to the content you post.... The Instagram algorithm is always changing, and it’s key to stay on top of any changes.

We're back with another #TuesdayTip, and today we'll be focusing on getting to know your competition a little bit better. Completing a competitor analysis every now can help you realize how you're stacking up and what you might need to do differently to improve. A competitive analysis can often help you better understand how you may want to approach your campaign and set your brand apart from the rest of the pack. ... If you've never done a social media competitor analysis, we definitely recommend it!

Lest We Forget.

The value of reaching new heights of customer leads has more than tripled with new techniques that businesses have yet to adopt. Yes, traditional advertising can still be effective, however, the prospective clients are getting younger and more addicted to digital means of accessing all sorts of media. Check out our Blog below on the SMART system and learn how you can make sure your advertising budget is not going to waste! ... https://www.lionmarketingagency.ca//the-value-of-smart-adv

We're back with another #TuesdayTip, and today we're focusing on the idea of not "Inserting all your Marketing Eggs in one basket"! It's essential to be as diverse as the market you serve. It's essential to figure out where to spread your message out over many different platforms, whether on social media, blogging, or e-mails. ... Make sure to diversify your marketing and find the best platforms for your product or service!

Our founder Henny Yeshanew will be joining the virtual Pit Stop this Saturday with Athlete Tech Group. They will be sharing their entrepreneurial and small business journeys along with advice for business survival during the pandemic to close out Small Business Month! Register for free below: ... https://lnkd.in/gFWBWvj

The little things matter. According to Top Entrepreneur Neil Patel, A 1-second delay in your site speed can reduce conversions by up to 7%. ... Page loading time plays a very crucial part of any website’s user experience. Neil further elaborates that, unfortunately, "website visitors tend to care more about speed than all the bells and whistles we want to add to our websites." As we've mentioned before, it's very important to test your website before it goes live and to fix all the major/minor kinks. Website speed makes a bigger difference than you think!

An oldie but a goodie! We're back with another #TipTuesday, and today we're focusing on another Facebook tip! It's essential to pick a profile picture that's easy for your audience to recognize -- anything from a company logo for your brand to a headshot of yourself if you're a freelancer or even a consultant. ... Being recognizable is critical to getting found and Liked, especially on Facebook. Remember that every time you post on Facebook, followers will see this thumbnail image displayed next to your posts on their feeds. Make sure to find the proper image pixels - they are always changing. Currently, they are 170x170 pixels for your Facebook Page on computer, and 128x128 pixels on smartphones!

This is one of the FIRST questions you should ask yourself before your business goes live on social media. Depending on the type of business you’re in, you may use social media to gain exposure, directly interact with customers, promote products/services, or a mix of all three. The first step is identifying your goals and understanding how social media can help you reach them. ... Answering this question will give you a better understanding of the type of social media strategy you will create and how you can convert followers into customers.