Lunar Media

Instagram users you aren't ready for this latest news! Instagram recently released a message saying that KEYWORD SEARCH is coming. IG announced that English-speaking users in six countries, including the UK, US, Ireland, and Canada , will be able to search the platform using keywords. This is how it will work. Currently, if you are looking for small business tips you are only able to search for post that are tagged #smallbusinesstips or any other variation on an account bi...o or name. Now, however, Instagram will let people search the keywords themselves meaning post that feature small business tips will surface. Creating long form caption will be crawled by Instagram to understand which industry your content fits into and what audience would enjoy you content. What do you do? Create long-form caption with relevant keywords Do your keyword research to see the volume of certain terms Create valuable and shareable content Niche down and figure out who you are speaking to Create content for your niche to help Instagram place your account under a specific industry Want to know how to structure your captions? Comment down below a if you are interest on a post being created

Only 24 days until Christmas! Does this excite you or stress you out? The last month of the year is the most exciting yet the most stressful for business owners, but it doesn't need to be that way. If you said stress you out, you most likely don't have a strategy in place for the holiday season. ... I have your back with some stellar marketing ideas that you can implement for your holiday season! Be sure to SAVE and send to a fellow entrepreneur who could benefit from these! Launch an Email Campaign Do you have an email list? Use it then! Create weekly email to go out to your list to speak about your services, upcoming promotions and prehaps reduced prices. Create Exclusive Holiday Bundles Take a look at your offers and create package deals available for a limited time. You could phrase it as "the only time you will get these prices" Run a Holiday Ad Have an ad budget? It's time to created a stellar campaign on Instagram that speak directly to your target audience with something they need Run a Giveaway or Contest Promote on your social media account a giveaway of your services. It could be a FREE 1:1 call to do an Instagram audit which you usually charge for ($) be sure to include the value of the call in the contest information. Countdown If you have a promotional deal happening on boxing day, add a countdown to your website, email campaign to build excitement and urgency for this limited time offer. Having a countdown helps users make a decision faster because they feel like they are on a time crunch Offer Incentives to buy your product If you currently have a service, add a BONUS item that will any be offered at this time Need more campaign ideas? Book a 1:1 call today. Link in bio

YOU have to stop doing this on Instagram! 5 things EVERYONE does on Instagram that YOU need to stop doing! Instagram isn't suppose to be something that takes you away from your business. (Be sure to save this! You're going to want to reference back to this one) ... Let's be honest, how many times did we not post content on Instagram because we felt that "it wasn't good enough". Reviewing your work to ensure it matches your content pillars and is providing value to your audience is a great audit but being a perfectionist is the same thing as not getting the work done. Instagram is a digital space where you can freely promote your business. You can create a stellar brand design that reflects who you are and what your business represents. I highly recommend working with a professional to ensure that your branding makes sense is true to who you are. If you'd like to create branding that reflects YOU, click the link in my bio! Comment down below which habit you current do! Trying to be someone you aren't Be authentic! Instagram and your community will thank you for it. Remember there is only one you. Your audience want to know who is the face behind the brand and who they will be working with Not posting because "it's not perfect" Guilty of this. What qualifies a piece of content not being perfect? There is no metric that will state that one piece of content is better than the other. Don't overthink and post it. Burning out to stay 'consistent' Create a structure that works for you! What works for others doesn't have to work for you. Build a strategy is sustainable. Your audience will get a feel of when you will be posting your content and will come back Not planning your content ahead of time Do you leave your content creation to the last minute? This is a common reason for burn outs. Be sure to create a content strategy and utilize your content pillars to bulk out your content one, two weeks ahead. You can even do the full month if you are feel comfortable to do so. Not engaging with your community Don't post your content and walk away. You need to be active on your profile.

Here are 3 tips to have a successful social media ad campaign. Be sure to save this for later Understand your ideal clients. You want to clearly define who you want your target audience to be. Think about what age range, gender, location, interest, and behaviors they have. This will help you create a buyers persona. HubSpot has a great tool where you can build your buyer's persona to get a feeling of who you are speaking to. https://www.hubspot.com/make-my-p...ersona Figure out where you'd like to place your ad? Instagram, Facebook, TikTok, YouTube, or Google. You need to understanding where your customers are located. AD Copy. This is everything, depending on where you are promoting your campaign there is character limitations and only a certain amount is shown, so be sure to captivate your audience on the first line. Map out your customer's journey to get a better understanding of which stage your customers are in. This will help with your ad copywriting. Need some help with your business's social media ad campaign? Send me a DM or email me via the link in the bio See more

Want to create viral content? Swipe to learn EXACTLY how you can create viral content. First off, Viral Content is SHAREABLE CONTENT! think back to the last time you posted someone else content on your feed. Did it evoke a certain message or was it a value-packed content? ... That is exactly what YOUR audience is looking for in your content. Example of SHAREABLE content are: Trending Topics - keep an eye for trending topic in your niche Top 10 List - Share a list full of value that your followers will want to share Emotional - make it inspirational or heart-warming Your Opinion - this can resonate with your niche and set your apart Be sure to save this for future reference and send it to a friend Why should you be creating SHAREABLE content? Increase profile visits Brand Awareness Can result in increased followers and engagement Next time when you are bulking content be sure to come back to this ideology? " Is this piece of content have value, evoke emotion, and is being searched Be sure to hit that follow button to be notified of daily digital marketing and branding news! See more

Happy November! The start of a new month can only mean one thing! Content planning. If you're feeling a little stuck on what to produce this month, don't stress I have your covered. Here is a list of important events happening this month with 2 really important ones. Swipe to view important events this month.... Be sure to produce content around these trending hashtags! Don't Miss Out on these two important dates Nov 17th : Entrepreneurs Day Nov 28th: Small Business Saturday See more

Thinking about DIY-ing your Branding? Here are just a few ways your branding communicates to your audience. Having a professional create your brand designs ensures that you never miss the target with your ideal client. Connect today! A lot can be communicated through a simple, yet great graphic design. Certain elements represent aspects of your business. Everything should have a purpose and a why behind it. ... Your Mission & Message It’s vital that your graphics and branding are rooted in the message and mission of your business. Take time to figure out your why. Think about the products and services you offer and who you are offering them to. Why do you do what you do for that person? Being clear on both your messaging and mission will help you express in your design Business Values A business's values doesn't need to be something you keep to yourself. It can become part of your branding pillars. If you want your business values to be fun, and joy then you may want to use certain bright colors in your graphics to evoke those particular emotions Customer Identity Make your branding reflect you and your personality. Think about the key traits of your personality and channel it to your visual branding. Ideal Clients You want your branding to clearly communicate what you do without sending any mixed signals or confusion. Think about your ideal clients and how they would remember your brand. It could be the simplicity of your message consistent throughout platforms or perhaps you channel content they are looking for in their journey Come back to your 'why' statement of how your brand differentiates from others to help you develop your mission, values, and identity. Branding is more than just a logo that represents WHO you are. See more

Are your hashtags underperforming? Here's why! A lot of time users will use generic hashtags such as instagram or socialmedia on their post which is currently being used by millions of others. Resulting in the chances of being seen by anyone under that keyword unlikely. Creating a hashtag database is essential. ... Generic hashtags are usually too popular, which means that too many users are using this keyword perhaps every second so you’re content will also be pushed under others. You really need to niche down to who you want to reach. Every image is focused on specific, whether it's a product, facts, a quote, etc you need to find hashtags that are relevant. When searching for a hashtag for instance branding check the volume of that keyword. Branddesign is over 1 million which is a large and popular keyword. Stay away from that and rather use branddesigns it only has 10k post under it. The chances of your content being seen are much higher. The goal is to be part of the top nine under a specific keyword that will exponentially increase your reach and grow on the platform. Here is the breakdown: Small 30k - 100k Medium - 100k - 500k Large: 500k - 1m+ Try to use more small keywords in your niche market to get your post on the top nine grid of the certain hashtag. Think of it as TIKTOK, many users try to get onto a trend that is popular but hasn’t been over-saturated. Create that hashtag strategy and play around with your hashtag to see what performs best for your specific audience. See more

Want to gain followers? It’s time to optimize and perfect your Instagram bio! If you aren’t optimizing your Instagram bio you are missing out on potential clients because new visitors aren’t clear on what your services are. Here are 8 ways you can perfect your Instagram bio! Username (1) ... Be sure to select a name that represents yourself or your brand name. First Impression (2) Your profile picture needs to either be a logo if you are a brand or a high-quality photo of your face if you are service-based operator. Be sure to add a clear image with nothing in the background ‘NAME (3) When setting up your name on your profile try to use the name of your business alongside keywords in your niche. Using keywords will allow you to show up in search as this portion of your name is searchable. Category (4) To select a category you need to have a business or creator. This helps increases the chances of users finding you, based on the field they are looking for Elevator Pitch (5) This is your chance to write a brief introduction of who you are and how you will provide value. For brands with a product, you can write differentiate factors of value, while service-based coached for instance can introduce how they can solve a problem their ideal client is facing Clear CTA (6) You need to tell your audience what the next step is. Contact Info (7) Be sure to include your contact information, whether that is email or number Highlights (8) These are a great sneak peek into your content. This can be used to showcase your biz, client work, testimonies, new openings, upcoming news, and some tips Your Instagram bio is the first thing user see. Don’t let them slip because you didn’t have a clear bio.

It came to my attention that some of you were mixing up brand design and packaging! So let's break it down for you Brand Design refers to elements that create your brand identity. This can be logos, colors, fonts, and others that together create an identity. Your brand's identity. Creating this identity and using it on every material whether that is digital or physical will make your business recognizable. ... Creating and building a recognizable identity is powerful. It builds trust for potential clients. NOW, packaging refers to you using all the brand elements you created that make your brand so recognizable and create packaging for your brand. "Make it look appealing" The packaging is a collection of digital, printed, or physical resources used to create a uniform image of a brand. For businesses with products, this can be the packaging of your product itself and how you ship it out. You want to make sure that your brand colors and fonts are used correctly to create an experience. For my service-based biz, it can be how you create your sale landing page. The copy, image selection, and branding. It's how you present your services with a bow. If you'd like a recognizable brand that will have your customers having you in mind each time then having both a brand design and packaging is essential.

I know how challenging it can be to first, develop your brand identity that reflect who you are as a brand and then implement that identity onto your instagram profile. Creating a cohesive instgram feed isn’t as easy if one doesn’t have a structure nor strategy into place. Do you want to have a cohensive instagram feed like others? Stress no more I got 4 easy ways you can transform your instagram feed into a brand story.... If your ready to take your instagram to the next level, click the link in my bio to schedule some time to talk on how we can scale up your business with your instagram strategy. Story Highlight Icons Did you know that you can save your brand color onto your photo and then copy and paste into your instagram story. From there you are able to use the eye dropper tool to select your brand colors :) Filter Either create your own or find a preset that matches your brand design and apply it to all of your images. This helps create a cohesive instagram feed. It gives off the look that everything is suppose to be there and appeals clean Stories Be consistent by using the same font, stickers, filter on your stories. Don’t be afraid to show off your creative and created stunning stories to promote your new posts . Post Templates This is the best thing anyone can do. Start off in Canva or an Adobe program and create post template where you can drag and drop your images and content. This will make bulking content 10x easier and ensure that your feed matching your brand design Need help with your brand design or creating instagram templates, click the link in bio to get in touch!

Only 5% of new business coaches have done this! CREATED A MOOD BOARD! A mood board is like a collage containing a variety of images, text and textures that define your brand and communicate your brand identity. ... New service based business are all urge to get their business up and running and help as many people as possible but rushing your brand identity can have a lot of long term negative impacts. Your mood board should tell the story of who you are , and be a collection of what you’re brand represents. Now comment down below, are you one of that 5% that created a mood board? Are you ready to stop losing customers from the lack of brand consistency and start turning your followers into clients, click the link in bio!