Loop: Design for Social Good
192 Spadina Avenue, Studio #210 M5T 2C2 Toronto, ON, Canada

If we are appreciating women, but not advocating for women, then we are only doing half the work. This International Women’s day, we are looking to leaders like @oxfamcanada and @northyorkwomensshelter whose advocacy work is addressing gender inequity that still exists both in Canada & abroad. Let’s support these organizations and take action to build a fair and equitable world where ALL women can thrive without fear of oppression. #internationalwomensday #iwd #iwd2021 #advocateforwomen #designforsocialgood

We’ve completed a record number of website launches in 2020! We are always so excited to help bring our clients’ mission, services & brand to life in a digital space. One of our biggest and most dynamic launches of the year was for KidSport Canada. This bold new website helps take KidSport’s iconic brand to the next level, and it’s full of lively, youthful details that help bring to life their mission of bringing sport to kids across Canada. See more at www.kidsportcanada.ca #sportforall #sportforkids #empowerkids #empoweryouth #designforsocialgood

We are super excited to introduce the colourful new brand & website for North York Women's Shelter! NYWS needed a brand that communicates their mantra of safety, power & sisterhood as they work to end violence for all women. Their work is wide-reaching and encompasses everything from their brand new anti-violence centre to justice campaigns demanding an end to gender-based violence. The centrepiece of the new brand is a custom illustration the Loop team nicknamed the Ci...rcle of Care, inspired by all the different ways in which NYWS is supporting & uplifting women. Visit www.nyws.ca to see more! #endgenderbasedviolence #genderbasedviolence #violenceagainstwomen #justiceforwomen #genderequity #genderequality #designforsocialgood See more

Today we get to share a very exciting project that we’ve been hard at work on this summer & fall. The Loop team was incredibly lucky to collaborate on fresh creative for the long-standing @wwfcanada Holiday Adoption Campaign! Many members of the Loop team remember this campaign as a holiday staple when we were kids - regularly adopting species or receiving them as gifts. It’s a campaign that’s very close to our hearts, and we’re so proud to have WWF Canada as part of our clie...nt family. We started by reimagining the campaign’s flagship printed catalogue. The new campaign identity is on full display featuring a lively colour palette, bespoke paw prints and custom badges all rooted in the iconic WWF brand. To learn more about the campaign or adopt a species today, visit https://shop.wwf.ca/collections/adoptions #wwf #wwfcanada #wildlife #savewildlife #welovewildlife #wildlifeadoption #symbolicadoption #designforsocialgood See more

Today is the International Day of the Girl! We are so proud to work with clients who champion the voices & futures of girls both in Canada and around the world! #myvoiceourequalfuture #dayofthegirl #internationaldayofthegirl #championgirls #genderequity #genderequality #whoruntheworld #designforsocialgood Photos courtesy of: Oxfam Canada Law in Action Within Schools... Teach for Canada HerStart & Youth Challenge International Cuso International See more

As we head into Thanksgiving weekend, The Loop team is feeling thankful for our home in Toronto, while remembering that our ability to work and live here now is a direct benefit of policies of expulsion and assimilation of Indigenous peoples during the time of settlement and ever since. This summer, Loop adopted a Professional Pledge of Reconciliation (weareloop.com/pledge-of-reconciliation) - our commitment to further reconciliation with Indigenous Peoples in Canada. We star...t by acknowledging the traditional territory of the Indigenous peoples who called this land home long before the arrival of settlers. Most of the data for this graphic was gathered from Native Land - a powerful and dynamic resource that helps map traditional territories in Canada and all over the world. #reconciliation #truthandreconciliation #settlers #traditionalterritory #landacknowledgement #indigenous #firstnations #canadafirstnations #tkaronto #givethanks #designforsocialgood Map data sourced from: native-land.ca wendake.ca toronto.ca See more

Happy World Tourism Day! We know no one is really travelling right now, but when we do get around to going on adventures, we could all think about travelling more sustainably! The sustainable travel guides we created with @theswitcherseu are a great place to start, and they are super easy to download! Satisfy your wanderlust and learn more about sustainable travel in Algeria, Egypt, Jordan, Lebanon, Morocco and Tunisia at https://www.theswitchers.eu/en/publications/ #wanderlust #sustainabletravel #sustainability #travelresponsibly #leavenotrace #travelguide #designforsocialgoos