Luminescent Communications
1178 Main St. Sydney Mines, NS, Canada

Truth to remember for both marketing and life... Good things take time. Be patient with your business, and keep up the great work! Your efforts will pay off. . #entrepreneurlife #entrepreneur #smallbusiness #smallbusinessowner #mktg #marketing #marketingtips #ForwardMarketing #goodthingstaketime

Shoutout to our fabulous clients! Thank you for giving us the opportunity to promote your amazing business, churches, and ministries. We appreciate you! . #clientappreciation #SmallBusinessSaturday #WeLoveOurClients #LuminescentCommunications

Meet the Staff: Jason Homan 1) What is your role at Luminescent Communications? Creative Director -- What does that mean? It means that I'm the guy that keeps the trains running on time and makes the coffee. Oh...and I'm the guy who drinks most of the coffee, too, or so I'm told.... 2) How did you get into marketing? While working on a freelance copywriting gig, I was scouted for a position with an international marketing firm that dealt solely with tech companies. Over the next few years, I got a crash course in using everything from SEO to instant messaging bots to sell tech services. Of course, the usefulness of this knowledge in the church setting did not escape my notice, so I soaked up all I could and put it into practice in our community and now, with help from my team at Luminescent, in churches across the continent and missions efforts globally. 3) If you could be compensated for your work with something other than money, what would it be? Candy! Lots and lots of candy...I never did grow up. :-) 4) What is your top marketing tip for businesses? Know your audience. Too many businesses spend way too much money trying to market to everyone instead of narrowing down their marketing efforts to reach the people that actually will buy their product. Take the time to figure out who your ideal customer is and market to that segment of the population. Your efforts will be better received, and your dollars will be better spent. 5) If you were stranded on a desert island, what three books would you need? The Bible, a hymnbook, and the Collected Short Stories of Louis L'Amour. #marketing #marketingtips #staffinterview #MeetTheStaff #ForwardMarketing

Meet the Staff: Claudine Broussard Q: What is your role at Luminescent Communications? A: I currently work as a copywriter, editor, and social media director for Luminescent. One of my favourite aspects of the job is working with authors to publish and market their books. From finding the perfect cover photo to polishing a manuscript, I have a lot of fun! I also enjoy writing content for churches and businesses. Q: What do you enjoy most about writing?... A: The English language has a remarkable range of words, tones, emotions, and shades of meaning. Because of this, writing stretches my ability to think, to reason, and to communicate. Expressing just the right thought, in the right words, is both a constant challenge and a joy. The greater reward is the satisfaction of finding the right words. Q: What 5 things would you take to a desert island (not counting people)? A: Orange pekoe tea, my Bible, a violin, a cello, and sheet music. #EverythingAGirlNeedsToBeHappy Q: What is your best marketing tip for beginners? A: Consistency is key. It’s better to do 1 thing well, every week, for 52 weeks in a row, than to create 2 weeks of fabulous daily content and then give up because it’s too much work. Take advantage of Facebook scheduling or a scheduling app, such as Buffer, to schedule your posts. They make life so much simpler! #staff #interviews #QandA #marketing #ForwardMarketing

Our #ClientHighlight for this week is Undercover Pet Houses! Based in Cape Breton, Nova Scotia, they are the premier supplier of quality outdoor pet shelters in Canada and the USA. Each cedar house is handmade by skilled craftsmen in North America and built to last. We love working with the team at UnderCover Pet Houses. A few highlights of our work for them * Marketing plan * Welcome video and specialized assembly videos * New website with SEO product listings * Marketing research & analysis * Weekly custom blog posts * Social media graphics and brand management Take a look at this gallery to see some highlights from our work!

It’s an honour to serve Northside Baptist Church, a church that loves God, shares His love with others, and serves the people of its community. Our team loves working with Northside Baptist! We’ve created a website, Facebook page, and marketing strategy for them. We also provide weekly syndicated content for their church. Check out a gallery of our work below!

This week, our #ClientHighlight is Westside Bible Chapell! Located in Coxheath, Sydney, NS, their chapel is full of life and vibrancy as they welcome people of all ages and ethnicities to their meetings each week. It’s been such a pleasure to serve Westside as they reach out to their community. We’ve designed a custom marketing strategy, website, and Facebook page for them. In addition, we provide weekly syndicated blog posts and social media graphics. Check out a gallery of our work below!