Macromator

Happy Friday! Today we learned how a benefits plan help maintain a good work life balance. #WorkLifeBalance #WeAreHiring #MarketingOperations

When running B2B marketing campaigns you can easily get lost in the technical details, but take a step back and make sure you don't overlook the basics of campaigns. Always thinking about these key fundamentals: 1 - What are your objectives? Acquisition of net new MQLs or engagement of existing customers. ... 2 - Are you personalizing the message to the target audience? 3 - Are you helping your prospect discover needs they were not aware of? 4 - Is your campaign reaching out across multiple channels? 5 - Can you automate the campaign? 6 - Did you define your campaign success? 7 - Is your process scalable? Learn more in our blog post: https://www.macromator.com/improve-your-b2b-campaigns/

Happy Canada Day everyone from the Macro team. Have a fun and safe long weekend!!

Panel discussion in Toronto with Accenture, Canadian Marketing Association, Microsoft and Workfront. Moderated by Dan Radu, Macro's President and Founder. Marketing Technologies (MarTech) enable companies to run marketing operations at scale. Main insights discussed:... - Integrated Stack of Technologies is crucial - Collaboration, Process, People and Work Management play a more important role than tech - Marketing Operations Requires an Agency Partner - The Collaborative CMO: To deliver world-class experiences a requirement of unparalleled collaboration is needed across the organization and the CMO is seen as the connective tissue between different lines of business by 90% of organizations. See more