Lure Marketing
389 Waterloo Drive K7M 8K7 Kingston, ON, Canada

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A great way to leverage your business and its services during this time is to start a blog! This blog could offer tips related to your industry, or could be used to share some positivity. Here are some crucial blogging tips for small businesses: https://www.luremarketing.ca//small-business-blogging-tips/

With a lot of businesses moving to only using digital marketing activities right now, it can be tough to understand the new terminology popping up. For that reason we decided to compile a list of the most common online terms and define them for you. Here are the essential digital marketing definitions that you need to know! https://www.luremarketing.ca//online-marketing-terms-defi/

Wondering how to better use Facebook stories for your business? Whether you’ve just created your first Facebook Page or are looking to add a little more sparkle to your Stories, Hootsuite has got you covered with their guide on how to use Facebook Stories for business. https://blog.hootsuite.com/facebook-stories/

What Is Local SEO? Local SEO is a subset of SEO that focuses on increasing a website’s search engine ranking for so-called local searches. A local search is one that is geo-targeted, meaning that it includes a location within the search (i.e. restaurants in Toronto or shoe stores near me). In this article, we will examine why local SEO is so important to small businesses, how it differs from traditional SEO, and finally how you can improve your website’s local SEO. Read the article here: https://www.luremarketing.ca/blog/improving-local-seo/

Another completed website! We’re proud to present a new website for The Christmas Farm. Although they’re closed for the 2020 season, they offer tons of trees you can cut yourself or choose from a large selection for the holiday season! Check out their new website here: https://www.thechristmasfarm.org

Video is the most engaging content type across all social platforms, even more so in 2020, and it can be a great way to help your business stand out from the crowd amid the ever-busy holiday shopping season. Have you considered the potential of video content within your digital marketing mix? Here are 5 Ways to Utilize Video Content in Your Holiday Campaigns [Infographic]: https://www.socialmediatoday.com//5-ways-to-utiliz/589135/

Having a unified brand message goes a long way toward helping you connect with your target audience, says Jon Holbrook, Product Marketing Manager at Mailchimp. Use these 4 tips from MailChimp to establish and maintain a consistent and impactful brand message across your marketing channels. https://mailchimp.com//4-ways-to-maintain-brand-consisten/

Are your online advertisements working? Are they helping you grow your business or just wasting your money? These are basic question that are surprisingly hard to answer for most small business owners. If you’re paying to advertise your business it’s important to know what is working and what isn’t. Online advertisements are a great way to increase your brand awareness, leads and sales. If they aren’t properly monitored and optimized however, you can find yourself wasting a significant part of your marketing budget on ads that aren’t actually helping you reach your business objectives. So how can you tell if your ads are working? Find out here: https://www.luremarketing.ca/bl/online-advertisements-work/

Instagram is known mostly for engagement. But how do you track it? Check out this article by Neil Patel that covers some Instagram analytic tools you can use: https://neilpatel.com/blog/top-instagram-analytics-tools/

For many small business owners, Google Adwords has a steep learning curve. In this article we attempt to give you a better understanding of how improving Quality Score and Ad Rank can dramatically reduce the amount you pay for advertising your business using Adwords. https://www.luremarketing.ca/blog/ad-rank-quality-score/

Another project is complete! We’re happy to present another completed website for The Vein Team. They specialize in assessing and treating varicose veins. Check out their new website: https://theveinteam.ca

E-mail Marketing consistently delivers the highest ROI of any marketing channel. It is a proven way to both nurture leads and create long term relationships with existing customers. Here are 9 ways you can start growing your e-mail subscription lists: https://www.luremarketing.ca/bl/build-email-marketing-list/

Looking to increase your website’s conversion rate? Landing pages are webpages that users are redirected to after clicking on one of your ads. While often overlooked, the design of your landing pages can make a huge difference in how well your ads perform. Learn more: https://www.luremarketing.ca/bl/better-landing-page-design/

Given the events of this year, it's seemingly impossible to predict what might be coming next, but there are some clear trends and shifts emerging online and on social media, which will impact how we conduct our marketing activities moving forward. See the predicted trends for 2021 in this infographic from Hubspot and Talkwalker: https://www.socialmediatoday.com//experts-predict-/587695/

Every year, more and more small businesses start a content marketing strategy, and for good reason. Over time, content marketing (aka inbound marketing) costs 62% less than outbound marketing tactics and generates over 3 times as many leads! At the heart of most small business content marketing strategies is a company blog. In this article, we share our top small business blogging tips; from picking the right topic to promoting your blog after it is complete. https://www.luremarketing.ca//small-business-blogging-tips/

Of all of the metrics available in Google Analytics, bounce rate is one of the most important. It is also one of the most misunderstood. In this article we will explore what bounce rate is, what your bounce rate says about your website, what a good bounce rate actually is, and how you can improve your bounce rate. http://www.luremarketing.ca/blog/lower-bounce-rate/

Many small business owners aren’t getting the ROI from Adwords that they should be. Often times, this lack of performance is because they are paying way more than they need to when a consumer clicks on their ad. In this article we look at 6 ways to increase your advertising ROI by reducing your Adwords cost per click (CPC). https://www.luremarketing.ca/blog/reduce-adwords-cpc/

Of all of the digital marketing channels available to small businesses, display advertisements are one of the least understood by the average small business owner. Display ads (sometimes referred to as banner ads) are image, video, text or rich media ads that display on websites across the internet. In this article, we will explore further what display ads are, and what advantages they offer for small businesses. https://www.luremarketing.ca//display-advertising-basics-/ #displayads #advertising #smallbusiness #ygk #marketing #blog #article

Are you looking for ways to increase search engine traffic to your website or blog? Want to know how to better utilize SEO to increase your organic ranking on search engines like Google? The team from Red Website Design share 8 advanced link building SEO techniques in this infographic. https://www.socialmediatoday.com//8-killer-seo-tec/585947/ #seo #google #article #marketingtips #searchengine #business #advertising #website

Do you send e-mails to customers within Canada? Are they CASL compliant? E-mail marketing is constantly one of the best performing marketing channels available to small businesses. With fines of up to $1 million per violation for individuals and up to $10 million per violation for corporations, CASL compliance is a must for any business that wants to send commercial e-mails to Canadians. Before starting any e-mail marketing campaign you first need to understand this anti-spam... law and ensure that you’re only sending e-mails to people who have consented to receiving them. Learn more here: https://www.luremarketing.ca//small-business-casl-complia/ #email #emailmarketing #marketing #marketingtips #casl #ygk #smallbusiness #advertising

With over 800 million monthly active users, Instagram is one of the largest and most popular social media platforms in the world. Here are 6 reasons why Instagram is an important addition to any small business marketing strategy: https://www.luremarketing.ca/b/reasons-instagram-marketing/

With people spending more time viewing online video, it’s no surprise that Instagram TV has since evolved into a powerful channel for video storytelling. If you’ve considered ramping up your video marketing strategy, think of what you can do with IGTV. In this guide, Sprout Social gives you a detailed breakdown of Instagram IGTV, best practices on how to use it for your business, how to post on IGTV and more. https://sproutsocial.com/insights/instagram-tv/

As a small business owner, understanding Facebook advertising is essential to creating a successful social media strategy. Facebook advertising allow businesses to promote custom ads or existing page posts to their network of over 1 billion users worldwide. Along with Facebook, this network includes mobile websites, apps, games and Instagram. The biggest difference between Facebook ads and most other forms of online advertising is that Facebook ads target user interests and ...not keywords. On Facebook, it doesn’t matter what consumers are searching for. All that matters is who these consumers are and what interests them. So why advertise on Facebook? Read here: https://www.luremarketing.ca//why-advertise-facebook-smal/

Many small business websites share a common problem. On average, around 95% of their website traffic leaves on their first visit without converting (either contacting your business or filling out a form on your website). For most small business websites with 1000’s or even 100’s of visits a month, converting even 1-2% more of those visitors can lead to a big change in their bottom line. The reality is however that those 95% of your visitors are not ready to buy. How do you convert a visitor who isn’t ready to buy? The answer is to use lead magnets. So what are lead magnets and why are they so effective? https://www.luremarketing.ca/blog/lead-magnet-ideas-design/

The best Instagram tools make the work of social media marketers easier. Whether you’re looking for scheduling, analytics, or video editing help, Hootsuite has rounded up the best Instagram tools for business. Check out the list here: https://blog.hootsuite.com/instagram-tools/

If you're looking to find new ways to stay connected now through digital marketing, or starting to plan out a new strategy for the upcoming year, our quiz can help you decide which digital marketing channels are right for your business. Give it a try, and if you have any questions don't hesitate to reach out! https://www.luremarketing.ca//choosing-digital-marketing-/

Another project is complete! We're happy to present another completed website, this one is for ARC Integration Inc. ARC INTEGRATION specializes in the industrial integration of automation, robotics, and controls. They provide services and support to a variety of manufacturing and processing industries. Check out their new website here: https://arcintegration.ca/!

Remarketing (or retargeting) is a powerful digital marketing technique that allows you to target ads to consumers that have already been exposed to your business; most commonly after visiting your website. Although it did exist prior to the Internet, remarketing has become increasingly popular with the rise of digital marketing. So how does it work? https://www.luremarketing.ca/blog/remarketing-basics/

Picking which keywords to target can make or break your SEO, advertising and content marketing efforts. How can you tell which keywords are valuable to your business and which ones aren't? Find out here: https://www.luremarketing.ca/blog/finding-keyword-value/

Large global brands are slashing ad spend especially hard this year, with print and out-of-home (OOH) among the worst off. McDonald's, meanwhile, is using the opportunity to embrace more traditional marketing formats with a campaign in Canada that centers around billboards, bus ads and newspaper placements. In Quebec, McDonald’s developed a clever campaign to go along with their 270 year old provincial tradition of Moving Day. The campaign displays iconic menu items recreated using a collection of home goods. Read more: https://www.marketingdive.com//campaign-trail-mcdo/584212/

E-mail marketing is one of the most effective and profitable marketing channels available to small businesses. It is a proven way to both nurture leads and create long term relationships with existing customers. So how do you build your e-mail subscription list? Read here: https://www.luremarketing.ca/bl/build-email-marketing-list/

Many business owners assume that Instagram is only for businesses with trendy products to sell, but this is really not the case. The reality is that with a little creativity any business can find success on Instagram. So how can your small find success on Instagram? Here are the 7 Instagram marketing tips that work for every small business. https://www.luremarketing.ca//instagram-for-small-business/

Facebook has published a new set of tips on how marketers can improve their Stories and video ad content in order to better align with their key objectives. The tips - the second in a new series from Facebook's Creative team - specifically look at the use of motion, sounds and stickers in branded content, and what the research says is the best way to utilize each element. Read the article here: https://www.socialmediatoday.com//facebook-provide/583978/

Local SEO is a subset of SEO that focuses on increasing a website’s search engine ranking for so called local searches. A local search is one that is geo-targeted, meaning that it includes a location within the search (i.e. restaurants in Toronto or shoe stores near me). In this article, we will examine why local SEO is so important to small businesses, how it differs from traditional SEO, and finally how you can improve your website’s local SEO. Read the full article here: https://www.luremarketing.ca/blog/improving-local-seo/

Looking to increase your followers on Facebook? Here are 8 powerful ways to increase your Facebook following: https://www.luremarketing.ca/b/increase-facebook-following/

In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What is sometimes overlooked is brand voice. With the inclusion of social media in marketing efforts, brand voice has become more important than ever as a way to stand out from the crowd of digital chatter. Learn more about what a brand voice is and why it matters with Sprout Social: https://sproutsocial.com/insights/brand-voice/

Improve your small business website's SEO with Search Console, Google's free tool for webmasters and owners: https://www.luremarketing.ca//google-search-console-incre/

Lead magnets are the best way to solve one of the biggest problems with most small business websites; converting the 95% of website traffic that doesn’t make a purchase on their first visit. All lead magnets are not created equal, however. In this week’s article we will discuss how you can design more effective lead magnets that will: 1. Convert more traffic into leads. 2. Qualify those leads so you can more effectively follow up with them.... Read the full article: https://www.luremarketing.ca//6-essential-lead-magnet-des/